· Created Date: 11/30/2010 3:45:55 PM

The Power of Orient Aviation

No.1 Asia-Pacific commercial aviation publication

✈ ACNielsenandBPA

For the No.1 commercial aviation market

✈ AirbusandBoeing ✈ AAPAandIATA

published by Wilson Press HK Ltd.

Audited by:

Media Information

2011

ORIENT AVIAT ION | ORIENT AVIAT ION CHINA | ORIENT AVIAT ION INDIA | W W W.ORIENTAVIAT ION.COM ORIENT AVIAT ION | ORIENT AVIAT ION CHINA | ORIENT AVIAT ION INDIA | W W W.ORIENTAVIAT ION.COM

WHAT THE INDUSTRY SAYS......

Global air travel demand is

expected to double in the next 15 years,

led by faster growth in the Asia-Pacific region – the world’s largest

future aviation market. AAPA and its member airlines

will be at the forefront of these developments playing an important role in shaping

the future of the industry whilst serving the wider community.

Andrew HerdmanDirector General

Association of Asia Pacific Airlines

The international forecast for 2010-2011

for the Asia-Pacific region has been upgraded.

The region has experienced a rapid V-shaped recovery.

IATA (International Air Transport Association) increased its forecast profit for the region from US$5.2 billion to

US$8.9 billion in 2011. The recovery has been stronger and faster – for the region – than

anyone expected.

Giovanni BisignaniDirector General & CEO

International Air Transport Association

Randy TinsethVice President MarketingBoeing Commercial Airplanes

The Asia-Pacific will be the world’s largest

aviation market for the next 20 years, with a need for 8,960 aircraft seating 100 passengers or more costing US$1.1 trillion.”

Boeing said that more than 40% of traffic would begin, end or take place

in the region over the next two decades. The Asia-Pacific region,

including China, will hold a minimum

of 41% of the market – the

world leader as the world moves

out of global recession. Asia-Pacific airline traffic

is predicted to grow 6.5% a year from its current base

of carrying 1.2 million passengers a day.

Air freight business from the region

will also dominate the

world market with a forecast growth of 5.4% per year for the

next 20 years.

WHY YOU SHOULD ADVERTISE IN ORIENT AVIATIONEstablished in 1993 and headquartered in Hong Kong. Orient Aviation publications are held in the highest regard *by industry decision-makers in the largest aviation market in the world.

ONLY ORIENT AVIATION ISEditedandpublishedinHongKong,theheartoftheAsia-Pacific,byreportersandaproductionteambasedintheregion.

WrittenbyawardwinningjournalistswhoreportonthekeyissuesmoldingtheAsia-Pacificaviationmarket.

AcceptedgloballyastheleadingINDEPENDENTauthorityonAsia-Pacific,includingChina,commercial

aviation.*

TheONLYAsia-Pacificcommercialaviationpublicationauditedbythegloballeaderofmediaauditing,NewYorkheadquarteredBPAInternational.

Distributedtomorethan100countriesandcirculatedthroughoutGreaterChinainChineselanguageformat.

TheONLYAsia-Pacificpublicationtopublishe-OrientAviation,oure-magazinewhichisemailedtoreadersofinfluenceinaviationintheAsia-Pacificandotherkeymarketsoftheworldthathaveaspecificinterestintheregion’saviationmarket.

Theregion’sONLYcommercialaviationpublicationsurveyedbytheNo.1readersurveycompanyintheworld,ACNielsen.Seeoverleafforsurveybreakdown.

*ACNielsenreadershipsurvey

• Media information 2011• Media information 2011


EXECUTIVE SUMMARY READERSHIP OF AVIATION MAGAZINES

n Reader penetration of Orient Aviation is as high as 97%. It also leads in regular readership (87%).

n A large majority (78%) of the readers consider Orient Aviation to be the most useful magazine for aviation information.

n Among major aviation magazines, a higher proportion of readers claim Orient Aviation to be their primary source of relevant industry

information as the magazine provides the best coverage about the following topics in the region:

• Airline development • Asia-Pacific aviation industry information

• Airline performance in the region • Profiles of Asia-Pacific airline executives

• China aviation development

SUMMARY OF READERSHIP OF AVIATION MAGAZINES

n Specialist magazines and industry specific websites are still the main sources of aviation information.

• The majority of readers would select Orient Aviation if they were only able to read one aviation magazine.

• There is high duplication of readers between Orient Aviation and other aviation magazine readers.

In fact, 9 out of 10 readers of competitive magazines also read Orient Aviation.

n Orient Aviation has the highest level of qualified personal subscriptions while other magazines rely on corporate subscriptions.

n Majority of the readers of Orient Aviation request the magazine and prefer keeping the magazine for future reference.

SUMMARY OF EDITORIAL PREFERENCES

n Orient Aviation is perceived as the primary source of information on almost all important aviation topics, besting competitors

in coverage.

n A large majority (78%) of the respondents consider Orient Aviation to be the most useful magazine for aviation information.

Orient Aviation leads all other magazines as the primary source of information for aviation information in the region and gains

greater votes as the magazine that provides the best coverage on relevant industry topics.

n The aviation topics that respondents find very relevant are airline development, aviation industry information, China development

and low-cost carriers.

n Readers perceive Orient Aviation to be better than its competitors because of the following attributes:

• Well written and enjoyable to read • Provides readers with regional perspective

• Accuracy & expertise on aviation related topics • Content & insight

• Accessibility of information • Relevance of magazine to reader’s profession

SUMMARY OF READERSHIP OF AVIATION MAGAZINE WEBSITES

n 3 out of 4 respondents have browsed the websites of Orient Aviation, Airline Business and Air Transport World, whereas only 6 out of

10 respondents had visited the Airlines International website.

n The bilingual option is necessary for readers in China, which is a service provided by Orient Aviation for its Chinese language audience.

Preferred aviation magazine

Primary source and coverage of important aviation topics

Important aviation topics Primary/sole sourceof informatioin

Best Coverage

Airline development in the region Total: 92%

Asia-Pacific aviation industry information Total: 90%

China development Total: 86%

Low-cost carriers Total: 84%AIRLINE BUSINESS

Airline performance in the region Total: 79%

Aeropolitics in the region Total: 65%

India development Total: 56%

Executive profiles of Asia-Pacific airlines Total: 49%

Supplier activites in the region Total: 44%

48% 44%

46% 44%

45% 41%

37% 47%

31% 48%

25% 40%

21% 35%

10% 39%

15% 29%

Very Important

Quite Important

CONCLUSIONSn Orient Aviation is the preferred and most useful magazine for the Asia-Pacific market.

n It has established itself as the primary source of information on various and relevant industry topics affecting

the Asia-Pacific region.

n It has the widest readership and strongest image amongst its readers compared to its three benchmark competitors.

It is considered to be written by experts and enjoyable to read. The magazine provides accurate and insightful information that allows

the reader to get a solid regional perspective of the industry.

NO.1 IN THE REgIONACNIELSEN READERSHIP SURVEY

No.1 Magazinefor the Region’s

Aviation Leaders

Greater China Southeast Asia Pacific North Asia Europe

North America Australia China Hong Kong Singapore

AIRLINE BUSINESS

AIRLINE BUSINESS



Airlines 4,809 43.3%

General/business aviation 117 1.1%

Governments 609 5.5%

Airports administration 867 7.8%

Manufacturing 825 7.4%

MROs 522 4.7%

Aircraft financing/leasing 222 2.0%

Training organizations 221 2.0%

Ground handling 223 2.0%

Aviation lawyers, analysts 211 1.9%

Media, agencies 448 4.0%

Associations 307 2.8%

Inflight 104 0.9%

Information Technology 315 2.8%

Others allied to the field 456 4.1%

Others 221 2.0%

Airfreight forwarder/Air cargo 483 4.4%

Cargo airline 149 1.3%

Board chairman, president, owner 791 7.1%

Board member, managing director, chief executive

980 8.8%

Embassy/consular represent 33 0.3%

EVP, VP, director 2,764 24.9%

Dep. VP, regional director, general manager

1,022 9.2%

Manager, department head 2,979 26.8%

Deputy manager, deputy dept. head 200 1.8%

Consultants 52 0.5%

Representatives 146 1.3%

Others 2,142 19.3%

CIRCULATION PROFILE BPA AUDITED FIgURES JUNE 2010

General/Business aviation

Governments

Airports administration

Manufacturing

MROs

Aircraft financing/Leasing

Training organizations

Ground handling

Aviation lawyers, analysts

Media, agencies

Associations

Inflight

Information Technology

Others allied to the field Airfreight forwarder/air cargo

Cargo airline

Others

Airlines

Total=11,109 Asia-Pacific 7,637 68.7%

North America 1,029 9.3%

Europe 1,637 14.7%

Central & South America 64 0.6%

Middle East 601 5.4%

Africa 141 1.3%

TOTAL 11,109 100%

TOTAL 11,109 100%

Dep. VP, regional director, General manager

Board chairman, president, owner

Board member, managing director, chief executive

Embassy/ consular representativeRepresentatives

Consultants

Deputy manager, deputy dept. head

Others

Manager, department head

EVP, VP, director

BY JOB TITLE BY INDUSTRY

TOTAL 11,109 100%

Asia-Pacific7,63768.7%

Middle East

6015.4%

Europe

1,63714.7%

Africa

1411.3%

Central & South America

640.6%

North America

1,0299.3%

BY REGION



JUNE 2011

SPECIAL REPORT

MRO PART 1: ASIA-PACIFIC UPDATEBONUS DISTRIBUTION• International Air Transport

Association (IATA) AGM, Cairo, Egypt June 5-7, 2011

• Paris Air Show, Le Bourget, France June 20-26, 2011

JULY/AUGUST 2011

SPECIAL REPORT

TRAINING AND TECHNOLOGY DEVELOPMENT IN THE ASIA-PACIFICBONUS DISTRIBUTION• To be announced

SEPTEMBER 2011

SPECIAL REPORT

AVIATION AND THE ENVIRONMENT: THE ASIA-PACIFIC APPROACHBONUS DISTRIBUTION• 4th Greener Skies Aviation and

Environment conference, Hong Kong Organised by the Orient Aviation Media Group,

publisher of Orient Aviation, Orient Aviation China and Orient Aviation India

September 27-28

• ACI Power of India, New Delhi, India September 13-15, 2011

• Aviation Expo China, Beijing, China September 21-24, 2011

• 5th Inter Airport China, Beijing, China

* Orient AviAtiOn ChinA

OCTOBER 2011

SPECIAL REPORT

MRO PART 2: ASIA-PACIFIC REPORT: GREATER CHINA’S MRO POTENTIALBONUS DISTRIBUTION• MRO ASIA, Beijing, China

• Seoul Airshow, Seoul, South Korea October 18-23, 2011

* Orient AviAtiOn indiA

NOVEMBER 2011

SPECIAL REPORT

AIRPORTS OF THE REGION: THEIR WEALTH POTENTIALBONUS DISTRIBUTION• Dubai Airshow 2011, Airport Expo, Dubai, UAE

• ACI World Conference

• IATA 129th Schedules Conference, Singapore November 17-20, 2011

• AAPA Assembly of Presidents

DECEMBER/JANUARY 2011/2012

SPECIAL REPORT

THE ASIA-PACIFIC YEAR IN REVIEWBONUS DISTRIBUTION• Orient Aviation Person of the Year 2011

Luncheon, Hong Kong


• Additional bonus distribution will occur as dates/venues are decided • Additional bonus distribution will occur as dates/venues are decided

EDITORIAL CALENDAR 2011

ISSUE ADVERTISING ADVERTISING COPY DEADLINE DELIVERY DEADLINE

February 2011 January7,2011 January11,2011

March 2011 February10,2011 February15,2011

April 2011 March3,2011 March8,2011

May 2011 April7,2011 April12,2011

June 2011 May6,2011 May11,2011

ISSUE ADVERTISING ADVERTISING COPY DEADLINE DELIVERY DEADLINE

July/August 2011 June10,2011 June14,2011

September 2011 August4,2011 August9,2011

October 2011 September8,2011 September14,2011

November 2011 October7,2011 October11,2011

December 2011/2012 November3,2011 November8,2011

FEBRUARY 2011

SPECIAL REPORT

LEASING IN THE ASIA-PACIFICBONUS DISTRIBUTION• MRO Middle East 2011, Dubai, UAE

February 1-2, 2011

• Trinity Forum, Bangkok, Thailand February 9-11, 2011

• Aero India, Bangalaluru, India February 9-13, 2011

MARCH 2011

SPECIAL REPORT

INFORMATION TECHNOLOGYBONUS DISTRIBUTION• Avalon 2011, Geelong Victoria, Australia

March 1-6, 2011

• Asian Aerospace 2011, Hong Kong March 8-10, 2011

• Inter Airport India, Mumbai, India March 8-11, 2011

• Aviation Outlook MENA 2011, Dubai, UAE March 14-17, 2011

• The 9th Routes Asia, Incheon, South Korea March 27-29, 2011


APRIL 2011

SPECIAL REPORT

ORIENT AVIATION ANNUAL ASIA-PACIFIC FLEET CENSUSBONUS DISTRIBUTION• Airline Distribution, Hong Kong

April 2-6, 2011

• World Class Airlines Conference, Dubai, UAE April 3-6, 2011

• ACI Asia-Pacific Regional Assembly, Conference and Exhibition, New Delhi, India April 5-8, 2011

• Shanghai Air Show, Shanghai, China April 13-15, 2011

• The 8th China Air Cargo Summit 2011, Beijing, China April 2011

* Orient AviAtiOn indiA

MAY 2011

SPECIAL REPORT

ANCILLARY REVENUE: OPPORTUNITIES IN THE LARGEST AIRLINE MARKET✝

BONUS DISTRIBUTION• Orient Aviation Inaugural Ancillary

Revenue Summit, Hong Kong May 2011


Greener Skies 2011Global aviation’s response to reducing emissions

MAY 2011 HONG KONG✝INAUGURAL ASIA-PACIFIC ANCILLARY REVENUE SUMMIT 2011 Ancillary revenue is assuming a larger role in total revenue potential for airlines

in the Asia-Pacific, particularly in the low-cost carrier sector. Leading Asia-Pacific airline, AirAsia, has reported an 80% plus increase in ancillary revenue in 2010 and expect more growth in 2011. China’s Spring Airlines, the country’s only private carrier to have survived the global aviation recession, has a strategy for profit tied almost exclusively to increased ancillary revenues. We look at the providers that will enable airlines to profit from ancillary airline revenue and also examine the issues surrounding this controversial issue from an airlne and passenger perspective.



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ORIENT AVIATIONINVEST WITH THE BESTEstablished in 1993, Orient Aviation’s reputation for

outstanding analysis and insight guarantees your

message will be delivered to the decision-makers in

the world’s largest aviation market.

Publication dates in 2011:February1,March1,April1,May1,June1,July1,September1,October1,November1andDecember1

ORIENT AVIATION CHINAThe Asia-Pacific’s only greater China aviation magazine that informs its industry leaders of airline trends, personalities and strategies

beyond their borders. Written in Chinese, it is the regional magazine of choice for Chinese-speaking decision-makers of the world’s

fastest growing aviation market.

Orient Aviation China was launched in 2006 to satisfy a particular market in China – demand by the country’s airline industry for

international and Asia-Pacific news THAT IS NOT REPORTED BY domestic aviation magazines.

Publication dates in 2011:March1,May1,September1andDecember1



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ORIENT AVIATION INDIAOrient Aviation India is the subcontinent’s first commercial aviation news

magazine solely dedicated to analysis of the sub-continent’s airline industry

from a global perspective.

Publication dates in 2011: April1andOctober1

E-VERSION COPYE-Orient Aviation provides ADDED VALUE FOR OUR VALUED CLIENTSThe E-version of the printed editions of Orient Aviation,

Orient Aviation China and Orient Aviation India are delivered

online to more than 6,000 aviation decision-makers each month.

We are offering advertisers booking in Orient Aviation as well as

Orient Aviation India and Orient Aviation China, complimentary

advertisements on E-orient Aviation’s front page newsletter.

Advertising space will be available on a first come first served basis

because positions are limited.

Information available from our sales directors:

South East Asia and PacificTanKayHui MediaTan Kay HuiTel: (65) 9790 6090Email: [email protected]

The Americas / CanadaBarnes Media AssociatesRay BarnesTel: (1 434) 927 5122 Email: [email protected]

Europe & the Middle EastREM InternationalStephane de RémusatTel: (33 5) 34 27 01 30Email: [email protected]

ORIENTAVIATION.COMorientaviation.com provides readers with comprehensive

news, profiles, analysis, events and job listings as well

as our FREE archive for our airline decision-makers on

the move. orientaviation.com offers value of money

advertising targeted to aviation leaders from the Middle

East to India, Asia, Australasia and the Pacific – the world’s

largest aviation market.



Chief ExecutiveBarry Grindrod

+852 2865 1013 +852 2865 3966 [email protected]

Publisher & Editor-In-ChiefChristine McGee

+852 2865 1013 +852 2865 3966 [email protected]

Chief CorrespondentTom Ballantyne

+61 (2) 9638 6895 +61 (2) 9684 2776 [email protected]

Special CorrespondentGeoffrey Tudor

[email protected]

Contributing Editor(Orient Aviation India)R. Thomas

[email protected]

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South East Asia and PacificTanKayHui MediaTan Kay Hui

(65) 9790 6090 [email protected]

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· Created Date: 11/30/2010 3:45:55 PM