2010Marketing kit

RM1994 PO Box 700 • Madison, NC 27025

CONTACT INFO

Questions Regarding Submitting Claims, Claim Status, or Co-Op Balances:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.

5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403 Phone: (800) 413-4443

Fax: (818) 461-6111

Advertising Pre-Approvals:

Co-OptimumFax: (818) 461-6111

E Mail: rem@co-optimum.comAllow 24 hours for a response

Claim #CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount ClaimedAD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

Claim #CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount ClaimedAD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

CO-OP ADVERTISING CLAIM FORM

Downloadable Co-Op Claim Form can be accessed from: www.remington.com/artwork,www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork.

How to get paid: (Complete Program Guidelines are provided on the reverse of this claim form.)

general information:

advertising information:

steps for mailing:

For NewsPaPers• original full page tearsheet for each ad claimed.• original or notarized copy of media invoice showing size,

rate & cost of each ad.

For NewsPaPers• original completed copy of insert.• original or notarized copy of printer’s invoice.• original newspaper invoice(s) showing insertion charges.

For CataloGs aNd direCt mail• original completed copy of piece.• original or notarized copy of printer’s invoice.• Post office mailing receipt/proof of distribution.

For televisioN aNd radio• original station invoice detailing spots run and

cost information• Copy of script with aNa/raB (radio), aNa/tvB (tv),

or aNa/CaB (cable) certification

1. send the white copy of this form with all support documentation postmarked within 60 days of ad date to:

remington/marlin/H&r/NeF/dakota arms Co-op advertising Program c/o Co-optimum marketing support services, inc.5000 van Nuys Blvd., suite 400sherman oaks, Ca 91403

2. retain yellow copy of form for your records

3. Please refer any questions regarding this claim, or for other Co-op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

wHite – suBmit witH Claim Yellow – Customer CoPY

For outdoor advertisiNG• Photo of actual billboard(s).• original sign agency invoice identifying cost of

outdoor sign(s).• institute of outdoor advertising (ioa) approved

affidavit or performance.

alterNative media• Prior-approval is required before advertising in

any alternative media.• Proof of advertising, as appropriate, is required.

all claims must be accompanied by a completed remington/marlin/H&r/NeF/dakota arms Claim Form. submit separate claim for each brand ad.

agency Commissions and Production Charges are not eligible for Co-op reimbursement.

Claim # _____________________________

This requesT for adverTising crediT is based upon qualified parTicipaTion in accordance wiTh The remingTon arms

company, inc. / marlin firearms company / h&r 1871, llc / nef / dakoTa arms company co-op adverTising programs. no

deducTions from invoices will be allowed.

The Remington, Marlin, H&R/NEF and Dakota Arms Marketing and Sales teams are

committed to providing you prompt and factual product information as well as tools

for your advertising needs. Developing the right promotional plan is critical to the success

of both your dealership and the brands. Remington, Marlin, H&R/NEF and Dakota Arms

Co-Op Programs include all the essential elements to promote the right products and use

the right media during the key selling seasons. We are excited to present you with the

enclosed Marketing Co-Op Kit because we believe it offers you the simplicity and flexibility

to effectively promote your business.

Co-Optimum Marketing Support Services, Inc. will continue to support in administering

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs. Simply contact

Co-Optimum at 1-800-413-4443 with your questions.

Additionally, please take the time to visit our websites at www.remington.com,

www.marlinfirearms.com, www.hr1871.com and www.dakotaarms.com for detailed

product information. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork,

www.hr1871.com/artwork and www.dakotaarms.com/artwork for current downloadable

product images.

Another important tool for dealers is our Partner Section at www.remington.com/partner.

Here, you will find a lot of valuable information such as our Partner store, current and

upcoming promotions, marketing tools, updated industry news and much more. If you are

not registered, please take a moment to do so.

We all profit when your customers know where to come to buy Remington, Marlin, H&R/NEF

and Dakota Arms products. Your advertising and merchandising support will not only educate

your customers, but will continue to develop and ensure their loyalty. We want you to know

how much we appreciate the role you play within our industry. Thank you for your continued

support in promoting our brands and products. Wishing you a profitable and successful year!

GREETINGSTO ALL TRADE PARTNERS

Research shows that dealers who effectively advertise merchandise and promote Remington, Marlin, H&R/NEF and Dakota Arms products enjoy significantly higher sales and profitability than those who do not. The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs are designed to make it as easy as possible for dealers to capitalize on these opportunities. These programs include all the essential elements needed for your store to mount an effective Co-Op advertising campaign. Inside you will find each brand’s 2010 Co-Op Guidelines, 2010 Electronic Reference Guide DVD (where you can download our logos and product images), website links to download claim forms and pre-approved radio spots/print ads, along with contact information. To request pre-approved television spots, please call 336-548-8565. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable images.

Ads or commercials featuring firearms will qualify for 50% reimbursement. Ads or commercials featuring ammunition or accessories will qualify for 100%. Ads featuring all three product categories will be reimbursed at 50% firearms, 100% ammunition and 100% accessories, which will be a full 100% reimbursement if the ad meets the printed Co-Op guidelines and procedures. All advertisements must include product images to qualify. Remington Licensee Products are not eligible for Co-Op advertising reimbursement.

Reimbursement for qualified advertising will continue to be handled by Co-Optimum Marketing Support Services, Inc. PLEASE NOTE: Our Co-Op program requires you to pay the vendor directly for each brand’s advertising. Once you have paid the vendor, Co-Optimum Marketing Support Services, Inc. reimburses you up to the amount of the accrued Co-Op dollars earned. Do not deduct advertising from merchandise invoices. Such deductions are illegal and may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs. Remember to contact Co-Optimum Marketing Support Services, inc. any time you have questions at 1-800-413-4443.

PRODUCTACCRUALReimbURsemenT

Firearms2%50%

Ammunition (Including Components)2%100%

Accessories2%100%

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer the following accrual rates:

VISIT OuR PARTNER SECTION FOR ALL yOuR MARkETING SuPPORT!

The Partner Section is your single source to access valuable information for all Remington, Marlin, H&R/NEF and Dakota Arms Trade Partners. The Partner Section is a tool available 24/7 where you can access our Partner Country Store, download current sales flyers, promotional advertisements, product videos and other exclusive offers. This site also provides the most recent product information – including pricing/sell sheets, catalog information, press releases, industry news and much, much more. Simply visit www.remington.com/partner and register today.

Online Country Store: When visiting our Online Country Store, you can order POP (Point-of-Purchase) products and literature. Your shopping experience is very similar to other online stores; the only difference is the checkout process. Once you have ordered your items and proceed to checkout, you will have the option to use your earned Co-Op dollars or a credit card. If you are using your Co-Op dollars, please be aware that your current Co-Op balance is shown in the upper left-hand corner of the Online Country Store homepage.

We hope you enjoy our Online Partner Section. Visit often to see all the latest offerings.

VISIT www.REMINGTON.COM/PARTNER

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 1 6/25/10 1:42 PM

2010Marketing kit

RM1994PO Box 700 • Madison, NC 27025

CONTACT INFO

Questions Regarding Submitting Claims, Claim Status, or Co-Op Balances:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.

5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403 Phone: (800) 413-4443

Fax: (818) 461-6111

Advertising Pre-Approvals:

Co-OptimumFax: (818) 461-6111

E Mail: rem@co-optimum.comAllow 24 hours for a response

Claim # CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount Claimed AD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

Claim # CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount Claimed AD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

CO-OP ADVERTISING CLAIM FORM

Downloadable Co-Op Claim Form can be accessed from: www.remington.com/artwork,www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork.

How to get paid: (Complete Program Guidelines are provided on the reverse of this claim form.)

general information:

advertising information:

steps for mailing:

For NewsPaPers• original full page tearsheet for each ad claimed.• original or notarized copy of media invoice showing size,

rate & cost of each ad.

For NewsPaPers• original completed copy of insert.• original or notarized copy of printer’s invoice.• original newspaper invoice(s) showing insertion charges.

For CataloGs aNd direCt mail• original completed copy of piece.• original or notarized copy of printer’s invoice.• Post office mailing receipt/proof of distribution.

For televisioN aNd radio• original station invoice detailing spots run and

cost information• Copy of script with aNa/raB (radio), aNa/tvB (tv),

or aNa/CaB (cable) certification

1. send the white copy of this form with all support documentation postmarked within 60 days of ad date to:

remington/marlin/H&r/NeF/dakota arms Co-op advertising Program c/o Co-optimum marketing support services, inc.5000 van Nuys Blvd., suite 400sherman oaks, Ca 91403

2. retain yellow copy of form for your records

3. Please refer any questions regarding this claim, or for other Co-op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

wHite – suBmit witH Claim Yellow – Customer CoPY

For outdoor advertisiNG• Photo of actual billboard(s).• original sign agency invoice identifying cost of

outdoor sign(s).• institute of outdoor advertising (ioa) approved

affidavit or performance.

alterNative media• Prior-approval is required before advertising in

any alternative media.• Proof of advertising, as appropriate, is required.

all claims must be accompanied by a completed remington/marlin/H&r/NeF/dakota arms Claim Form. submit separate claim for each brand ad.

agency Commissions and Production Charges are not eligible for Co-op reimbursement.

Claim # _____________________________

This requesT for adverTising crediT is based upon qualified parTicipaTion in accordance wiTh The remingTon arms

company, inc. / marlin firearms company / h&r 1871, llc / nef / dakoTa arms company co-op adverTising programs. no

deducTions from invoices will be allowed.

The Remington, Marlin, H&R/NEF and Dakota Arms Marketing and Sales teams are

committed to providing you prompt and factual product information as well as tools

for your advertising needs. Developing the right promotional plan is critical to the success

of both your dealership and the brands. Remington, Marlin, H&R/NEF and Dakota Arms

Co-Op Programs include all the essential elements to promote the right products and use

the right media during the key selling seasons. We are excited to present you with the

enclosed Marketing Co-Op Kit because we believe it offers you the simplicity and flexibility

to effectively promote your business.

Co-Optimum Marketing Support Services, Inc. will continue to support in administering

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs. Simply contact

Co-Optimum at 1-800-413-4443 with your questions.

Additionally, please take the time to visit our websites at www.remington.com,

www.marlinfirearms.com, www.hr1871.com and www.dakotaarms.com for detailed

product information. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork,

www.hr1871.com/artwork and www.dakotaarms.com/artwork for current downloadable

product images.

Another important tool for dealers is our Partner Section at www.remington.com/partner.

Here, you will find a lot of valuable information such as our Partner store, current and

upcoming promotions, marketing tools, updated industry news and much more. If you are

not registered, please take a moment to do so.

We all profit when your customers know where to come to buy Remington, Marlin, H&R/NEF

and Dakota Arms products. Your advertising and merchandising support will not only educate

your customers, but will continue to develop and ensure their loyalty. We want you to know

how much we appreciate the role you play within our industry. Thank you for your continued

support in promoting our brands and products. Wishing you a profitable and successful year!

GREETINGSTO ALL TRADE PARTNERS

Research shows that dealers who effectively advertise merchandise and promote Remington, Marlin, H&R/NEF and Dakota Arms products enjoy significantly higher sales and profitability than those who do not. The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs are designed to make it as easy as possible for dealers to capitalize on these opportunities. These programs include all the essential elements needed for your store to mount an effective Co-Op advertising campaign. Inside you will find each brand’s 2010 Co-Op Guidelines, 2010 Electronic Reference Guide DVD (where you can download our logos and product images), website links to download claim forms and pre-approved radio spots/print ads, along with contact information. To request pre-approved television spots, please call 336-548-8565. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable images.

Ads or commercials featuring firearms will qualify for 50% reimbursement. Ads or commercials featuring ammunition or accessories will qualify for 100%. Ads featuring all three product categories will be reimbursed at 50% firearms, 100% ammunition and 100% accessories, which will be a full 100% reimbursement if the ad meets the printed Co-Op guidelines and procedures. All advertisements must include product images to qualify. Remington Licensee Products are not eligible for Co-Op advertising reimbursement.

Reimbursement for qualified advertising will continue to be handled by Co-Optimum Marketing Support Services, Inc. PLEASE NOTE: Our Co-Op program requires you to pay the vendor directly for each brand’s advertising. Once you have paid the vendor, Co-Optimum Marketing Support Services, Inc. reimburses you up to the amount of the accrued Co-Op dollars earned. Do not deduct advertising from merchandise invoices. Such deductions are illegal and may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs. Remember to contact Co-Optimum Marketing Support Services, inc. any time you have questions at 1-800-413-4443.

PRODUCT ACCRUAL ReimbURsemenT

Firearms 2% 50%

Ammunition (Including Components) 2% 100%

Accessories 2% 100%

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer the following accrual rates:

VISIT OuR PARTNER SECTION FOR ALL yOuR MARkETING SuPPORT!

The Partner Section is your single source to access valuable information for all Remington, Marlin, H&R/NEF and Dakota Arms Trade Partners. The Partner Section is a tool available 24/7 where you can access our Partner Country Store, download current sales flyers, promotional advertisements, product videos and other exclusive offers. This site also provides the most recent product information – including pricing/sell sheets, catalog information, press releases, industry news and much, much more. Simply visit www.remington.com/partner and register today.

Online Country Store: When visiting our Online Country Store, you can order POP (Point-of-Purchase) products and literature. Your shopping experience is very similar to other online stores; the only difference is the checkout process. Once you have ordered your items and proceed to checkout, you will have the option to use your earned Co-Op dollars or a credit card. If you are using your Co-Op dollars, please be aware that your current Co-Op balance is shown in the upper left-hand corner of the Online Country Store homepage.

We hope you enjoy our Online Partner Section. Visit often to see all the latest offerings.

VISIT www.REMINGTON.COM/PARTNER

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 16/25/10 1:42 PM

2010Marketing kit

RM1994PO Box 700 • Madison, NC 27025

CONTACT INFO

Questions Regarding Submitting Claims, Claim Status, or Co-Op Balances:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.

5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403 Phone: (800) 413-4443

Fax: (818) 461-6111

Advertising Pre-Approvals:

Co-OptimumFax: (818) 461-6111

E Mail: rem@co-optimum.comAllow 24 hours for a response

Claim # CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount Claimed AD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

Claim # CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount Claimed AD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

CO-OP ADVERTISING CLAIM FORM

Downloadable Co-Op Claim Form can be accessed from: www.remington.com/artwork,www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork.

How to get paid: (Complete Program Guidelines are provided on the reverse of this claim form.)

general information:

advertising information:

steps for mailing:

For NewsPaPers• original full page tearsheet for each ad claimed.• original or notarized copy of media invoice showing size,

rate & cost of each ad.

For NewsPaPers• original completed copy of insert.• original or notarized copy of printer’s invoice.• original newspaper invoice(s) showing insertion charges.

For CataloGs aNd direCt mail• original completed copy of piece.• original or notarized copy of printer’s invoice.• Post office mailing receipt/proof of distribution.

For televisioN aNd radio• original station invoice detailing spots run and

cost information• Copy of script with aNa/raB (radio), aNa/tvB (tv),

or aNa/CaB (cable) certification

1. send the white copy of this form with all support documentation postmarked within 60 days of ad date to:

remington/marlin/H&r/NeF/dakota arms Co-op advertising Program c/o Co-optimum marketing support services, inc.5000 van Nuys Blvd., suite 400sherman oaks, Ca 91403

2. retain yellow copy of form for your records

3. Please refer any questions regarding this claim, or for other Co-op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

wHite – suBmit witH Claim Yellow – Customer CoPY

For outdoor advertisiNG• Photo of actual billboard(s).• original sign agency invoice identifying cost of

outdoor sign(s).• institute of outdoor advertising (ioa) approved

affidavit or performance.

alterNative media• Prior-approval is required before advertising in

any alternative media.• Proof of advertising, as appropriate, is required.

all claims must be accompanied by a completed remington/marlin/H&r/NeF/dakota arms Claim Form. submit separate claim for each brand ad.

agency Commissions and Production Charges are not eligible for Co-op reimbursement.

Claim # _____________________________

This requesT for adverTising crediT is based upon qualified parTicipaTion in accordance wiTh The remingTon arms

company, inc. / marlin firearms company / h&r 1871, llc / nef / dakoTa arms company co-op adverTising programs. no

deducTions from invoices will be allowed.

The Remington, Marlin, H&R/NEF and Dakota Arms Marketing and Sales teams are

committed to providing you prompt and factual product information as well as tools

for your advertising needs. Developing the right promotional plan is critical to the success

of both your dealership and the brands. Remington, Marlin, H&R/NEF and Dakota Arms

Co-Op Programs include all the essential elements to promote the right products and use

the right media during the key selling seasons. We are excited to present you with the

enclosed Marketing Co-Op Kit because we believe it offers you the simplicity and flexibility

to effectively promote your business.

Co-Optimum Marketing Support Services, Inc. will continue to support in administering

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs. Simply contact

Co-Optimum at 1-800-413-4443 with your questions.

Additionally, please take the time to visit our websites at www.remington.com,

www.marlinfirearms.com, www.hr1871.com and www.dakotaarms.com for detailed

product information. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork,

www.hr1871.com/artwork and www.dakotaarms.com/artwork for current downloadable

product images.

Another important tool for dealers is our Partner Section at www.remington.com/partner.

Here, you will find a lot of valuable information such as our Partner store, current and

upcoming promotions, marketing tools, updated industry news and much more. If you are

not registered, please take a moment to do so.

We all profit when your customers know where to come to buy Remington, Marlin, H&R/NEF

and Dakota Arms products. Your advertising and merchandising support will not only educate

your customers, but will continue to develop and ensure their loyalty. We want you to know

how much we appreciate the role you play within our industry. Thank you for your continued

support in promoting our brands and products. Wishing you a profitable and successful year!

GREETINGSTO ALL TRADE PARTNERS

Research shows that dealers who effectively advertise merchandise and promote Remington, Marlin, H&R/NEF and Dakota Arms products enjoy significantly higher sales and profitability than those who do not. The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs are designed to make it as easy as possible for dealers to capitalize on these opportunities. These programs include all the essential elements needed for your store to mount an effective Co-Op advertising campaign. Inside you will find each brand’s 2010 Co-Op Guidelines, 2010 Electronic Reference Guide DVD (where you can download our logos and product images), website links to download claim forms and pre-approved radio spots/print ads, along with contact information. To request pre-approved television spots, please call 336-548-8565. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable images.

Ads or commercials featuring firearms will qualify for 50% reimbursement. Ads or commercials featuring ammunition or accessories will qualify for 100%. Ads featuring all three product categories will be reimbursed at 50% firearms, 100% ammunition and 100% accessories, which will be a full 100% reimbursement if the ad meets the printed Co-Op guidelines and procedures. All advertisements must include product images to qualify. Remington Licensee Products are not eligible for Co-Op advertising reimbursement.

Reimbursement for qualified advertising will continue to be handled by Co-Optimum Marketing Support Services, Inc. PLEASE NOTE: Our Co-Op program requires you to pay the vendor directly for each brand’s advertising. Once you have paid the vendor, Co-Optimum Marketing Support Services, Inc. reimburses you up to the amount of the accrued Co-Op dollars earned. Do not deduct advertising from merchandise invoices. Such deductions are illegal and may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs. Remember to contact Co-Optimum Marketing Support Services, inc. any time you have questions at 1-800-413-4443.

PRODUCT ACCRUAL ReimbURsemenT

Firearms 2% 50%

Ammunition (Including Components) 2% 100%

Accessories 2% 100%

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer the following accrual rates:

VISIT OuR PARTNER SECTION FOR ALL yOuR MARkETING SuPPORT!

The Partner Section is your single source to access valuable information for all Remington, Marlin, H&R/NEF and Dakota Arms Trade Partners. The Partner Section is a tool available 24/7 where you can access our Partner Country Store, download current sales flyers, promotional advertisements, product videos and other exclusive offers. This site also provides the most recent product information – including pricing/sell sheets, catalog information, press releases, industry news and much, much more. Simply visit www.remington.com/partner and register today.

Online Country Store: When visiting our Online Country Store, you can order POP (Point-of-Purchase) products and literature. Your shopping experience is very similar to other online stores; the only difference is the checkout process. Once you have ordered your items and proceed to checkout, you will have the option to use your earned Co-Op dollars or a credit card. If you are using your Co-Op dollars, please be aware that your current Co-Op balance is shown in the upper left-hand corner of the Online Country Store homepage.

We hope you enjoy our Online Partner Section. Visit often to see all the latest offerings.

VISIT www.REMINGTON.COM/PARTNER

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 16/25/10 1:42 PM

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs are designed to help dealers increase store traffic and sales. The program allows you to feature your most-wanted products in local advertising, including firearms, ammunition and accessories. Co-Op advertising works. There is no question that those who promote our products effectively enjoy significantly higher sales and profitability than those who do not advertise.

The Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs contain all the advertising and merchandising elements you need to build your reputation as one who features nationally advertised, nationally merchandised and nationally respected products. Your local newspaper, radio and TV station can help you plan and schedule advertising to take advantage of peak consumer buying times.

PROGRAM GuIDELINES

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer marketing assistance for dealers only. If you have questions regarding your eligibility, please contact your Sales Representative.

Timing: The 2010 Co-Op Program is based on all Remington, Marlin, H&R/NEF and Dakota Arms purchases of firearms (including Remington International Sporting Products), ammunition (including components), and accessory product lines from January 1, 2010 through December 31, 2010. Advertising must appear during the 2010 calendar year. Claims for reimbursement must be submitted within 60 days after the advertisement aired or appeared and sent to Co-Optimum no later than February 28, 2011.

Remington Licensee Products are not eligible for accruing Co-Op.

Accrual: The accrual rate is 2% for firearms (including Remington International Sporting Products), ammunition (including components) and accessory product lines. Calculations are based on net Remington, Marlin, H&R/NEF and Dakota Arms purchases (less Federal Excise Tax). Adjustments will be made for returned merchandise.

Indirect Dealers (Those who purchase from distributors): Claims submitted by indirect dealers must include copies of current-year invoices from distributors. Where indirect dealers certify purchases in excess of amount needed to pay claims, Co-Optimum Marketing Support Services, Inc. will maintain records of remaining fund balances.

Reimbursement for qualified advertising and merchandising: Reimbursement will be at 50% on all firearms (including Remington International Sporting Products) and extra barrels. Reimbursement will be at 100% on all ammunition, components and accessories. However, ads or commercials which feature both ammunition and firearms or accessories and ammunition will qualify for 100% reimbursement and ads featuring firearms and accessories will be reimbursed at 100% for firearm and 50% for accessories. If all three product categories are shown then the reimbursement will be 100% for firearms, 100% for ammunition and 50% for accessories if the following guidelines are adhered to: For television or radio scripts, the ammunition or accessory portion of the ad must constitute a minimum of 30% of the advertising. For print advertising, the ammunition or accessory portion must consist of a minimum of 30% of available advertising space and must include line art or photography of an ammunition or accessory product. Reimbursement will be based on the time and space devoted to Remington, Marlin, H&R/NEF and/or Dakota Arms products only.

• Only the actual space given to each brand’s product and a pro-rated share of the heading and signature will be considered in space calculations.

• Remington, Marlin, H&R/NEF and Dakota Arms will not directly reimburse a publication, broadcast station, advertising agency or any other supplier for costs incurred by a dealer.

• If available accruals do not cover the total claim amount eligible, reimbursements will be made up to the amount available in the accrual fund. The remaining portion of that claim will not be eligible for reimbursement. However, you can resubmit the claim when additional funds are accrued.

• Retailers are free to advertise Remington, Marlin, H&R/NEF and Dakota Arms products at any price they choose.

ELIGIbLE MEDIA

Newspapers: Your advertising can appear in any general interest newspaper that specifically serves your trading area. The use of preprinted inserts carried by these newspapers is also authorized.

Catalogs and Direct Mail: Production and distribution costs must be fully documented to qualify.

Television and Radio: Only TV and spot commercials on FCC-licensed radio and television stations or local cable systems are authorized. IMPORTANT: To file a claim you must include original or notarized scripts of each commercial bearing ANA/RAB ANA/TVB format available from the station.

Outdoor Advertising: The use of professionally prepared billboards of standard size and transit advertising (bus and train) is authorized.

whAT yOuR ADS MuST CONTAIN

All ads must contain product or package illustrations. Brand logos and trademarks are required on all advertising ads. Please visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable product images or the enclosed Electronic Reference Guide DVD.

All TV and radio spots must be exclusive to Remington, Marlin, H&R/NEF and Dakota Arms products and mention the specific brand trade name as often as the dealer name; a minimum of three times in a 30 or 60 second commercial; competitive products may not be mentioned.

Note: All radio and TV scripts or ads prepared by Remington, Marlin, H&R/NEF and Dakota Arms qualify for reimbursement and are available upon request at 336-548-8565. Advertising and promotional materials must not be misleading or deceptive in any respect. They must comply with all local, state and federal laws, particularly those administered by the Federal Trade Commission FTC).

GETTING REIMbuRSED FOR ADVERTISING

You must submit all qualified advertising claims within 60 days after your advertisement has appeared in print or on broadcast. Please submit all claims to:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403Phone: (800) 413-4443Fax: (818) 461-6111

• Indirect Dealers must submit copies of current year invoices from distributors when filing a claim, in order to establish a Co-Op allowance accrual.

• Direct Dealers do not need to submit proof for direct Remington, Marlin, H&R/NEF and Dakota Arms purchases when filing a claim.

Co-Optimum Marketing Support Services, Inc. will maintain all records of Co-Op allowance accruals and reimbursements. If you do not receive payment or notification about your claim within 45 days, or if you have any questions, please call Co-Optimum Marketing Support Services, Inc. at 1-800-413-4443

DEDuCTIONS ARE ILLEGAL

Do not deduct advertising charges from merchandise invoices. Such deductions may constitute a violation of the Federal Trade Commission Guidelines and, in some cases, of the Clayton Act. Deductions may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs.

CLAIM CONTENT

All claims for newspaper advertising must include the following:• An original, full-page tear sheet of each ad placement.• An original or notarized copy of invoice, listing the name of the newspaper, date of ad,

size of ad, line or inch rate and cost of space billed.

Claims for advertising in preprinted newspaper inserts must include these items:• A complete original copy of the preprint/tear sheets• A list of the newspapers in which it was inserted.• A printer’s invoice• A publisher’s invoice or certification detailing the number of copies inserted

The advertiser’s invoice indicating the pro-rated share of space and cost billed. (In the absence of printer’s invoice, payments for insert printing will be reimbursed according to the guidelines maintained by Co-Optimum Marketing Service.)

All claims for radio and TV advertising must include a complete original station invoice. In addition, each claim must include notarized scripts of each commercial bearing ANA/RAB ANA/TVB format.

Please retain copies of all paperwork pertaining to filing your Co-Op claims.

Unused Funds: Unused Co-Op funds do not carry over to the following calendar year.

DO yOu hAVE A quESTION?

If you have a question about your claim status, available funds, documentation requirements, general advertising or media information, contact Co-Optimum at: (800) 413-4443.

A Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Kit may be requested through Co-Optimum.

If you would like us to pre-approve your ads, feel free to contact Co-Optimum by fax or Email at: (818) 461-6111 or rem@co-optimum.com. Please allow 24 hours for a response.

Build Your Profits with

2010 CO-OP Advertising ProgrAm

Please contact Co-Optimum for advertising pre-approvals at:

Phone: (800) 413-4443Fax: (818) 461-6111Email: rem@co-optimum.com - Allow 24 hours for a response.

For availability of Remington, Marlin, H&R/NEF or Dakota Arms TV commercials, please contact:

Remington Arms Company, Inc.Attn: Co-Op ManagerPO Box 700, 870 Remington DriveMadison, NC 27025Phone: (336) 548-8565

Ineligible Media:• Internet/Web Pages• Yellow page and classified advertising • Dealer institutional advertising• Dealer produced promotional items, events

and sponsorships • Reader boards (ex: Bus Benches)

Ineligible Expenses:• Media commissions • Ad agency or vendor production cost • Local taxes • Dealer participation in consumer or other related shows • Sponsorships of local organizations, schools,

businesses, or other events is not eligible for Co-Op reimbursement without prior approval

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 2 6/25/10 1:42 PM

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs are designed to help dealers increase store traffic and sales. The program allows you to feature your most-wanted products in local advertising, including firearms, ammunition and accessories. Co-Op advertising works. There is no question that those who promote our products effectively enjoy significantly higher sales and profitability than those who do not advertise.

The Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs contain all the advertising and merchandising elements you need to build your reputation as one who features nationally advertised, nationally merchandised and nationally respected products. Your local newspaper, radio and TV station can help you plan and schedule advertising to take advantage of peak consumer buying times.

PROGRAM GuIDELINES

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer marketing assistance for dealers only. If you have questions regarding your eligibility, please contact your Sales Representative.

Timing: The 2010 Co-Op Program is based on all Remington, Marlin, H&R/NEF and Dakota Arms purchases of firearms (including Remington International Sporting Products), ammunition (including components), and accessory product lines from January 1, 2010 through December 31, 2010. Advertising must appear during the 2010 calendar year. Claims for reimbursement must be submitted within 60 days after the advertisement aired or appeared and sent to Co-Optimum no later than February 28, 2011.

Remington Licensee Products are not eligible for accruing Co-Op.

Accrual: The accrual rate is 2% for firearms (including Remington International Sporting Products), ammunition (including components) and accessory product lines. Calculations are based on net Remington, Marlin, H&R/NEF and Dakota Arms purchases (less Federal Excise Tax). Adjustments will be made for returned merchandise.

Indirect Dealers (Those who purchase from distributors): Claims submitted by indirect dealers must include copies of current-year invoices from distributors. Where indirect dealers certify purchases in excess of amount needed to pay claims, Co-Optimum Marketing Support Services, Inc. will maintain records of remaining fund balances.

Reimbursement for qualified advertising and merchandising: Reimbursement will be at 50% on all firearms (including Remington International Sporting Products) and extra barrels. Reimbursement will be at 100% on all ammunition, components and accessories. However, ads or commercials which feature both ammunition and firearms or accessories and ammunition will qualify for 100% reimbursement and ads featuring firearms and accessories will be reimbursed at 100% for firearm and 50% for accessories. If all three product categories are shown then the reimbursement will be 100% for firearms, 100% for ammunition and 50% for accessories if the following guidelines are adhered to: For television or radio scripts, the ammunition or accessory portion of the ad must constitute a minimum of 30% of the advertising. For print advertising, the ammunition or accessory portion must consist of a minimum of 30% of available advertising space and must include line art or photography of an ammunition or accessory product. Reimbursement will be based on the time and space devoted to Remington, Marlin, H&R/NEF and/or Dakota Arms products only.

• Only the actual space given to each brand’s product and a pro-rated share of the heading and signature will be considered in space calculations.

• Remington, Marlin, H&R/NEF and Dakota Arms will not directly reimburse a publication, broadcast station, advertising agency or any other supplier for costs incurred by a dealer.

• If available accruals do not cover the total claim amount eligible, reimbursements will be made up to the amount available in the accrual fund. The remaining portion of that claim will not be eligible for reimbursement. However, you can resubmit the claim when additional funds are accrued.

• Retailers are free to advertise Remington, Marlin, H&R/NEF and Dakota Arms products at any price they choose.

ELIGIbLE MEDIA

Newspapers: Your advertising can appear in any general interest newspaper that specifically serves your trading area. The use of preprinted inserts carried by these newspapers is also authorized.

Catalogs and Direct Mail: Production and distribution costs must be fully documented to qualify.

Television and Radio: Only TV and spot commercials on FCC-licensed radio and television stations or local cable systems are authorized. IMPORTANT: To file a claim you must include original or notarized scripts of each commercial bearing ANA/RAB ANA/TVB format available from the station.

Outdoor Advertising: The use of professionally prepared billboards of standard size and transit advertising (bus and train) is authorized.

whAT yOuR ADS MuST CONTAIN

All ads must contain product or package illustrations. Brand logos and trademarks are required on all advertising ads. Please visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable product images or the enclosed Electronic Reference Guide DVD.

All TV and radio spots must be exclusive to Remington, Marlin, H&R/NEF and Dakota Arms products and mention the specific brand trade name as often as the dealer name; a minimum of three times in a 30 or 60 second commercial; competitive products may not be mentioned.

Note: All radio and TV scripts or ads prepared by Remington, Marlin, H&R/NEF and Dakota Arms qualify for reimbursement and are available upon request at 336-548-8565. Advertising and promotional materials must not be misleading or deceptive in any respect. They must comply with all local, state and federal laws, particularly those administered by the Federal Trade Commission FTC).

GETTING REIMbuRSED FOR ADVERTISING

You must submit all qualified advertising claims within 60 days after your advertisement has appeared in print or on broadcast. Please submit all claims to:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403Phone: (800) 413-4443Fax: (818) 461-6111

• Indirect Dealers must submit copies of current year invoices from distributors when filing a claim, in order to establish a Co-Op allowance accrual.

• Direct Dealers do not need to submit proof for direct Remington, Marlin, H&R/NEF and Dakota Arms purchases when filing a claim.

Co-Optimum Marketing Support Services, Inc. will maintain all records of Co-Op allowance accruals and reimbursements. If you do not receive payment or notification about your claim within 45 days, or if you have any questions, please call Co-Optimum Marketing Support Services, Inc. at 1-800-413-4443

DEDuCTIONS ARE ILLEGAL

Do not deduct advertising charges from merchandise invoices. Such deductions may constitute a violation of the Federal Trade Commission Guidelines and, in some cases, of the Clayton Act. Deductions may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs.

CLAIM CONTENT

All claims for newspaper advertising must include the following:• An original, full-page tear sheet of each ad placement.• An original or notarized copy of invoice, listing the name of the newspaper, date of ad,

size of ad, line or inch rate and cost of space billed.

Claims for advertising in preprinted newspaper inserts must include these items:• A complete original copy of the preprint/tear sheets• A list of the newspapers in which it was inserted.• A printer’s invoice• A publisher’s invoice or certification detailing the number of copies inserted

The advertiser’s invoice indicating the pro-rated share of space and cost billed. (In the absence of printer’s invoice, payments for insert printing will be reimbursed according to the guidelines maintained by Co-Optimum Marketing Service.)

All claims for radio and TV advertising must include a complete original station invoice. In addition, each claim must include notarized scripts of each commercial bearing ANA/RAB ANA/TVB format.

Please retain copies of all paperwork pertaining to filing your Co-Op claims.

Unused Funds: Unused Co-Op funds do not carry over to the following calendar year.

DO yOu hAVE A quESTION?

If you have a question about your claim status, available funds, documentation requirements, general advertising or media information, contact Co-Optimum at: (800) 413-4443.

A Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Kit may be requested through Co-Optimum.

If you would like us to pre-approve your ads, feel free to contact Co-Optimum by fax or Email at: (818) 461-6111 or rem@co-optimum.com. Please allow 24 hours for a response.

Build Your Profits with

2010 CO-OP Advertising ProgrAm

Please contact Co-Optimum for advertising pre-approvals at:

Phone: (800) 413-4443Fax: (818) 461-6111Email: rem@co-optimum.com - Allow 24 hours for a response.

For availability of Remington, Marlin, H&R/NEF or Dakota Arms TV commercials, please contact:

Remington Arms Company, Inc.Attn: Co-Op ManagerPO Box 700, 870 Remington DriveMadison, NC 27025Phone: (336) 548-8565

Ineligible Media:• Internet/Web Pages• Yellow page and classified advertising • Dealer institutional advertising• Dealer produced promotional items, events

and sponsorships • Reader boards (ex: Bus Benches)

Ineligible Expenses:• Media commissions • Ad agency or vendor production cost • Local taxes • Dealer participation in consumer or other related shows • Sponsorships of local organizations, schools,

businesses, or other events is not eligible for Co-Op reimbursement without prior approval

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 2 6/25/10 1:42 PM

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs are designed to help dealers increase store traffic and sales. The program allows you to feature your most-wanted products in local advertising, including firearms, ammunition and accessories. Co-Op advertising works. There is no question that those who promote our products effectively enjoy significantly higher sales and profitability than those who do not advertise.

The Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs contain all the advertising and merchandising elements you need to build your reputation as one who features nationally advertised, nationally merchandised and nationally respected products. Your local newspaper, radio and TV station can help you plan and schedule advertising to take advantage of peak consumer buying times.

PROGRAM GuIDELINES

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer marketing assistance for dealers only. If you have questions regarding your eligibility, please contact your Sales Representative.

Timing: The 2010 Co-Op Program is based on all Remington, Marlin, H&R/NEF and Dakota Arms purchases of firearms (including Remington International Sporting Products), ammunition (including components), and accessory product lines from January 1, 2010 through December 31, 2010. Advertising must appear during the 2010 calendar year. Claims for reimbursement must be submitted within 60 days after the advertisement aired or appeared and sent to Co-Optimum no later than February 28, 2011.

Remington Licensee Products are not eligible for accruing Co-Op.

Accrual: The accrual rate is 2% for firearms (including Remington International Sporting Products), ammunition (including components) and accessory product lines. Calculations are based on net Remington, Marlin, H&R/NEF and Dakota Arms purchases (less Federal Excise Tax). Adjustments will be made for returned merchandise.

Indirect Dealers (Those who purchase from distributors): Claims submitted by indirect dealers must include copies of current-year invoices from distributors. Where indirect dealers certify purchases in excess of amount needed to pay claims, Co-Optimum Marketing Support Services, Inc. will maintain records of remaining fund balances.

Reimbursement for qualified advertising and merchandising: Reimbursement will be at 50% on all firearms (including Remington International Sporting Products) and extra barrels. Reimbursement will be at 100% on all ammunition, components and accessories. However, ads or commercials which feature both ammunition and firearms or accessories and ammunition will qualify for 100% reimbursement and ads featuring firearms and accessories will be reimbursed at 100% for firearm and 50% for accessories. If all three product categories are shown then the reimbursement will be 100% for firearms, 100% for ammunition and 50% for accessories if the following guidelines are adhered to: For television or radio scripts, the ammunition or accessory portion of the ad must constitute a minimum of 30% of the advertising. For print advertising, the ammunition or accessory portion must consist of a minimum of 30% of available advertising space and must include line art or photography of an ammunition or accessory product. Reimbursement will be based on the time and space devoted to Remington, Marlin, H&R/NEF and/or Dakota Arms products only.

• Only the actual space given to each brand’s product and a pro-rated share of the heading and signature will be considered in space calculations.

• Remington, Marlin, H&R/NEF and Dakota Arms will not directly reimburse a publication, broadcast station, advertising agency or any other supplier for costs incurred by a dealer.

• If available accruals do not cover the total claim amount eligible, reimbursements will be made up to the amount available in the accrual fund. The remaining portion of that claim will not be eligible for reimbursement. However, you can resubmit the claim when additional funds are accrued.

• Retailers are free to advertise Remington, Marlin, H&R/NEF and Dakota Arms products at any price they choose.

ELIGIbLE MEDIA

Newspapers: Your advertising can appear in any general interest newspaper that specifically serves your trading area. The use of preprinted inserts carried by these newspapers is also authorized.

Catalogs and Direct Mail: Production and distribution costs must be fully documented to qualify.

Television and Radio: Only TV and spot commercials on FCC-licensed radio and television stations or local cable systems are authorized. IMPORTANT: To file a claim you must include original or notarized scripts of each commercial bearing ANA/RAB ANA/TVB format available from the station.

Outdoor Advertising: The use of professionally prepared billboards of standard size and transit advertising (bus and train) is authorized.

whAT yOuR ADS MuST CONTAIN

All ads must contain product or package illustrations. Brand logos and trademarks are required on all advertising ads. Please visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable product images or the enclosed Electronic Reference Guide DVD.

All TV and radio spots must be exclusive to Remington, Marlin, H&R/NEF and Dakota Arms products and mention the specific brand trade name as often as the dealer name; a minimum of three times in a 30 or 60 second commercial; competitive products may not be mentioned.

Note: All radio and TV scripts or ads prepared by Remington, Marlin, H&R/NEF and Dakota Arms qualify for reimbursement and are available upon request at 336-548-8565. Advertising and promotional materials must not be misleading or deceptive in any respect. They must comply with all local, state and federal laws, particularly those administered by the Federal Trade Commission FTC).

GETTING REIMbuRSED FOR ADVERTISING

You must submit all qualified advertising claims within 60 days after your advertisement has appeared in print or on broadcast. Please submit all claims to:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403Phone: (800) 413-4443Fax: (818) 461-6111

• Indirect Dealers must submit copies of current year invoices from distributors when filing a claim, in order to establish a Co-Op allowance accrual.

• Direct Dealers do not need to submit proof for direct Remington, Marlin, H&R/NEF and Dakota Arms purchases when filing a claim.

Co-Optimum Marketing Support Services, Inc. will maintain all records of Co-Op allowance accruals and reimbursements. If you do not receive payment or notification about your claim within 45 days, or if you have any questions, please call Co-Optimum Marketing Support Services, Inc. at 1-800-413-4443

DEDuCTIONS ARE ILLEGAL

Do not deduct advertising charges from merchandise invoices. Such deductions may constitute a violation of the Federal Trade Commission Guidelines and, in some cases, of the Clayton Act. Deductions may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs.

CLAIM CONTENT

All claims for newspaper advertising must include the following:• An original, full-page tear sheet of each ad placement.• An original or notarized copy of invoice, listing the name of the newspaper, date of ad,

size of ad, line or inch rate and cost of space billed.

Claims for advertising in preprinted newspaper inserts must include these items:• A complete original copy of the preprint/tear sheets• A list of the newspapers in which it was inserted.• A printer’s invoice• A publisher’s invoice or certification detailing the number of copies inserted

The advertiser’s invoice indicating the pro-rated share of space and cost billed. (In the absence of printer’s invoice, payments for insert printing will be reimbursed according to the guidelines maintained by Co-Optimum Marketing Service.)

All claims for radio and TV advertising must include a complete original station invoice. In addition, each claim must include notarized scripts of each commercial bearing ANA/RAB ANA/TVB format.

Please retain copies of all paperwork pertaining to filing your Co-Op claims.

Unused Funds: Unused Co-Op funds do not carry over to the following calendar year.

DO yOu hAVE A quESTION?

If you have a question about your claim status, available funds, documentation requirements, general advertising or media information, contact Co-Optimum at: (800) 413-4443.

A Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Kit may be requested through Co-Optimum.

If you would like us to pre-approve your ads, feel free to contact Co-Optimum by fax or Email at: (818) 461-6111 or rem@co-optimum.com. Please allow 24 hours for a response.

Build Your Profits with

2010 CO-OP Advertising ProgrAm

Please contact Co-Optimum for advertising pre-approvals at:

Phone: (800) 413-4443Fax: (818) 461-6111Email: rem@co-optimum.com - Allow 24 hours for a response.

For availability of Remington, Marlin, H&R/NEF or Dakota Arms TV commercials, please contact:

Remington Arms Company, Inc.Attn: Co-Op ManagerPO Box 700, 870 Remington DriveMadison, NC 27025Phone: (336) 548-8565

Ineligible Media:• Internet/Web Pages• Yellow page and classified advertising • Dealer institutional advertising• Dealer produced promotional items, events

and sponsorships • Reader boards (ex: Bus Benches)

Ineligible Expenses:• Media commissions • Ad agency or vendor production cost • Local taxes • Dealer participation in consumer or other related shows • Sponsorships of local organizations, schools,

businesses, or other events is not eligible for Co-Op reimbursement without prior approval

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 2 6/25/10 1:42 PM

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs are designed to help dealers increase store traffic and sales. The program allows you to feature your most-wanted products in local advertising, including firearms, ammunition and accessories. Co-Op advertising works. There is no question that those who promote our products effectively enjoy significantly higher sales and profitability than those who do not advertise.

The Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs contain all the advertising and merchandising elements you need to build your reputation as one who features nationally advertised, nationally merchandised and nationally respected products. Your local newspaper, radio and TV station can help you plan and schedule advertising to take advantage of peak consumer buying times.

PROGRAM GuIDELINES

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer marketing assistance for dealers only. If you have questions regarding your eligibility, please contact your Sales Representative.

Timing: The 2010 Co-Op Program is based on all Remington, Marlin, H&R/NEF and Dakota Arms purchases of firearms (including Remington International Sporting Products), ammunition (including components), and accessory product lines from January 1, 2010 through December 31, 2010. Advertising must appear during the 2010 calendar year. Claims for reimbursement must be submitted within 60 days after the advertisement aired or appeared and sent to Co-Optimum no later than February 28, 2011.

Remington Licensee Products are not eligible for accruing Co-Op.

Accrual: The accrual rate is 2% for firearms (including Remington International Sporting Products), ammunition (including components) and accessory product lines. Calculations are based on net Remington, Marlin, H&R/NEF and Dakota Arms purchases (less Federal Excise Tax). Adjustments will be made for returned merchandise.

Indirect Dealers (Those who purchase from distributors): Claims submitted by indirect dealers must include copies of current-year invoices from distributors. Where indirect dealers certify purchases in excess of amount needed to pay claims, Co-Optimum Marketing Support Services, Inc. will maintain records of remaining fund balances.

Reimbursement for qualified advertising and merchandising: Reimbursement will be at 50% on all firearms (including Remington International Sporting Products) and extra barrels. Reimbursement will be at 100% on all ammunition, components and accessories. However, ads or commercials which feature both ammunition and firearms or accessories and ammunition will qualify for 100% reimbursement and ads featuring firearms and accessories will be reimbursed at 100% for firearm and 50% for accessories. If all three product categories are shown then the reimbursement will be 100% for firearms, 100% for ammunition and 50% for accessories if the following guidelines are adhered to: For television or radio scripts, the ammunition or accessory portion of the ad must constitute a minimum of 30% of the advertising. For print advertising, the ammunition or accessory portion must consist of a minimum of 30% of available advertising space and must include line art or photography of an ammunition or accessory product. Reimbursement will be based on the time and space devoted to Remington, Marlin, H&R/NEF and/or Dakota Arms products only.

• Only the actual space given to each brand’s product and a pro-rated share of the heading and signature will be considered in space calculations.

• Remington, Marlin, H&R/NEF and Dakota Arms will not directly reimburse a publication, broadcast station, advertising agency or any other supplier for costs incurred by a dealer.

• If available accruals do not cover the total claim amount eligible, reimbursements will be made up to the amount available in the accrual fund. The remaining portion of that claim will not be eligible for reimbursement. However, you can resubmit the claim when additional funds are accrued.

• Retailers are free to advertise Remington, Marlin, H&R/NEF and Dakota Arms products at any price they choose.

ELIGIbLE MEDIA

Newspapers: Your advertising can appear in any general interest newspaper that specifically serves your trading area. The use of preprinted inserts carried by these newspapers is also authorized.

Catalogs and Direct Mail: Production and distribution costs must be fully documented to qualify.

Television and Radio: Only TV and spot commercials on FCC-licensed radio and television stations or local cable systems are authorized. IMPORTANT: To file a claim you must include original or notarized scripts of each commercial bearing ANA/RAB ANA/TVB format available from the station.

Outdoor Advertising: The use of professionally prepared billboards of standard size and transit advertising (bus and train) is authorized.

whAT yOuR ADS MuST CONTAIN

All ads must contain product or package illustrations. Brand logos and trademarks are required on all advertising ads. Please visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable product images or the enclosed Electronic Reference Guide DVD.

All TV and radio spots must be exclusive to Remington, Marlin, H&R/NEF and Dakota Arms products and mention the specific brand trade name as often as the dealer name; a minimum of three times in a 30 or 60 second commercial; competitive products may not be mentioned.

Note: All radio and TV scripts or ads prepared by Remington, Marlin, H&R/NEF and Dakota Arms qualify for reimbursement and are available upon request at 336-548-8565. Advertising and promotional materials must not be misleading or deceptive in any respect. They must comply with all local, state and federal laws, particularly those administered by the Federal Trade Commission FTC).

GETTING REIMbuRSED FOR ADVERTISING

You must submit all qualified advertising claims within 60 days after your advertisement has appeared in print or on broadcast. Please submit all claims to:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403Phone: (800) 413-4443Fax: (818) 461-6111

• Indirect Dealers must submit copies of current year invoices from distributors when filing a claim, in order to establish a Co-Op allowance accrual.

• Direct Dealers do not need to submit proof for direct Remington, Marlin, H&R/NEF and Dakota Arms purchases when filing a claim.

Co-Optimum Marketing Support Services, Inc. will maintain all records of Co-Op allowance accruals and reimbursements. If you do not receive payment or notification about your claim within 45 days, or if you have any questions, please call Co-Optimum Marketing Support Services, Inc. at 1-800-413-4443

DEDuCTIONS ARE ILLEGAL

Do not deduct advertising charges from merchandise invoices. Such deductions may constitute a violation of the Federal Trade Commission Guidelines and, in some cases, of the Clayton Act. Deductions may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs.

CLAIM CONTENT

All claims for newspaper advertising must include the following:• An original, full-page tear sheet of each ad placement.• An original or notarized copy of invoice, listing the name of the newspaper, date of ad,

size of ad, line or inch rate and cost of space billed.

Claims for advertising in preprinted newspaper inserts must include these items:• A complete original copy of the preprint/tear sheets• A list of the newspapers in which it was inserted.• A printer’s invoice• A publisher’s invoice or certification detailing the number of copies inserted

The advertiser’s invoice indicating the pro-rated share of space and cost billed. (In the absence of printer’s invoice, payments for insert printing will be reimbursed according to the guidelines maintained by Co-Optimum Marketing Service.)

All claims for radio and TV advertising must include a complete original station invoice. In addition, each claim must include notarized scripts of each commercial bearing ANA/RAB ANA/TVB format.

Please retain copies of all paperwork pertaining to filing your Co-Op claims.

Unused Funds: Unused Co-Op funds do not carry over to the following calendar year.

DO yOu hAVE A quESTION?

If you have a question about your claim status, available funds, documentation requirements, general advertising or media information, contact Co-Optimum at: (800) 413-4443.

A Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Kit may be requested through Co-Optimum.

If you would like us to pre-approve your ads, feel free to contact Co-Optimum by fax or Email at: (818) 461-6111 or rem@co-optimum.com. Please allow 24 hours for a response.

Build Your Profits with

2010 CO-OP Advertising ProgrAm

Please contact Co-Optimum for advertising pre-approvals at:

Phone: (800) 413-4443Fax: (818) 461-6111Email: rem@co-optimum.com - Allow 24 hours for a response.

For availability of Remington, Marlin, H&R/NEF or Dakota Arms TV commercials, please contact:

Remington Arms Company, Inc.Attn: Co-Op ManagerPO Box 700, 870 Remington DriveMadison, NC 27025Phone: (336) 548-8565

Ineligible Media:• Internet/Web Pages• Yellow page and classified advertising • Dealer institutional advertising• Dealer produced promotional items, events

and sponsorships • Reader boards (ex: Bus Benches)

Ineligible Expenses:• Media commissions • Ad agency or vendor production cost • Local taxes • Dealer participation in consumer or other related shows • Sponsorships of local organizations, schools,

businesses, or other events is not eligible for Co-Op reimbursement without prior approval

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 2 6/25/10 1:42 PM

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs are designed to help dealers increase store traffic and sales. The program allows you to feature your most-wanted products in local advertising, including firearms, ammunition and accessories. Co-Op advertising works. There is no question that those who promote our products effectively enjoy significantly higher sales and profitability than those who do not advertise.

The Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs contain all the advertising and merchandising elements you need to build your reputation as one who features nationally advertised, nationally merchandised and nationally respected products. Your local newspaper, radio and TV station can help you plan and schedule advertising to take advantage of peak consumer buying times.

PROGRAM GuIDELINES

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer marketing assistance for dealers only. If you have questions regarding your eligibility, please contact your Sales Representative.

Timing: The 2010 Co-Op Program is based on all Remington, Marlin, H&R/NEF and Dakota Arms purchases of firearms (including Remington International Sporting Products), ammunition (including components), and accessory product lines from January 1, 2010 through December 31, 2010. Advertising must appear during the 2010 calendar year. Claims for reimbursement must be submitted within 60 days after the advertisement aired or appeared and sent to Co-Optimum no later than February 28, 2011.

Remington Licensee Products are not eligible for accruing Co-Op.

Accrual: The accrual rate is 2% for firearms (including Remington International Sporting Products), ammunition (including components) and accessory product lines. Calculations are based on net Remington, Marlin, H&R/NEF and Dakota Arms purchases (less Federal Excise Tax). Adjustments will be made for returned merchandise.

Indirect Dealers (Those who purchase from distributors): Claims submitted by indirect dealers must include copies of current-year invoices from distributors. Where indirect dealers certify purchases in excess of amount needed to pay claims, Co-Optimum Marketing Support Services, Inc. will maintain records of remaining fund balances.

Reimbursement for qualified advertising and merchandising: Reimbursement will be at 50% on all firearms (including Remington International Sporting Products) and extra barrels. Reimbursement will be at 100% on all ammunition, components and accessories. However, ads or commercials which feature both ammunition and firearms or accessories and ammunition will qualify for 100% reimbursement and ads featuring firearms and accessories will be reimbursed at 100% for firearm and 50% for accessories. If all three product categories are shown then the reimbursement will be 100% for firearms, 100% for ammunition and 50% for accessories if the following guidelines are adhered to: For television or radio scripts, the ammunition or accessory portion of the ad must constitute a minimum of 30% of the advertising. For print advertising, the ammunition or accessory portion must consist of a minimum of 30% of available advertising space and must include line art or photography of an ammunition or accessory product. Reimbursement will be based on the time and space devoted to Remington, Marlin, H&R/NEF and/or Dakota Arms products only.

• Only the actual space given to each brand’s product and a pro-rated share of the heading and signature will be considered in space calculations.

• Remington, Marlin, H&R/NEF and Dakota Arms will not directly reimburse a publication, broadcast station, advertising agency or any other supplier for costs incurred by a dealer.

• If available accruals do not cover the total claim amount eligible, reimbursements will be made up to the amount available in the accrual fund. The remaining portion of that claim will not be eligible for reimbursement. However, you can resubmit the claim when additional funds are accrued.

• Retailers are free to advertise Remington, Marlin, H&R/NEF and Dakota Arms products at any price they choose.

ELIGIbLE MEDIA

Newspapers: Your advertising can appear in any general interest newspaper that specifically serves your trading area. The use of preprinted inserts carried by these newspapers is also authorized.

Catalogs and Direct Mail: Production and distribution costs must be fully documented to qualify.

Television and Radio: Only TV and spot commercials on FCC-licensed radio and television stations or local cable systems are authorized. IMPORTANT: To file a claim you must include original or notarized scripts of each commercial bearing ANA/RAB ANA/TVB format available from the station.

Outdoor Advertising: The use of professionally prepared billboards of standard size and transit advertising (bus and train) is authorized.

whAT yOuR ADS MuST CONTAIN

All ads must contain product or package illustrations. Brand logos and trademarks are required on all advertising ads. Please visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable product images or the enclosed Electronic Reference Guide DVD.

All TV and radio spots must be exclusive to Remington, Marlin, H&R/NEF and Dakota Arms products and mention the specific brand trade name as often as the dealer name; a minimum of three times in a 30 or 60 second commercial; competitive products may not be mentioned.

Note: All radio and TV scripts or ads prepared by Remington, Marlin, H&R/NEF and Dakota Arms qualify for reimbursement and are available upon request at 336-548-8565. Advertising and promotional materials must not be misleading or deceptive in any respect. They must comply with all local, state and federal laws, particularly those administered by the Federal Trade Commission FTC).

GETTING REIMbuRSED FOR ADVERTISING

You must submit all qualified advertising claims within 60 days after your advertisement has appeared in print or on broadcast. Please submit all claims to:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403Phone: (800) 413-4443Fax: (818) 461-6111

• Indirect Dealers must submit copies of current year invoices from distributors when filing a claim, in order to establish a Co-Op allowance accrual.

• Direct Dealers do not need to submit proof for direct Remington, Marlin, H&R/NEF and Dakota Arms purchases when filing a claim.

Co-Optimum Marketing Support Services, Inc. will maintain all records of Co-Op allowance accruals and reimbursements. If you do not receive payment or notification about your claim within 45 days, or if you have any questions, please call Co-Optimum Marketing Support Services, Inc. at 1-800-413-4443

DEDuCTIONS ARE ILLEGAL

Do not deduct advertising charges from merchandise invoices. Such deductions may constitute a violation of the Federal Trade Commission Guidelines and, in some cases, of the Clayton Act. Deductions may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs.

CLAIM CONTENT

All claims for newspaper advertising must include the following:• An original, full-page tear sheet of each ad placement.• An original or notarized copy of invoice, listing the name of the newspaper, date of ad,

size of ad, line or inch rate and cost of space billed.

Claims for advertising in preprinted newspaper inserts must include these items:• A complete original copy of the preprint/tear sheets• A list of the newspapers in which it was inserted.• A printer’s invoice• A publisher’s invoice or certification detailing the number of copies inserted

The advertiser’s invoice indicating the pro-rated share of space and cost billed. (In the absence of printer’s invoice, payments for insert printing will be reimbursed according to the guidelines maintained by Co-Optimum Marketing Service.)

All claims for radio and TV advertising must include a complete original station invoice. In addition, each claim must include notarized scripts of each commercial bearing ANA/RAB ANA/TVB format.

Please retain copies of all paperwork pertaining to filing your Co-Op claims.

Unused Funds: Unused Co-Op funds do not carry over to the following calendar year.

DO yOu hAVE A quESTION?

If you have a question about your claim status, available funds, documentation requirements, general advertising or media information, contact Co-Optimum at: (800) 413-4443.

A Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Kit may be requested through Co-Optimum.

If you would like us to pre-approve your ads, feel free to contact Co-Optimum by fax or Email at: (818) 461-6111 or rem@co-optimum.com. Please allow 24 hours for a response.

Build Your Profits with

2010 CO-OP Advertising ProgrAm

Please contact Co-Optimum for advertising pre-approvals at:

Phone: (800) 413-4443Fax: (818) 461-6111Email: rem@co-optimum.com - Allow 24 hours for a response.

For availability of Remington, Marlin, H&R/NEF or Dakota Arms TV commercials, please contact:

Remington Arms Company, Inc.Attn: Co-Op ManagerPO Box 700, 870 Remington DriveMadison, NC 27025Phone: (336) 548-8565

Ineligible Media:• Internet/Web Pages• Yellow page and classified advertising • Dealer institutional advertising• Dealer produced promotional items, events

and sponsorships • Reader boards (ex: Bus Benches)

Ineligible Expenses:• Media commissions • Ad agency or vendor production cost • Local taxes • Dealer participation in consumer or other related shows • Sponsorships of local organizations, schools,

businesses, or other events is not eligible for Co-Op reimbursement without prior approval

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 2 6/25/10 1:42 PM

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs are designed to help dealers increase store traffic and sales. The program allows you to feature your most-wanted products in local advertising, including firearms, ammunition and accessories. Co-Op advertising works. There is no question that those who promote our products effectively enjoy significantly higher sales and profitability than those who do not advertise.

The Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs contain all the advertising and merchandising elements you need to build your reputation as one who features nationally advertised, nationally merchandised and nationally respected products. Your local newspaper, radio and TV station can help you plan and schedule advertising to take advantage of peak consumer buying times.

PROGRAM GuIDELINES

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer marketing assistance for dealers only. If you have questions regarding your eligibility, please contact your Sales Representative.

Timing: The 2010 Co-Op Program is based on all Remington, Marlin, H&R/NEF and Dakota Arms purchases of firearms (including Remington International Sporting Products), ammunition (including components), and accessory product lines from January 1, 2010 through December 31, 2010. Advertising must appear during the 2010 calendar year. Claims for reimbursement must be submitted within 60 days after the advertisement aired or appeared and sent to Co-Optimum no later than February 28, 2011.

Remington Licensee Products are not eligible for accruing Co-Op.

Accrual: The accrual rate is 2% for firearms (including Remington International Sporting Products), ammunition (including components) and accessory product lines. Calculations are based on net Remington, Marlin, H&R/NEF and Dakota Arms purchases (less Federal Excise Tax). Adjustments will be made for returned merchandise.

Indirect Dealers (Those who purchase from distributors): Claims submitted by indirect dealers must include copies of current-year invoices from distributors. Where indirect dealers certify purchases in excess of amount needed to pay claims, Co-Optimum Marketing Support Services, Inc. will maintain records of remaining fund balances.

Reimbursement for qualified advertising and merchandising: Reimbursement will be at 50% on all firearms (including Remington International Sporting Products) and extra barrels. Reimbursement will be at 100% on all ammunition, components and accessories. However, ads or commercials which feature both ammunition and firearms or accessories and ammunition will qualify for 100% reimbursement and ads featuring firearms and accessories will be reimbursed at 100% for firearm and 50% for accessories. If all three product categories are shown then the reimbursement will be 100% for firearms, 100% for ammunition and 50% for accessories if the following guidelines are adhered to: For television or radio scripts, the ammunition or accessory portion of the ad must constitute a minimum of 30% of the advertising. For print advertising, the ammunition or accessory portion must consist of a minimum of 30% of available advertising space and must include line art or photography of an ammunition or accessory product. Reimbursement will be based on the time and space devoted to Remington, Marlin, H&R/NEF and/or Dakota Arms products only.

• Only the actual space given to each brand’s product and a pro-rated share of the heading and signature will be considered in space calculations.

• Remington, Marlin, H&R/NEF and Dakota Arms will not directly reimburse a publication, broadcast station, advertising agency or any other supplier for costs incurred by a dealer.

• If available accruals do not cover the total claim amount eligible, reimbursements will be made up to the amount available in the accrual fund. The remaining portion of that claim will not be eligible for reimbursement. However, you can resubmit the claim when additional funds are accrued.

• Retailers are free to advertise Remington, Marlin, H&R/NEF and Dakota Arms products at any price they choose.

ELIGIbLE MEDIA

Newspapers: Your advertising can appear in any general interest newspaper that specifically serves your trading area. The use of preprinted inserts carried by these newspapers is also authorized.

Catalogs and Direct Mail: Production and distribution costs must be fully documented to qualify.

Television and Radio: Only TV and spot commercials on FCC-licensed radio and television stations or local cable systems are authorized. IMPORTANT: To file a claim you must include original or notarized scripts of each commercial bearing ANA/RAB ANA/TVB format available from the station.

Outdoor Advertising: The use of professionally prepared billboards of standard size and transit advertising (bus and train) is authorized.

whAT yOuR ADS MuST CONTAIN

All ads must contain product or package illustrations. Brand logos and trademarks are required on all advertising ads. Please visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable product images or the enclosed Electronic Reference Guide DVD.

All TV and radio spots must be exclusive to Remington, Marlin, H&R/NEF and Dakota Arms products and mention the specific brand trade name as often as the dealer name; a minimum of three times in a 30 or 60 second commercial; competitive products may not be mentioned.

Note: All radio and TV scripts or ads prepared by Remington, Marlin, H&R/NEF and Dakota Arms qualify for reimbursement and are available upon request at 336-548-8565. Advertising and promotional materials must not be misleading or deceptive in any respect. They must comply with all local, state and federal laws, particularly those administered by the Federal Trade Commission FTC).

GETTING REIMbuRSED FOR ADVERTISING

You must submit all qualified advertising claims within 60 days after your advertisement has appeared in print or on broadcast. Please submit all claims to:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403Phone: (800) 413-4443Fax: (818) 461-6111

• Indirect Dealers must submit copies of current year invoices from distributors when filing a claim, in order to establish a Co-Op allowance accrual.

• Direct Dealers do not need to submit proof for direct Remington, Marlin, H&R/NEF and Dakota Arms purchases when filing a claim.

Co-Optimum Marketing Support Services, Inc. will maintain all records of Co-Op allowance accruals and reimbursements. If you do not receive payment or notification about your claim within 45 days, or if you have any questions, please call Co-Optimum Marketing Support Services, Inc. at 1-800-413-4443

DEDuCTIONS ARE ILLEGAL

Do not deduct advertising charges from merchandise invoices. Such deductions may constitute a violation of the Federal Trade Commission Guidelines and, in some cases, of the Clayton Act. Deductions may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs.

CLAIM CONTENT

All claims for newspaper advertising must include the following:• An original, full-page tear sheet of each ad placement.• An original or notarized copy of invoice, listing the name of the newspaper, date of ad,

size of ad, line or inch rate and cost of space billed.

Claims for advertising in preprinted newspaper inserts must include these items:• A complete original copy of the preprint/tear sheets• A list of the newspapers in which it was inserted.• A printer’s invoice• A publisher’s invoice or certification detailing the number of copies inserted

The advertiser’s invoice indicating the pro-rated share of space and cost billed. (In the absence of printer’s invoice, payments for insert printing will be reimbursed according to the guidelines maintained by Co-Optimum Marketing Service.)

All claims for radio and TV advertising must include a complete original station invoice. In addition, each claim must include notarized scripts of each commercial bearing ANA/RAB ANA/TVB format.

Please retain copies of all paperwork pertaining to filing your Co-Op claims.

Unused Funds: Unused Co-Op funds do not carry over to the following calendar year.

DO yOu hAVE A quESTION?

If you have a question about your claim status, available funds, documentation requirements, general advertising or media information, contact Co-Optimum at: (800) 413-4443.

A Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Kit may be requested through Co-Optimum.

If you would like us to pre-approve your ads, feel free to contact Co-Optimum by fax or Email at: (818) 461-6111 or rem@co-optimum.com. Please allow 24 hours for a response.

Build Your Profits with

2010 CO-OP Advertising ProgrAm

Please contact Co-Optimum for advertising pre-approvals at:

Phone: (800) 413-4443Fax: (818) 461-6111Email: rem@co-optimum.com - Allow 24 hours for a response.

For availability of Remington, Marlin, H&R/NEF or Dakota Arms TV commercials, please contact:

Remington Arms Company, Inc.Attn: Co-Op ManagerPO Box 700, 870 Remington DriveMadison, NC 27025Phone: (336) 548-8565

Ineligible Media:• Internet/Web Pages• Yellow page and classified advertising • Dealer institutional advertising• Dealer produced promotional items, events

and sponsorships • Reader boards (ex: Bus Benches)

Ineligible Expenses:• Media commissions • Ad agency or vendor production cost • Local taxes • Dealer participation in consumer or other related shows • Sponsorships of local organizations, schools,

businesses, or other events is not eligible for Co-Op reimbursement without prior approval

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 2 6/25/10 1:42 PM

2010Marketing kit

RM1994PO Box 700 • Madison, NC 27025

CONTACT INFO

Questions Regarding Submitting Claims, Claim Status, or Co-Op Balances:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.

5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403 Phone: (800) 413-4443

Fax: (818) 461-6111

Advertising Pre-Approvals:

Co-OptimumFax: (818) 461-6111

E Mail: rem@co-optimum.comAllow 24 hours for a response

Claim # CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount Claimed AD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

Claim # CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount Claimed AD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

CO-OP ADVERTISING CLAIM FORM

Downloadable Co-Op Claim Form can be accessed from: www.remington.com/artwork,www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork.

How to get paid: (Complete Program Guidelines are provided on the reverse of this claim form.)

general information:

advertising information:

steps for mailing:

For NewsPaPers• original full page tearsheet for each ad claimed.• original or notarized copy of media invoice showing size,

rate & cost of each ad.

For NewsPaPers• original completed copy of insert.• original or notarized copy of printer’s invoice.• original newspaper invoice(s) showing insertion charges.

For CataloGs aNd direCt mail• original completed copy of piece.• original or notarized copy of printer’s invoice.• Post office mailing receipt/proof of distribution.

For televisioN aNd radio• original station invoice detailing spots run and

cost information• Copy of script with aNa/raB (radio), aNa/tvB (tv),

or aNa/CaB (cable) certification

1. send the white copy of this form with all support documentation postmarked within 60 days of ad date to:

remington/marlin/H&r/NeF/dakota arms Co-op advertising Program c/o Co-optimum marketing support services, inc.5000 van Nuys Blvd., suite 400sherman oaks, Ca 91403

2. retain yellow copy of form for your records

3. Please refer any questions regarding this claim, or for other Co-op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

wHite – suBmit witH Claim Yellow – Customer CoPY

For outdoor advertisiNG• Photo of actual billboard(s).• original sign agency invoice identifying cost of

outdoor sign(s).• institute of outdoor advertising (ioa) approved

affidavit or performance.

alterNative media• Prior-approval is required before advertising in

any alternative media.• Proof of advertising, as appropriate, is required.

all claims must be accompanied by a completed remington/marlin/H&r/NeF/dakota arms Claim Form. submit separate claim for each brand ad.

agency Commissions and Production Charges are not eligible for Co-op reimbursement.

Claim # _____________________________

This requesT for adverTising crediT is based upon qualified parTicipaTion in accordance wiTh The remingTon arms

company, inc. / marlin firearms company / h&r 1871, llc / nef / dakoTa arms company co-op adverTising programs. no

deducTions from invoices will be allowed.

The Remington, Marlin, H&R/NEF and Dakota Arms Marketing and Sales teams are

committed to providing you prompt and factual product information as well as tools

for your advertising needs. Developing the right promotional plan is critical to the success

of both your dealership and the brands. Remington, Marlin, H&R/NEF and Dakota Arms

Co-Op Programs include all the essential elements to promote the right products and use

the right media during the key selling seasons. We are excited to present you with the

enclosed Marketing Co-Op Kit because we believe it offers you the simplicity and flexibility

to effectively promote your business.

Co-Optimum Marketing Support Services, Inc. will continue to support in administering

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs. Simply contact

Co-Optimum at 1-800-413-4443 with your questions.

Additionally, please take the time to visit our websites at www.remington.com,

www.marlinfirearms.com, www.hr1871.com and www.dakotaarms.com for detailed

product information. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork,

www.hr1871.com/artwork and www.dakotaarms.com/artwork for current downloadable

product images.

Another important tool for dealers is our Partner Section at www.remington.com/partner.

Here, you will find a lot of valuable information such as our Partner store, current and

upcoming promotions, marketing tools, updated industry news and much more. If you are

not registered, please take a moment to do so.

We all profit when your customers know where to come to buy Remington, Marlin, H&R/NEF

and Dakota Arms products. Your advertising and merchandising support will not only educate

your customers, but will continue to develop and ensure their loyalty. We want you to know

how much we appreciate the role you play within our industry. Thank you for your continued

support in promoting our brands and products. Wishing you a profitable and successful year!

GREETINGSTO ALL TRADE PARTNERS

Research shows that dealers who effectively advertise merchandise and promote Remington, Marlin, H&R/NEF and Dakota Arms products enjoy significantly higher sales and profitability than those who do not. The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs are designed to make it as easy as possible for dealers to capitalize on these opportunities. These programs include all the essential elements needed for your store to mount an effective Co-Op advertising campaign. Inside you will find each brand’s 2010 Co-Op Guidelines, 2010 Electronic Reference Guide DVD (where you can download our logos and product images), website links to download claim forms and pre-approved radio spots/print ads, along with contact information. To request pre-approved television spots, please call 336-548-8565. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable images.

Ads or commercials featuring firearms will qualify for 50% reimbursement. Ads or commercials featuring ammunition or accessories will qualify for 100%. Ads featuring all three product categories will be reimbursed at 50% firearms, 100% ammunition and 100% accessories, which will be a full 100% reimbursement if the ad meets the printed Co-Op guidelines and procedures. All advertisements must include product images to qualify. Remington Licensee Products are not eligible for Co-Op advertising reimbursement.

Reimbursement for qualified advertising will continue to be handled by Co-Optimum Marketing Support Services, Inc. PLEASE NOTE: Our Co-Op program requires you to pay the vendor directly for each brand’s advertising. Once you have paid the vendor, Co-Optimum Marketing Support Services, Inc. reimburses you up to the amount of the accrued Co-Op dollars earned. Do not deduct advertising from merchandise invoices. Such deductions are illegal and may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs. Remember to contact Co-Optimum Marketing Support Services, inc. any time you have questions at 1-800-413-4443.

PRODUCT ACCRUAL ReimbURsemenT

Firearms 2% 50%

Ammunition (Including Components) 2% 100%

Accessories 2% 100%

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer the following accrual rates:

VISIT OuR PARTNER SECTION FOR ALL yOuR MARkETING SuPPORT!

The Partner Section is your single source to access valuable information for all Remington, Marlin, H&R/NEF and Dakota Arms Trade Partners. The Partner Section is a tool available 24/7 where you can access our Partner Country Store, download current sales flyers, promotional advertisements, product videos and other exclusive offers. This site also provides the most recent product information – including pricing/sell sheets, catalog information, press releases, industry news and much, much more. Simply visit www.remington.com/partner and register today.

Online Country Store: When visiting our Online Country Store, you can order POP (Point-of-Purchase) products and literature. Your shopping experience is very similar to other online stores; the only difference is the checkout process. Once you have ordered your items and proceed to checkout, you will have the option to use your earned Co-Op dollars or a credit card. If you are using your Co-Op dollars, please be aware that your current Co-Op balance is shown in the upper left-hand corner of the Online Country Store homepage.

We hope you enjoy our Online Partner Section. Visit often to see all the latest offerings.

VISIT www.REMINGTON.COM/PARTNER

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 16/25/10 1:42 PM

2010Marketing kit

RM1994 PO Box 700 • Madison, NC 27025

CONTACT INFO

Questions Regarding Submitting Claims, Claim Status, or Co-Op Balances:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.

5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403 Phone: (800) 413-4443

Fax: (818) 461-6111

Advertising Pre-Approvals:

Co-OptimumFax: (818) 461-6111

E Mail: rem@co-optimum.comAllow 24 hours for a response

Claim #CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount ClaimedAD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

Claim #CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount ClaimedAD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

CO-OP ADVERTISING CLAIM FORM

Downloadable Co-Op Claim Form can be accessed from: www.remington.com/artwork,www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork.

How to get paid: (Complete Program Guidelines are provided on the reverse of this claim form.)

general information:

advertising information:

steps for mailing:

For NewsPaPers• original full page tearsheet for each ad claimed.• original or notarized copy of media invoice showing size,

rate & cost of each ad.

For NewsPaPers• original completed copy of insert.• original or notarized copy of printer’s invoice.• original newspaper invoice(s) showing insertion charges.

For CataloGs aNd direCt mail• original completed copy of piece.• original or notarized copy of printer’s invoice.• Post office mailing receipt/proof of distribution.

For televisioN aNd radio• original station invoice detailing spots run and

cost information• Copy of script with aNa/raB (radio), aNa/tvB (tv),

or aNa/CaB (cable) certification

1. send the white copy of this form with all support documentation postmarked within 60 days of ad date to:

remington/marlin/H&r/NeF/dakota arms Co-op advertising Program c/o Co-optimum marketing support services, inc.5000 van Nuys Blvd., suite 400sherman oaks, Ca 91403

2. retain yellow copy of form for your records

3. Please refer any questions regarding this claim, or for other Co-op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

wHite – suBmit witH Claim Yellow – Customer CoPY

For outdoor advertisiNG• Photo of actual billboard(s).• original sign agency invoice identifying cost of

outdoor sign(s).• institute of outdoor advertising (ioa) approved

affidavit or performance.

alterNative media• Prior-approval is required before advertising in

any alternative media.• Proof of advertising, as appropriate, is required.

all claims must be accompanied by a completed remington/marlin/H&r/NeF/dakota arms Claim Form. submit separate claim for each brand ad.

agency Commissions and Production Charges are not eligible for Co-op reimbursement.

Claim # _____________________________

This requesT for adverTising crediT is based upon qualified parTicipaTion in accordance wiTh The remingTon arms

company, inc. / marlin firearms company / h&r 1871, llc / nef / dakoTa arms company co-op adverTising programs. no

deducTions from invoices will be allowed.

The Remington, Marlin, H&R/NEF and Dakota Arms Marketing and Sales teams are

committed to providing you prompt and factual product information as well as tools

for your advertising needs. Developing the right promotional plan is critical to the success

of both your dealership and the brands. Remington, Marlin, H&R/NEF and Dakota Arms

Co-Op Programs include all the essential elements to promote the right products and use

the right media during the key selling seasons. We are excited to present you with the

enclosed Marketing Co-Op Kit because we believe it offers you the simplicity and flexibility

to effectively promote your business.

Co-Optimum Marketing Support Services, Inc. will continue to support in administering

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs. Simply contact

Co-Optimum at 1-800-413-4443 with your questions.

Additionally, please take the time to visit our websites at www.remington.com,

www.marlinfirearms.com, www.hr1871.com and www.dakotaarms.com for detailed

product information. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork,

www.hr1871.com/artwork and www.dakotaarms.com/artwork for current downloadable

product images.

Another important tool for dealers is our Partner Section at www.remington.com/partner.

Here, you will find a lot of valuable information such as our Partner store, current and

upcoming promotions, marketing tools, updated industry news and much more. If you are

not registered, please take a moment to do so.

We all profit when your customers know where to come to buy Remington, Marlin, H&R/NEF

and Dakota Arms products. Your advertising and merchandising support will not only educate

your customers, but will continue to develop and ensure their loyalty. We want you to know

how much we appreciate the role you play within our industry. Thank you for your continued

support in promoting our brands and products. Wishing you a profitable and successful year!

GREETINGSTO ALL TRADE PARTNERS

Research shows that dealers who effectively advertise merchandise and promote Remington, Marlin, H&R/NEF and Dakota Arms products enjoy significantly higher sales and profitability than those who do not. The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs are designed to make it as easy as possible for dealers to capitalize on these opportunities. These programs include all the essential elements needed for your store to mount an effective Co-Op advertising campaign. Inside you will find each brand’s 2010 Co-Op Guidelines, 2010 Electronic Reference Guide DVD (where you can download our logos and product images), website links to download claim forms and pre-approved radio spots/print ads, along with contact information. To request pre-approved television spots, please call 336-548-8565. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable images.

Ads or commercials featuring firearms will qualify for 50% reimbursement. Ads or commercials featuring ammunition or accessories will qualify for 100%. Ads featuring all three product categories will be reimbursed at 50% firearms, 100% ammunition and 100% accessories, which will be a full 100% reimbursement if the ad meets the printed Co-Op guidelines and procedures. All advertisements must include product images to qualify. Remington Licensee Products are not eligible for Co-Op advertising reimbursement.

Reimbursement for qualified advertising will continue to be handled by Co-Optimum Marketing Support Services, Inc. PLEASE NOTE: Our Co-Op program requires you to pay the vendor directly for each brand’s advertising. Once you have paid the vendor, Co-Optimum Marketing Support Services, Inc. reimburses you up to the amount of the accrued Co-Op dollars earned. Do not deduct advertising from merchandise invoices. Such deductions are illegal and may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs. Remember to contact Co-Optimum Marketing Support Services, inc. any time you have questions at 1-800-413-4443.

PRODUCTACCRUALReimbURsemenT

Firearms2%50%

Ammunition (Including Components)2%100%

Accessories2%100%

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer the following accrual rates:

VISIT OuR PARTNER SECTION FOR ALL yOuR MARkETING SuPPORT!

The Partner Section is your single source to access valuable information for all Remington, Marlin, H&R/NEF and Dakota Arms Trade Partners. The Partner Section is a tool available 24/7 where you can access our Partner Country Store, download current sales flyers, promotional advertisements, product videos and other exclusive offers. This site also provides the most recent product information – including pricing/sell sheets, catalog information, press releases, industry news and much, much more. Simply visit www.remington.com/partner and register today.

Online Country Store: When visiting our Online Country Store, you can order POP (Point-of-Purchase) products and literature. Your shopping experience is very similar to other online stores; the only difference is the checkout process. Once you have ordered your items and proceed to checkout, you will have the option to use your earned Co-Op dollars or a credit card. If you are using your Co-Op dollars, please be aware that your current Co-Op balance is shown in the upper left-hand corner of the Online Country Store homepage.

We hope you enjoy our Online Partner Section. Visit often to see all the latest offerings.

VISIT www.REMINGTON.COM/PARTNER

09REM5999_2010_MarketingCoOpKit_Final_RV2.indd 1 6/25/10 1:42 PM

2010Marketing kit

RM1994 PO Box 700 • Madison, NC 27025

CONTACT INFO

Questions Regarding Submitting Claims, Claim Status, or Co-Op Balances:

Remington/Marlin/H&R/NEF/Dakota Arms Co-Op Advertising Programc/o Co-Optimum Marketing Support Services, Inc.

5000 Van Nuys Blvd., Suite 400Sherman Oaks, CA 91403 Phone: (800) 413-4443

Fax: (818) 461-6111

Advertising Pre-Approvals:

Co-OptimumFax: (818) 461-6111

E Mail: rem@co-optimum.comAllow 24 hours for a response

Claim #CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount ClaimedAD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

Claim #CO-OP ADVERTISING CLAIM FORM

HOW TO GET PAID:

Dealer Name: Dealer#

Address:

City: State: Zip:

INDIRECT DEALERS*Distributor Invoices Total:

$*Indirect Dealers must provide distributor invoices as proof of eligible purchases.

THIS REQUEST FOR ADVERTISING CREDIT IS BASED UPON QUALIFIED PARTICIPATION IN ACCORDANCE WITH THE REMINGTON ARMS COMPANY, INC. / MARLIN FIREARMS COMPANY /

H&R 1871, LLC CO-OP ADVERTISING PROGRAMS. NO DEDUCTIONS FROM INVOICES WILL BE ALLOWED.

ADVERTISING INFORMATION:

Total Claimed

Name of Media OrPromotional Activity

DateOf Ad

Amount ClaimedAD#

1

2

3

4

5

6

Total CostOf Activity

Pre-ApprovalForm #

(Complete Program Guidelines are provided on the reverse of this claim form.)

WHITE – SUBMIT WITH CLAIM YELLOW – CUSTOMER COPY

STEPS FOR MAILING:

1. Send the white copy of this form with all support documenta-tion postmarked within 60 days of ad date to:

Remington/Marlin/H&R Co-Op Advertising Programc/o Co-Optimum, Inc.16000 Ventura Blvd., Suite 1200Encino, CA 91436

2. Retain yellow copy of form for your records.

3. Please refer any questions regarding this claim, or for other Co-Op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

FOR NEWSPAPERS:• Original full page tearsheet for each ad claimed.• Original or notarized copy of media invoice showing size,

rate & cost of each ad.

FOR NEWSPAPER INSERTS:• Original completed copy of insert.• Original or notarized copy of printer’s invoice.• Original newspaper invoice(s) showing insertion charges.

FOR CATALOGS AND DIRECT MAIL:• Original completed copy of piece.• Original or notarized copy of printer’s invoice.• Post Office mailing receipt/proof of distribution.

FOR TELEVISION AND RADIO:• Original station invoice detailing spots run and cost informa-

tion.• Copy of script with ANA/RAB (radio), ANA/TVB (TV), or

ANA/CAB (cable) certification.

FOR OUTDOOR ADVERTISING:• Photo of actual billboard(s).• Original sign agency invoice identifying cost of outdoor

sign(s).• Institute of Outdoor Advertising (IOA) approved affidavit

of performance.

ALTERNATIVE MEDIA:• Prior-Approval is required before advertising in any

Alternative Media.• Proof of advertising, as appropriate, is required.

All claims must be accompanied by a completed Remington/Marlin/H&R Claim Form. Submit separate claim for each brand ad.

Agency Commissions and Production Charges are not eligible for Co-Op reimbursement.

GENERAL INFORMATION:

Authorized Signature Phone# Claim Date

CO-OP ADVERTISING CLAIM FORM

Downloadable Co-Op Claim Form can be accessed from: www.remington.com/artwork,www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork.

How to get paid: (Complete Program Guidelines are provided on the reverse of this claim form.)

general information:

advertising information:

steps for mailing:

For NewsPaPers• original full page tearsheet for each ad claimed.• original or notarized copy of media invoice showing size,

rate & cost of each ad.

For NewsPaPers• original completed copy of insert.• original or notarized copy of printer’s invoice.• original newspaper invoice(s) showing insertion charges.

For CataloGs aNd direCt mail• original completed copy of piece.• original or notarized copy of printer’s invoice.• Post office mailing receipt/proof of distribution.

For televisioN aNd radio• original station invoice detailing spots run and

cost information• Copy of script with aNa/raB (radio), aNa/tvB (tv),

or aNa/CaB (cable) certification

1. send the white copy of this form with all support documentation postmarked within 60 days of ad date to:

remington/marlin/H&r/NeF/dakota arms Co-op advertising Program c/o Co-optimum marketing support services, inc.5000 van Nuys Blvd., suite 400sherman oaks, Ca 91403

2. retain yellow copy of form for your records

3. Please refer any questions regarding this claim, or for other Co-op inquiries or policy questions, call: (800) 413-4443; fax (818) 461-6111.

wHite – suBmit witH Claim Yellow – Customer CoPY

For outdoor advertisiNG• Photo of actual billboard(s).• original sign agency invoice identifying cost of

outdoor sign(s).• institute of outdoor advertising (ioa) approved

affidavit or performance.

alterNative media• Prior-approval is required before advertising in

any alternative media.• Proof of advertising, as appropriate, is required.

all claims must be accompanied by a completed remington/marlin/H&r/NeF/dakota arms Claim Form. submit separate claim for each brand ad.

agency Commissions and Production Charges are not eligible for Co-op reimbursement.

Claim # _____________________________

This requesT for adverTising crediT is based upon qualified parTicipaTion in accordance wiTh The remingTon arms

company, inc. / marlin firearms company / h&r 1871, llc / nef / dakoTa arms company co-op adverTising programs. no

deducTions from invoices will be allowed.

The Remington, Marlin, H&R/NEF and Dakota Arms Marketing and Sales teams are

committed to providing you prompt and factual product information as well as tools

for your advertising needs. Developing the right promotional plan is critical to the success

of both your dealership and the brands. Remington, Marlin, H&R/NEF and Dakota Arms

Co-Op Programs include all the essential elements to promote the right products and use

the right media during the key selling seasons. We are excited to present you with the

enclosed Marketing Co-Op Kit because we believe it offers you the simplicity and flexibility

to effectively promote your business.

Co-Optimum Marketing Support Services, Inc. will continue to support in administering

Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Advertising Programs. Simply contact

Co-Optimum at 1-800-413-4443 with your questions.

Additionally, please take the time to visit our websites at www.remington.com,

www.marlinfirearms.com, www.hr1871.com and www.dakotaarms.com for detailed

product information. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork,

www.hr1871.com/artwork and www.dakotaarms.com/artwork for current downloadable

product images.

Another important tool for dealers is our Partner Section at www.remington.com/partner.

Here, you will find a lot of valuable information such as our Partner store, current and

upcoming promotions, marketing tools, updated industry news and much more. If you are

not registered, please take a moment to do so.

We all profit when your customers know where to come to buy Remington, Marlin, H&R/NEF

and Dakota Arms products. Your advertising and merchandising support will not only educate

your customers, but will continue to develop and ensure their loyalty. We want you to know

how much we appreciate the role you play within our industry. Thank you for your continued

support in promoting our brands and products. Wishing you a profitable and successful year!

GREETINGSTO ALL TRADE PARTNERS

Research shows that dealers who effectively advertise merchandise and promote Remington, Marlin, H&R/NEF and Dakota Arms products enjoy significantly higher sales and profitability than those who do not. The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs are designed to make it as easy as possible for dealers to capitalize on these opportunities. These programs include all the essential elements needed for your store to mount an effective Co-Op advertising campaign. Inside you will find each brand’s 2010 Co-Op Guidelines, 2010 Electronic Reference Guide DVD (where you can download our logos and product images), website links to download claim forms and pre-approved radio spots/print ads, along with contact information. To request pre-approved television spots, please call 336-548-8565. Visit www.remington.com/artwork, www.marlinfirearms.com/artwork, www.hr1871.com/artwork or www.dakotaarms.com/artwork for current downloadable images.

Ads or commercials featuring firearms will qualify for 50% reimbursement. Ads or commercials featuring ammunition or accessories will qualify for 100%. Ads featuring all three product categories will be reimbursed at 50% firearms, 100% ammunition and 100% accessories, which will be a full 100% reimbursement if the ad meets the printed Co-Op guidelines and procedures. All advertisements must include product images to qualify. Remington Licensee Products are not eligible for Co-Op advertising reimbursement.

Reimbursement for qualified advertising will continue to be handled by Co-Optimum Marketing Support Services, Inc. PLEASE NOTE: Our Co-Op program requires you to pay the vendor directly for each brand’s advertising. Once you have paid the vendor, Co-Optimum Marketing Support Services, Inc. reimburses you up to the amount of the accrued Co-Op dollars earned. Do not deduct advertising from merchandise invoices. Such deductions are illegal and may also disqualify you from future participation in Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs. Remember to contact Co-Optimum Marketing Support Services, inc. any time you have questions at 1-800-413-4443.

PRODUCTACCRUALReimbURsemenT

Firearms2%50%

Ammunition (Including Components)2%100%

Accessories2%100%

The 2010 Remington, Marlin, H&R/NEF and Dakota Arms Co-Op Programs offer the following accrual rates:

VISIT OuR PARTNER SECTION FOR ALL yOuR MARkETING SuPPORT!

The Partner Section is your single source to access valuable information for all Remington, Marlin, H&R/NEF and Dakota Arms Trade Partners. The Partner Section is a tool available 24/7 where you can access our Partner Country Store, download current sales flyers, promotional advertisements, product videos and other exclusive offers. This site also provides the most recent product information – including pricing/sell sheets, catalog information, press releases, industry news and much, much more. Simply visit www.remington.com/partner and register today.

Online Country Store: When visiting our Online Country Store, you can order POP (Point-of-Purchase) products and literature. Your shopping experience is very similar to other online stores; the only difference is the checkout process. Once you have ordered your items and proceed to checkout, you will have the option to use your earned Co-Op dollars or a credit card. If you are using your Co-Op dollars, please be aware that your current Co-Op balance is shown in the upper left-hand corner of the Online Country Store homepage.

We hope you enjoy our Online Partner Section. Visit often to see all the latest offerings.

VISIT www.REMINGTON.COM/PARTNER

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