© comScore, Inc. Proprietary and Confidential. 1 · © comScore, Inc. Proprietary and Confidential. 11 64,592 34,411 11,029 11,461 Total Internet Internet Explorer Firefox Chrome-10,000

1© comScore, Inc. Proprietary and Confidential.


comScore 2010 Canada Digital Year in Review

The comScore 2010 Canada Digital Year in Review offers a macro view of the overarching trends in digital

media usage in Canada, and considers their implications for navigating the uncertainties of the year ahead.

The report analyzes trends including overall Internet usage, high-growth categories, online display advertising,

online video, search and mobile.


Digital in Canada: A Year in Review

! How are Canadians consuming digital media, and how does this compare to other countries?

! Which trends dominated the digital landscape in 2010?

! How does media consumption differ across age and gender segments?

! What trends are we seeing in the social networking space, and what impact does that have on

email activity?

! How has digital advertising shifted in the last year, and how has social media played a part?

! "#$%#&%'()*()&%+)*,'-$*.&+-*&.*-/$(,&01&)#*&2'.)&/$3*'.4&"#'5.&6+)%#$(,&'(7$(*&/$3*'&$(&8+(+3+4

! What is the current state of the search market?

! How will mobile media consumption in Canada stack up against other markets?

2010 can be characterized as a year of recovery and strategic advancement. Marketers, advertisers, publishers and companies alike, shifted from skepticism to restored confidence and curiosity. As more time and budget dollars were invested back into the online space, companies and brands found new ways to integrate their %'()*()&+%-'..&/+-9$(,&17+):'-2.;&&<(&3'$(,&.'=&$3*()$:9$(,&+(3&0(3*-.)+(3$(,&>6#'5&)#*$-&'(7$(*&/$.$)'-&6+.=&became paramount. The digital landscape also experienced a power shift in 2010, with consumers beginning to guide online trends.

The purpose of the comScore 2010 Canada Digital Year in Review is to identify these trends as they relate to categorical, video, search and mobile users. In order for brands to continue to market across diverse platforms, it is pertinent that prevailing trends are understood, providing brands, and companies alike, a competitive advantage. By understanding past trends and correlating them to the current, the online landscape becomes a tool that can be used to effectively make the online presence of brands successful and inventive.

Key questions to be addressed in this report include:


Table of Contents

Country-to-Country Comparison 5

Quick Glance at Canadians Online in 2010 7

Share of Browsers Online 10

Categorical Comparison 12

Social Networking 17

Email Landscape 22

Advertising Effectiveness 26

Video 30

Search 34

Mobile Coming Soon to Canada in 2011 36

!"#$$%"!&'()"*$"+,--. 40


Country-to-Country Comparison


Total Unique Visitors (000)

Average Hours/Visitor Average Pages/Visitor Average Visits/Visitor

Location Q4 2010 Q4 2009 Q4 2010 Q4 2009 Q4 2010 Q4 2009 Q4 2010 Q4 2009

Worldwide 1,314,031 1,206,146 23.1 23.7 2,133 2,252 53.0 54.6

China 287,451 232,037 13.5 15.6 1,238 1,599 38.6 57.7

U.S. 181,239 172,194 35.3 33.3 2,953 2,822 80.9 70.8

Japan 72,913 69,826 18.4 20.0 1,928 2,108 43.8 47.3

Germany 49,257 45,216 24.1 22.0 2,858 2,654 60.0 58.7

Russia 45,692 36,589 21.8 16.5 2,704 2,399 52.9 44.5

France 41,827 39,137 26.6 28.1 2,752 2,934 68.7 70.3

India 41,170 36,535 11.9 12.1 1,089 1,183 30.6 27.1

Brazil 39,335 32,849 25.8 27.0 2,089 2,672 56.5 58.8

UK 38,581 37,674 32.3 31.3 2,883 2,735 69.4 60.3

South Korea 30,155 29,424 27.7 35.6 4,093 4,986 50.1 72.5

Canada 22,945 23,138 43.5 42.2 3,349 3,793 95.2 88.8

Online Landscape Worldwide in 2010

Source: comScore Inc., Media Metrix, World Metrix, All Locations, Persons: 15+, 3 MO. AVG Q4 2009 & Q4 2010.

#1

Canada maintained its position as the most engaged online audience, ranking highest among the top markets in

average hours and visits per visitor in Q4 2010.

#1#2


Quick Glance at Canadians Online in 2010


4,8956,750

8,708

4,2254,6906,760

8,767

4,747

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,000

Persons: 2-17 Persons: 18-34 Persons: 35-54 Persons: 55+

To

tal U

V (

00

0)

Q4 - 2009 Q4 - 2010

24,602

24,989

24,400

24,500

24,600

24,700

24,800

24,900

25,000

25,100

To

tal U

V (

00

0)

Online Presence Continues to Grow and Persons 55+ Grew the Most in Q4 2010

Growth of Online Users by AgeQ4 2009 vs. Q4 2010

-4% +12%

0%

+1%

Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, Dec 2009 ? Dec 2010.Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2009 & Q4 2010.

+2%

Total Internet


!"#"$"%&'(#)*#+',+-./0"12*3&4'5+#$+06'7+/*.#6'88'9#3.-+

% Composition Unique Visitors by Age Segments

9%

9%

9%

9%

5%

9%

10%

8%

9%

9%

5%

10%

0% 5% 10% 15% 20%

55+

45-54

35-44

25-34

18-24

2-17

Males Females

% Composition UV Regional Breakout

Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010

Ontario38%

Quebec24%

Praries18%

British Columbia

13%

Atlantic7%

24%

31%

20%

26%

0%5%

10%15%20%25%30%35%

Less than $40,000

$40,000 -$74,999

$75,000 -$99,999

$100,000 or more

% Composition Household Income Breakout


Share of Browsers Online


64,592

34,411

11,029 11,461

Total Internet

Internet Explorer

Firefox Chrome

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Internet Explorer Continues to Have the Largest Reach in Canada

@.&A$%-'.':)5.&<()*-(*)&BC17'-*-&%'()$(0*.&)'&3'2$(+)*&

browser reach at more than 93% of the online

population, other browsers are building reach too ?

especially with the introduction of new browsers like

D'',7*5.&8#-'2*&6#$%#&#+.&+&EFG&-*+%#&$(&8+(+3+;

While the Mozilla Firefox browser reaches a larger

1*-%*()+,*&':&)#*&'(7$(*&1'107+)$'(=&D'',7*5.&8#-'2*&

browser has a larger proportion of time spent,

accounting for more than 11.4 billion minutes.

24,98923,339

7,718 6,067

0

5,000

10,000

15,000

20,000

25,000

30,000

Total Internet

Internet Explorer

Firefox Chrome

Source: comScore Inc., CA, All Locations, Persons: 2+, December 2010

Top 3 Browsers in CanadaTotal Unique Visitors (000)

Top 3 Browsers in CanadaTotal Minutes (MM)


Categorical Comparison


0

5,000

10,000

15,000

20,000

25,000Q4 2009 Q4 2010

Top Gaining Site Categories by Total Unique Visitors

More Canadians were accessing Community and Entertainment sites in Q4 2010. Political News sites saw the

strongest growth, up 47 percent versus year ago.

Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2009 & Q4 2010.

+18% +25%

+16%+23%

+20% +26%

+29%+29%

+25%+27%

+23% +29% +30%

+37%+47%T

ota

l U

niq

ue

Vis

ito

rs (

00

0)

Top Gaining Site Categories


0 3,000 6,000 9,000 12,000 15,000

Health

Automotive

Technology

Retail - Computer Software

Entertainment News

Community - Home

Beauty/Fashion/Style

Community - Food

Coupons

Political News

Q4 2010 Q4 2009

0 3,000 6,000 9,000 12,000

Entertainment - Movies

Technology

Incentives

Automotive

Entertainment - Humor

Community - Home

Retail - Computer Software

Entertainment News

Coupons

Political News

Q4 2010 Q4 2009

More women were accessing Food, Beauty/Fashion/Style and Health sites in Q4 2010, while men were drawn

to Humor, Incentives and Movie sites.

Top Gaining Site Categories by Unique Visitors: Gender Breakout


FEMALESTotal Unique Visitors (000)

~ Ranked by % Change

MALESTotal Unique Visitors (000)

~ Ranked by % Change

+25%

+25%

+25%

+28%

+28%

+29%

+29%

+30%

+43%

+45%+51%

+33%

+33%

+32%

+30%

+28%

+25%

+25%

+24%

+24%


0102030405060708090

100

Q4 2009 Q4 2010

Canadian males spent the greatest amount of time on Directories sites,

averaging more than 94 minutes per month in Q4 2010. Online Trading and

Career Training/Education sites saw significantly more time spent by males

during the quarter.

Top Gaining Site Categories by Average Time Spent per Male Visitor


+117%+51%

+58%

+49%

+70% +76%+45%

+104%

+55%

+233%

Average Minutes Per Visitor


0

10

20

30

40

50

60

70Q4 2009 Q4 2010

Women spent double the amount of time on Photos and Directories sites when

compared to Q4 2009. Beauty/Fashion/Style and Religion/Spirituality sites also

saw an increase in time spent by female visitors.

Top Gaining Site Categories by Average Time Spent per Female Visitor


+123%+108%

+34%

+79%

+29%

+114%+36%

+101%+50%

+45%

Average Minutes Per Visitor


Social Networking


15,000

16,000

17,000

18,000

19,000

20,000

21,000

22,000

23,000

24,000

25,000

To

tal U

niq

ue

Vis

ito

rs (

00

0)

Social Networking Blogs

+13% +9%

Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, Dec 2009 ? Dec 2010.

Conversational Media Continues its Climb

Even though Social Networking had a strong reach in 2009, we continued to see growth in unique visitors in

2010. Likewise, UV growth was also seen on Blog sites as Canadians spent 58% more time and consumed 36%

more pages in Q4 2010 compared to that of Q4 2009.

YoY : ,+3';<=': ,+3';><


0 5,000 10,000 15,000 20,000 25,000

Typepad

DeviantArt.com

BlogHer

Squidoo.com

Myspace

HubPages.com

Gawker Media

LinkedIn.com

Twitter.com

Federated Media H

WordPress

Technorati Media

Windows Live Profile

Blogger

Facebook.com

Total Unique Visitors (000): Q4 2010 Q4 2009

Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.

Top Conversational Media Sites

% Change Total

Minutes

% Change Unique Visitors

+7%

-3%

-25%

+40%

-16%

+31%

+11%

+35%

N/A

+63%

-42%

+19%

+1%

-24%

-25%

-4%

+11

-34%

+161%

-1%

+138%

+26%

+79%

N/A

+107%

-76%

+26%

+34%

+8%

-2%

Most Conversational

Media sites saw an increase in unique visitors and time spent in Q4 2010 compared to last

year.

Top gainers included:Technorati Media (40%) Federated Media (31%)Twitter.com (11%)LinkedIn.com (35%)


17%

10%

19%

19%

17%

12%

6%

2-17

18-24

25-34

35-44

45-54

55-64

65+

Persons - Age% Change

Unique Visitors

% ChangeTotal Visits

2-17 -9% -18%

18-24 -1% -7%

25-34 14% 15%

35-44 12% 15%

45-54 15% 15%

55-64 36% 48%

65+ 34% 45%

Persons 55+ were the Strongest Drivers of Social Networking Growth

Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.

Social Networking continues to be consumed by many different demographics of the Canadian population. As

this category continues to grow, older age segments are increasingly more engaged in this content.

Persons Age: Q4 2010 Social Media Growth Q4 2009 vs. Q4 2010


As 2010 drew to a close, certain Social Networks

were more likely to attract specific age groups in

Canada.

The Social Networks listed here, indexed the highest

for each of these Canadian age segments.

Index 204

Index 220Index 250

Index 143

Index 164Index 186

Index 173Index 142

Index 128

Index 156

Index 147

Index 144

Index 157

Index 152Index 149

Index 213

Index 128

Persons: 2:17 Persons: 35:44

Persons: 18:24

Persons: 25:34

Persons: 35:44

Persons: 55+

Index 200

Social Networking Across the Canadian Population

Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2010.***Note: UV > 100,000***


Email Landscape


E-Mail Experiences Slight Decrease in Unique Visitors

E-mail sites have traditionally reached over 80% of all Canadians online. In Q4 2010, the E-mail subcategory

displayed a 79.5-percent reach, compared to 82 percent in Q4 2009. Average daily unique visitors saw a 28

percent decline since December 2009.

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Ave

rag

e D

ail

y V

isit

ors

(00

0)

Average Daily Visitors (000)

Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, Dec 2009 ? Dec 2010.

?.?'!2"#/+4',+3';<=': ,+3';><

-28%


0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Total Visits (000)

4,600

4,800

5,000

5,200

5,400

5,600

5,800

6,000

6,200

Total Minutes (MM) Total Pages Viewed (MM)

Q4 2009 Q4 2010

-11%

-15%

Engagement with E-mail Sites Also Sees Decline in 2010

The most noticeable impact was seen with engagement metrics. Total visits posted an 18-percent decline year

over year, while total minutes and pages declined 11 and 15 percent, respectively.


-18%


However, E-mail Experienced Growth Within Certain HH Income Segments

Total Unique Visitors (000) to E-mail Sites

Q4 2009 Q4 2010 % Change

Under $25K 2,476 2,199 -11%

$15,000 - $24,999 2,191 1,732 -21%

$25,000 - $39,999 2,863 2,256 -21%

$40,000 - $59,999 3,672 3,918 +7%

$60,000 - $74,999 2,519 2,555 +1%

$75,000 - $99,999 3,914 3,832 -2%

$100,000 or more 4,674 5,087 +9%

Taking a deeper look into the changes of the E-mail category, growth is evident within certain segments. High

income households of $100K+ actually grew in unique visitors to E-mail sites, as did household incomes of

$40K - $59K. Lower income households were drivers of declines within the E-mail category.



Advertising Effectiveness


Ad Dollars Continue to Flow Online in 2010

175,970

180,927

170,000

172,500

175,000

177,500

180,000

182,500

Q4 2009 Q4 2010

Total Display Ad Impressions (MM)

Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 2010 AVG.

Q1 201024%

Q2 201024%Q3 2010

25%

Q4 201027%

Percentage of 2010 Total Display Ad Impressions

The number of total display ad impressions has grown 3% in 2010, with

the majority of the ad impressions delivered in the final quarter of the

year. In 2010, the top two advertisers online were Procter & Gamble,

followed by GMAC/Ally. Together they accounted for nearly 17 billion

display ad impressions throughout the year.


@#$'A2+'B"0/+&A',+)*C+0+$'@$'!0+"A*C+'*&D

Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 2010

GMACCreative Impressions: 740,469,000

Ally (formerly GMAC, Inc.), an Internet

Bank operated atop the ResMor Trust

Company, delivered the second most

display ad impressions (behind Procter

& Gamble) in 2010, with the above

creative ranking first. Microsoft Sites was

the top Publisher, displaying this creative

with over one-third of all impressions that

ran from early February to the end of the

year.


A Shift: Where Advertising is Displayed Online

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

E-mail Business/Finance Photos Sports Social Networking

Total Display Ad Impressions (000) by Category

Q4 2009 Q4 2010

Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 2010 AVG.

While the number of total display ad impressions grew 3% in 2010, the Social Networking category has shown

the largest increase in ad impressions delivered, accounting for more than 58 billion impressions in Q4 2010.

This is the result of increased social media sites that have the ability to deliver ad impressions and shifting ad

impressions delivered on categories like: E-mail (-34%) and Business/Finance (-28%).

-5.1 billion

-1.0 billion

+11.1 billion

+2.2 billion

+15.6 billion


Video in Canada


Top Video Content Categories

Category Q4 2009 Q4 2010 % Change

Entertainment - Multimedia 9,818,795 6,642,727 -32%

Entertainment - Music 83,077 315,136 279%

General News 238,737 272,104 14%

Entertainment - TV 217,257 165,691 -24%

Social Networking 314,393 156,233 -50%

Sports 177,397 148,537 -16%

Retail 112,701 106,718 -5%

Games 162,045 93,651 -42%

Blogs 9,411 64,088 581%

Entertainment - Humor 72,452 49,859 -31%

Source: comScore Inc., Video Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010.***Note: Excluding Corporate Presence, Portals , Promotional Servers and XXX Adult***

Multimedia sites like YouTube accounted for the large majority of videos viewed online with more than 6.6 billion

in Q4 2010. Blogs and Music sites posted the strongest gains, while other types of Entertainment sites, News

and Sports sites made the top 10 list.

Videos Viewed (000)


Age: 2-1720%

Age: 18-2410%

Age: 25-3418%Age: 35-44

18%

Age: 45-5416%

Age: 55+18%

Persons ages 55+ represent 18 percent of the online video audience, but account for only 11 percent of videos viewed.

15%

20%

11%20%

12%

22%

% Composition Videos

% Composition Unique Viewers

Video reaches all age groups

online, with persons over the age

of 35 accounting for more than

half of all viewers in Q4 2010. This

matches the percent composition

of the total Internet audience,

where 52.8% of Unique Visitors

are over the age of 35.

While the younger audience

(under 35) comprises less of the

total viewing audience, they

account for 54% of all videos

viewed online.

Source: comScore Inc., Video Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010.


Online Video Consumption by Age Segments

13.0

20.219.6

15.1

8.3

203

254

208

124

0

50

100

150

200

250

300

0.0

5.0

10.0

15.0

20.0

25.0

Persons: 2-17 Persons: 18-24 Persons: 25-34 Persons: 35-54 Persons: 55+

Vid

eo

s p

er

Vie

we

r

Ho

urs

pe

r V

iew

er

Average Hours per Viewer Average Videos per Viewer

Persons 18-24 were spending the most time watching videos online; watching an average of 267 videos and

spending more than 20 hours per month in Q4 2010.

267

Source: comScore Inc., Video Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010.


Search in Canada


10,93810,846

10,298 10,298

10,863

10,000

10,200

10,400

10,600

10,800

11,000

Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010

Total Searches (MM)

The Search Market in Canada

Total searches by Canadians leveled-off in 2010, with little change from Q4 2009 to Q4 2010. The number of

active monthly searchers grew slightly, with a 2% increase over the same period. Given that consumer growth

alone is no longer driving the market, gaining share and optimizing rankings becomes more important than ever

for search engines and marketers, respectively.

Source: comScore, Inc., qSearch, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 ? Q4 2010.

Q4 2010

Searches (MM) 10,863

Unique Searchers (000) 25,969

Searches per Searcher 418.4


Mobile Coming Soon to Canada in 2011


Age Demographics for Mobile Subscribers

Source: comScore, Inc., MobiLens, JA, US, UK, SP, IT, GE, FR, Persons 13+, 3 MO. AVG Q4 2010.

36%

12%

20%21% 21%

8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

13-17 18-24 25-34 35-44 45-54 55+

% C

om

po

sit

ion

Japan United States United Kingdom Spain Italy Germany France

Mobile Subscribers for Reportable CountriesQ4 2010

France Leadsthe Age Group: 13-17

United States Leadsthe Age Group: 18-24

Spain Leadsthe Age Group: 25-44

Germany Leadsthe Age Group: 45-54

Japan Leadsthe Age Group: 55+


0%

20%

40%

60%

80%

100%

Smartphone Feature Phone

% C

om

po

sit

ion

Japan United States United Kingdom Spain Italy Germany France

Smartphone Penetration by Market

Source: comScore, Inc., MobiLens, JA, US, UK, SP, IT, GE, FR,, Persons 13+, 3 MO. AVG Q4 2009.Source: comScore, Inc., MobiLens, US, UK, SP, IT, GE, FR,, Persons 13+, 3 MO. AVG Q4 2010.

% Change Mobile Platforms for Reportable CountriesQ4 2009 vs. Q4 2010

Smartphone: +60%

Feature Phone: -12%

Smartphone: +63%

Feature Phone: -17%

Smartphone: +38%

Feature Phone: -14%

Smartphone: +12%

Feature Phone: -6%

Smartphone: +59%

Feature Phone: -11%

Smartphone: +81%

Feature Phone: -14%

Mobile Platforms for Reportable CountriesQ4 2010

Feature PhoneLeader

SmartphoneLeader


Platform Share of Smartphone Subscribers

12%5% 9% 10% 13% 10%

30%

66% 68%48%

31%

17%

7% 5%

5%

8%55%

28%

10% 13%

21%

31%

32%19%

7% 4%12%

20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

JA UK SP IT GE FR

To

tal S

ub

sc

rib

ers

(00

0s

)

Source: comScore, Inc., MobiLens, JA, US, UK, SP, IT, GE, FR, Persons 13+, 3 MO. AVG Q4 2010.

32% 29% 25% 8% 4%3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

US

Total Subscribers (000s)

RIM Google Apple Microsoft Palm Symbian


A Look Ahead to 2011


The following are some of the key digital media trends that businesses should consider as part of their broader

strategies if they want to position themselves for success in this arena in 2011:

1) Mobile is helping to carve out the next frontier of marketing. With the development of savvy mobile

technologies, consumers are updating their device more frequently and will access online content

habitually in 2011. The mobile platform is an extension to the laptop and PC platform. They are not

one and of the same. Mobiles and tablets are transportable, unlike any device to date, and the

capabilities are endless. Users will be able to scan barcodes in-store as an augmented way to interact

with a brand; conceivably pay for their purchase via their phone and continue to click through

advertisements while on the go. Advertisers have the opportunity to steer the path of the mobile

frontier and engage the game changers.

2) Video permeated the online space in 2010 and will continue to do so in 2011. Not only are users

streaming their favorite TV series and movies online, but advertisers and social networking sites are

reaching their audience through videos as well.

Key Insights into 2011


3) As predicted, the digital display advertising market grew in 2010 through ad targeting techniques

and with the development of niche audience ad networks. For 2011, the focus will be calculating pre

and post ad effectiveness of their online campaign. Measurement, good creative and using the right

measures is instrumental in this area.

4) Engagement in the Social Networking category grew again this quarter when compared to last. The

focus for 2011 will be to continue to incorporate social networking capabilities into sites and

2+-I*)$(,&17+(.;&J#*&$()-'30%)$'(&':&)''7.&7$I*&K+%*L''I5.&MN$I*O&L0))'(&+(3&)#*&+L$7$)9&)'&3$-*%)79&

post comments and synergize with multiple social networking engines, will only increase customer

interaction, and the power of social media.

Each of these facets of online marketing will impact the development and evolution of the online digital

landscape. Opportunities are infinite. The key will be to understand and recognize what works best for your

brand and actively measuring the return on investment.

Key Insights into 2011 [cont]


comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred

source of digital business analytics. comScore helps its clients better understand, leverage and profit from

the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software

solutions for the measurement of online ads and audiences, media planning, website analytics,

advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce,

and a broad variety of emerging forms of digital consumer behavior. comScore services, which now

include the product suites of recent acquisitions Nedstat, Nexius XPlore, ARSGroup and Certifica, are

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