Media DiversityDaShayla Robinson

What is Media?

Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. –businessdictionary.com

Types› Print

Newspaper Magazine

› Radio› Television› Internet

Print

Newspaper› Late 1800s: rise of media pioneers in print

industry› Competition peaked the public’s interest and

popularity of print media Magazines

› 1741: first magazine in America› By 1850 magazines were established as a

mass medium FCC: little regulation over print media

› Libel

Radio

1885 Heinrich Hertz- proved electricity can be transmitted in electromagnetic waves.› Introduced the idea that radio waves could be used

for personal, mobile communication 1910- Regulation of radio

› Congress pass legislation over wireless communication theory

Radio Act of 1927- Beginning of radio regulation› Asserted public interest and public ownership› Broadcasters- fewer First Amendment rights than

newspapers

Television

1928: introduced in the U.S.› FRC issues first television license

Development struggles› WWII› Struggle over wavelength allocations with new

FM radio› Battle over government regulation

FCC’s ruling that NBC had to sell on of its radio stations was upheld by the Supreme Court

1947: Beginning of commercial television

Integration of Media

Internet› 1994: Yahoo! introduced internet radio

broadcasting and internet television broadcasting

Changes in Media Coverage

Events that changed news coverage› 1963: assassination of JFK

Television › 1987: FCC repeals the Fairness Doctrine

Radio broadcasters were able to express one political view without rebuttal

› 2007: Virginia Tech Shooting Social media

Media Usage Today

All channels are used for all purposes