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ICT in Business

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Learning objectives

This presentation will cover:

different types of ICT businesses use

how ICT can help a business perform more efficiently.

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Uses of ICT in business

ICT (Information and Communication Technology) can make organizations more efficient by saving money and improving quality. ICT is used for:

internal communications

data sharing

security systems

external communications

online support for customers

electronic transactions

production.

Try to think of some specific examples of how ICT helps functional areas work efficiently.

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Case study: Tesco

Tesco uses this technology to store data from all purchases. The functional areas access the information anduse it to perform their tasks and assess whetheror not they are meeting their objectives.

How could Tesco’s other functional areas use the data from EPOS to perform their tasks?

Marketing, for example, build up customer profiles. This helps them target the right market segments. Tesco’s loyalty card, ‘Clubcard’, has enabled it to construct the UK’s largest database.

Most shops use sophisticated till systems that require a bar code to be scanned. EPOS (Electronic Point Of Sale) then links bar code scanners to a computerized database which monitors all sales and produces detailed reports.

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Internet sales

How could a business selling over the Internet make sure that its sales transactions are secure?

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Business benefits