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« Board sports » cluster
A world market, thriving from 3 regions
Territory and Industry
• Headquarters of the first 7 companies in the world
• The highest concentration of shapers
• Representation of all the leaders in terms of publishing, communication and events dedicated to board sports activities
• 3 high standard professional organisations
• A regional and national support policy to structure the sector
• A world class reference for board sports economy and surf tourism
• Nb 1 in Europe : € 1 Md, 400 companies, 3 000 jobs
Research and development
Transfer- TrainingINDUSTRY
RESEARCH TRAINING
Board sports cluster
• booming research, high potential in the private sector
• creative transfer centres : design, materials, process
• traditional training and specialised training: sport engineering, additional training in industrial design, textile design, audiovisual and international business
Challenges
• to conquer new markets in Europe and Asia
• to be different in terms of technology, technicity of the products and graphics
• to develop environmental values and lifestyles
• to communicate on new dedicated media
• to structure the sector with facilities, research-development centres and training
Objectives
• Leading position in Europe in terms of brand strategy
• World class cluster in terms of creation and innovation
• Leading position in Europe in terms of volume of activities and SME establishment
Strategy and co-operation projects
Textiles Accessories GraphicsShape
Ecological process
EnvironmentTechnical innovation
Get the technical product to be a
shop-window for the standard range
* ex : clothes as communication media
Authenticity and respect for
nature
* ex : high- performing
ecological board
Creation Events Communication
Impulse creation and communication
*ex. : board sports TV
Brand policy
Projects of structuration
Developing equipment for international visibility
Dedicated business parks Quiksilver Campus Surf City Skate Park, Flow Park …
Economics
International meeting of board sports designTraining
Platform of numerical designResearch/Transfer
Infrastructures