Strategy TutorialBusiness Vision

Appreciate the importance of vision Identify the distinctive purpose of vision achieves How sharing vision can develop a ‘picture of a new

world’ Establish how vision works How a well communicated vision can inspire

stakeholders Application via case study

Business VisionSession outlines

?What is meant by vision

Here’s a question...

A vision is picture of the ‘WHOLE NEW WORLD’ A Business Leader

wishes to create

Vision is a Very Powerful Leadership Tool

DirectionPersonal

GoalsBusiness

GoalsWarmth

RelationsMoral

Guidelines

StrategyGuideline

s

Leadership

Motivation

Vision

How Vision Works

?How do you create a vision

Shaping Vision

Vision

Developing and Shaping

Sharing and Communicating

VisionPicture of a New World

How will value be created?

Who will be involved?

Why will they be better off?

Knowledge& Information

Shaping vision

?How can a vision statement attract stakeholders to a

new venture

Communicating and Sharing VisionWhat benefits will people gain?

How will their social, economic & self development needs be better in the new world?

Will they want the moral & social responsibilities entailed in the vision and what it offers?

What are the risks involved – if any?

How credible is the new world to them?

How will they view the journey to the new world?

• ‘I have a dream…’• Talking specific goals• Talking strategy• Story-telling• Why things can be better• What’s in it for you

Communicating and Sharing Vision

Communicating Vision• Nature of the vision• The leader’s leadership style

• The stakeholder audience

• Stakeholders needs and motivations

• Stakeholders’ relationship to the business

• The commitments desired from them

• The time, place and medium

“ A vision is a picture of a new and better world that the business leader wishes to create.”Philip Wickham“Visionary leadership demands

communication of the vision In a way which draws stakeholders towards the venture and motivates them to work for its success”

Philip Wickham

Some Last Thoughts

Business VisionTutorial Case Study

All for Italy!

See the full case; Breaking with Tradition in Italian Business

What was Claudio Sposito's visionfor Clessidra?

To what extent do you think it communicated a new world?

Who were the stakeholders? How did he communicate his vision? How do you think his vision gave

direction to the company’s strategy? Are you able to improve your business

vision?

Finance for Italian Business