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Airbus 380 vs. Boeing 787
Background
Target Market
Orders to Date
Questions
S
Airbus 380 Boeing 787
Size !!!
The B 787
The A 380 Cargo
The A 380 Passenger
Size !!!
Weight
= 165
Height
= 5
Wing span
Basic Statistics
Feature AirBus 380 B 787
Passengers 853 290
Range 8,000 NM 8,000 NM
Speed 680 mph 680 mph
Wingspan 261 197
Height 80 ft. 56 ft.
Cost $320 M $150 M
Fuel Economy 11 tons/hr 5 tons/hr
Marketing Strategies
Comfort, Hub & Spoke service (A 380) vs. Direct Flight (B 787)
Fuel economy through size (A 380) vs. Design (B 787)
Airport modifications OK (A 380) vs. compatible with existing airports
Longer boarding/deplaning time offset by increase flight comfort (A 380)
Luxury
Luxury
Luxury
Market Research
“Demographic trends are changing…..Urbanization in Asia, coupled with the rise of a new middle class, a strong demand for air travel between the world’s growing mega-cities, and the airports at these cities are getting increasingly congested….”
- Philip Lawrence, Aerospace Research Centre
Market Research
“… a tremendously expensive way to address a small and shrinking market. Given the excessive weight, it can be operated profitably on only a small number of routes…”
Richard Aboulafia of the consulting Teal Group
Distribution Paradigm
Hub and Spoke
Point to Point
How have things fared?
A-380, ~ 257 firm orders
Emirates Singapore Airlines Qantas Lufthansa Air France Korean Air
B-787, ~ 859 firm orders
Air India All Nippon UAL Air Canada JAL Qantas
Questions?
