Types of Advertising Agencies

Check out this link for a definition:http://www.businessdictionary.com/definition/advertising-agency.html

In House Agency Advertising department in a company The main business is not advertising. (part of

business) Disadvantages

Lack of objectivity

Won’t try to improve the advertising by arguing for better options

Lacks the depth and variety of experience that an agency can maintain…

Advantages familiarity with

products, industry, and business practices

Better control and coordination of the ad process

Doesn’t have to pay an advertising agency for its services

Full-Service Agencies

Account management Marketing planning and

management Creative design Production Media-planning Media-buying services

Creative Boutique

Specializes in creative concepts› Jugular of NY › Five 2 Four in Georgia

Writing creative text Providing artistic services Normally hired by another agency

Creative Boutique

Specializes in creative concepts› Jugular of NY › Five 2 Four in Georgia

Writing creative text Providing artistic services Normally hired by another agency

Media-Buying Services

Specializes in buying a vast array of media to choose from, including traditional media, like radio, TV, magazines, newspapers, and out of home, and new media, which includes cable TV, Satellite radio, and the Internet. a media buyer evaluates media reach, station formats and pricing rates, plus demographics and psychographics relating to the advertiser's marketing objectives.

Roles/Jobs of individuals in the

Advertising industry

Account Services

Identify benefits of clients productsThe possible consumers to target with

advertisingBest positioning against competing

products

Marketing Services

Sales promotion, research , event scholarship, direct marketing and public relations

Event marketing specialist identify if an how the business should support different events.

Researchers study areas such as advertising results and target audiences.

Creative Services Develop advertising message

Creative director(ensures art and text come together to create the desired results)

art director(ensures quality of graphics) illustrator(draws and create graphics) - and copywriters(write the text)

Media Services

Media planners, media buyers and media researchers help the client choose the most effective media options within the client’s budget› Media planners, media buyers, media

researchers

Administration Services

Traffic management ensure that creative services and media services coordinate so that ads are ready for the media placement deadlines.

Production Services

Bring the images and words to life for the radio and television commercials

Crew includes producers and their assistants.

Interactive Agencies

Help create advertising for interactive media such as the Internet, CD-ROMs, and interactive television.Often purchased by other agencies