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Leboncoin.fr
Number 1 in French online classifiedsOlivier Aizac, CEO Leboncoin.fr
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2. Deactivate by clicking off the
Leboncoin.fr : what is this ?
2
To get back,
What is Leboncoin.fr?
A free generalistclassifieds website
Blocket.se French littlesister launched in April 2006
The #1 online player
3
39,5 % reach in French
internet population
More than 18 million ads
online
6 billion page views per
month
#1 position in Cars, Real
Estate and Goods
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Leboncoin.fr is the biggest market place in France
4
Page Views per Month, Google Ad Planner
0
1 000 000 000
2 000 000 000
3 000 000 000
4 000 000 000
5 000 000 000
6 000 000 000
7 000 000 000
feb.0
9
mar.
09
apr.
09
mai.09
jun.0
9
jul.09
aug.0
9
sep.0
9
okt.09
nov.0
9
des.0
9
jan.1
0
feb.1
0
mar.
10
apr.
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mai.10
jun.1
0
jul.10
aug.1
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sep.1
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okt.10
nov.1
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des.1
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jan.1
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feb.1
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mar.
11
apr.
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mai.11
jun.1
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jul.11
aug.1
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sep.1
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okt.11
nov.1
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des.1
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jan.1
2
Leboncoin.fr eBay.fr
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Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
The clear #1 player in cars
812 981
271 768
102 217 98 155 97 993 93 003 89 163 87 658 66 900 57 823 38 887 25 170
-
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
900 000 L
eb
on
co
in*
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ay P
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tom
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ile
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5
Number of cars in the database – Autobiz, Dec 2011
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73 000
368 000
1 188 000
1 979 000
2 756 000
3 469 000
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
12/2006 12/2007 12/2008 12/2009 12/2010 12/2011
CAGR
116%
6
Steady growth over 6 years
+404% +39%+67%+223% +26%
UIP / day – monthly average
To get back,
Turn off ’CLASSIFICED’ via
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39 000 000 000
10 000 000 000
6 400 000 000
6 400 000 000
3 600 000 000
1 700 000 000
1 300 000 000
1 300 000 000
1 200 000 000
1 100 000 000
facebook.com
orange.fr
live.com
leboncoin.fr
youtube.com
sfr.fr
msn.com
yahoo.com
free.fr
pole-emploi.fr
7
Leboncoin.fr is in the top 5 websites in FranceGoogle DoubleClick Adplanner – January 2012
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One of Schibsted’s most important growth drivers
47 %
61 %
70 %
0 %
20 %
40 %
60 %
80 %
100 %
0
20
40
60
80
100
2009 2010 2011
Revenue EBITDA margin
76% revenue
growth Y/Y in
2011 Mill
ion E
UR
8
Most recognised brand for online classifieds in France
Top of Mind Unaided Aided
40,0 %
21,4 %
1,6 %
2,2 %
0,4 %
0,2 %
5,4 %
Leboncoin.fr
Ebay
Priceminister
Paruvendu
Topannonces
Vivastreet
Annoncesjaunes
Logicimmo
Olx
Segloger
59,2 %
45,0 %
8,4 %
7,0 %
3,6 %
4,4 %
0,0 %
0,2 %
85,8 %
83,4 %
64,0 %
78,2 %
51,2 %
29,2 %
29,6 %
25,2 %
32,8 %
9
High media awareness : More than 2000 press clippings in 2011
10
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11
The 2nd most searched word on google.fr
How did we gethere?
To get back,
A true child of the Schibsted roll out strategy
Launched in April 2006
French little sister of
Blocket.se
50/50 Joint Venture
Between Schibsted and Spir
Communication
Schibsted acquired Spir’s
shares in November 2010
Valuing the company at EUR
400 million (100% basis)
13
To get back,
Why do 14 million French spendtheir spare time on leboncoin?
12 years of experience
A millennium in Internet
history
Easy
Immediate result in a single
click
Proximity
Search is done by region on
a map, everybody knows
where he lives
Simple
Placing an ad only takes a
few minutes. No subscription,
few criteria, no payment
Quality
Ads are checked and
validated before going live.
No duplicate ads, no Nigerian
letters, no forbidden content.
Visibility
Navigation is more window
shopping than search
14
To get back,
A long-term business model
A real focus on user experience
Online classifieds is a
competitive market
Agile and pragmatic business
models
Adapt to the competition and
environment
Technical competence and
autonomy
The site is constantly tuned to
market needs
Entrepreneurial spirit
To get back,
From a start-up to full-service company
Focus on product teams
over the first years
Build up local sales
team and F&A
In-source national sales
team and strengthen all
departments41heads
12/2010
12/2011
88
12/2012
145
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Focus on diversifying revenues
Local advertising
Insertion fees
National advertising
B2B services
B2C services
Partnerships
Business is growing through many revenues lines
To get back,
Mobile – a fast rolling train
iPhone app launched in
December 2011
Already 1,3 million
downloads
Developments on Android
is next step
Clear direction to improve
user experience and
simplicity of use
Clear target:
Get same position on
mobile as on the web