ISSN - 2250 - 1991Volume : 1 Issue : 5 May 2012` 200

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INDEXSr. No. Title Author Subject Page No.

1 Convergence of India Gaap with International GAAP / IFRS

Prof. Kalola Rimaben A. Accountancy 1-3

2 Global Scenario of Business Ethics With Corporate Governance

Prof. Dr.Kishor V. Bhesaniya

Accountancy 4-6

3 VAT & ACCOUNTING Miss. Mira J. Bhanderi Accountancy 7-8

4 Carbon Trading: An Emerging Business Dr. Basanta Khamrui, Dilip Kumar Karak

Commerce 9-11

5 Developments in Indian Non Life Insurance Industry Ms.Kiran Sood, Ms.Supriya Tandon

Commerce 12-14

6 Parameters And Costs Influencing Transportation Decisions In Small Manufacturing Firms

Vipul Chalotra,Prof Neetu Andotra

Commerce 15-17

7 Foreign Trade Policy of India (2009-14) Dr. M. K. MARU Commerce 18-20

8 “A Comparative Analysis on Profitability of Selected Petroleum Industries”

Dr. Ramesh A. Dangar Commerce 21-23

9 An Empirical study on Consumer Awareness on Internet Banking in Gujarat

Dr. Vinod K. Ramani Commerce 24-26

10 Study of Factors Affecting HNIs’ Preferences for their Banks in South Mumbai Area

Shri. Arvind A. Dhond Commerce 27-31

11 Promotion mix straregy of jammu and kashmir co-operatives supply and marketing federation limited in jammu district of J&K state

Tarsem Lal Commerce 32-35

12 Intelligent Brain Tumor Tissue Segmentation from Magnetic Resonance Image using forward and backward anisotropic diffusion

S.Nithya Roopa,P. Vasanthi Kumari

Computer Science

36-38

13 Share of Women in Total Family Income – A Two Group Discriminant Analysis

Dr.A.Shyamala Economics 39-41

14 Socio-Economic Evaluation of Shg’s in Bidar District of Karnataka

Dr.Sangappa V. Mamanshetty

Economics 42-44

15 The Development of Chemical and Petrochemicals Industry in Gujarat

Dr.D.G.Ganvit Economics 45-46

16 How Can Primary Teachers Help To Assist The Development Of Positive Self-Esteem In Students Through Their Ordinary Teaching Practice?

Jigar L. Dave Education 47-48

17 Primary Mission Of Colleges Jigar L. Dave Education 49

18 Effectiveness of Readers Theatre on English Reading Comprehension

Ramesh B. Sakhiya Education 50-51

19 The Role of a Computerized Package on EFL Students' Writing Skills

Abdallah Ahmad, Baniabdelrahman, Abdulaziz A. Abanomey

Education 52-57

20 The Use of Team Teaching and its Effect on Saudi EFL Students' English Proficiency

Abdallah Ahmad, Baniabdelrahman, Abdulaziz A. Abanomey

Education 58-63

21 Study and Development of Road Traffic Noise Model Bhavna K. SutharV. R. Gor, A. K. Patel

Engineering 64-66

22 Weather Forecast Using Artificial Neural Network Laxmikant Raskar, Rohit Waghchaure, Md. Danish Raza,Mayuresh Lande

Engineering 67-68

23 Pavement Subgrade Stabilisation with Rice Husk Ash Patil N. L.,Dr. Sanjay Sharma,Dr. Hemant Sood

Engineering 69-71

24 Study of Precipitation and Stream Flow Data- A Case Study of Kim Basin

Prashant A. Ramani Engineering 72-76

25 “Estimation of Revised Capacity for Deo Reservoir of Gujarat, India”

Hiral Shah,N. N. Borad, R. K. Jain

Engineering 77-79

26 Nanotechnology in Cellular Lightweight Concrete Mr. Nakul Shah, Prof. Jayeshkumar Pitroda

Engineering 80-82

27 Plate Load (Model) Test for Bearing Capacity of Layered Deposite

Patel Ankit D., B.R. Dalwadi

Engineering 83-85

28 Effect of Service Bridge on natural frequency of structurally coupled multistory building

Upadhyay Nishith H., Prof. A.N. Desai

Engineering 86-88

29 “Controling the Soil & Land Pollution in Sabarkantha District by Using an App Lication of Remote Sensing and Geographical Information System”

Gaurang J Patel,R.B Khasiya

Engineering 89-91

30 Control The Soil Erosion & Land Pollution By Flood Reduction in The Tapi River,Surat District, Gujarat, India.

Harshad M.Rajgor,K B Khasiya

Engineering 92-95

31 Methodology for managing irrigation canal system with optimum irrigation scheduling for Meshwo irrigation Scheme

Jitendrasinh D. Raol, Roshani A.Patel,Prof S.A.Trivedi

Engineering 96-98

32 Analyis of regional water supply scheme in rural areas (Case Study: Kutch)

Niketa Patel Engineering 99-103

33 Security For Near Field Communication in Cell Phone Biren M Patel, Vijay B Ghadhvi,Mr Ashish Kumar

Engineering 104-106

34 Heterogeneous Traffic Flow Simulation at Urban Roundabout using ‘VISSIM’

Dipti S. Thanki, Asst. Prof. Ashutosh K. Patel

Engineering 107-109

35 Planning of Facilities for Pedestrian Movement in Urban Area: A Case Study of Vadaj Circle, Ahmedabad

Hitesh A. Patel,Pinak. S. Ramanuj

Engineering 110-113

36 Planning for Non-Motorized Transportation Jignesh C.Prajapati, Prof. N.G.Raval

Engineering 114-116

37 Intersection Design for Pedestrians and Cyclist Jignesh C.Prajapati, Prof. N.G.Raval

Engineering 117-120

38 Theoretical Consideration for optimum irrigation scheduling for irrigation Scheme

Jitendrasinh D. Raol, Prof S.A.Trivedi

Engineering 121-124

39 Overall Equipment Effectiveness Measurement and Review of Total Productive Maintenance

Kadiya Pinjal, Navinchandra

Engineering 125-128

40 To Study the Effect Of Stiffness on the Expansion Joint of a Building Subjected to Earthquake Forces

M.D.SHAH, P. G. Patel Engineering 129-132

41 Side Friction and Side Friction Factor (FARIC) In Ahmedabad Road Link

Parmar Dushyant J, Asst. Prof. Ashutosh K. Patel

Engineering 133-134

42 Fiber Reinforced Selfcompacting Concrete Patel Nikunj R,Elizabeth George

Engineering 135-137

43 Modal Analysis of Helical Gear Purusharth J. Patel,D.A. Patel

Engineering 138-140

44 Impact Strength of Ternary Blended Steel fiber Reinforced concrete

Samir M. Gami., D.A.Sinha

Engineering 141-143

45 Identify issues of traffic movement at landside area & remedial measures

Samir P. Mulani,Prof- Naurdin Hajiani

Engineering 144-147

46 Identification of Truck Transportation Issues at a Junction: a case study of Sarkhej Area

Himanshu. B. Shrimali, Prof- Naurdin Hajiani

Engineering 148-152

47 Assessment of Vehicular Carbon Footprint and its Reduction Measures

Chintan Patel,Prof. H.K.Dave

Engineering 153-155

48 Study of Solar Air Heaters with Different Operating Configurations

Ajaypalsinh Gangasinh Barad

Engineering 156-158

49 Traffic Flow Characteristics on Roads of Small Urban Centre

Axay S. Shah,Dr. L.B.Zala

Engineering 159-162

50 Failure in tensile testing on single lap multi-fastener joint with bolted connection

Jagdish N.Prajapati, Dr.Rajula.k.Gujjar, Prof.M.M.Pomal

Engineering 163-167

51 Study Of Infiltration Capacity At Anjar, Kutch Ravi C Ahir, Sagar D Patel

Engineering 168-169

52 Comparison of Temperature-Base Methods For Calculating Reference Evapotranspiration With Standard Penman-Monteith Method

M.R.Popat, S.N.Chavda, B.H.Pandit

Engineering 170-172

53 Electronic customer relationship management: benefits and trend

Tanuja Nair Engineering 173-174

54 VIRTUAL CLASS ROOM USING MOBILE AD-HOC NETWORK

Gaurav Katariya, Yogesh Parkhe, Devendra Patil,Pawan Pawar

Engineering 175-176

55 PARKING EVALUATION: A CASE STUDY OF AMUL DAIRY ROAD ANAND

Jaydipsinh P. Chudasama, Dr. L.B.Zala

Engineering 177-180

56 ENERGY ANALYSIS OF SOLAR AIR HEATER BY USING DIFFERENT TYPES OF ABSORBER PLATES

Vivek B. Patel,Dr. L.B.Zala

Engineering 181-183

57 Effect of Aspect Ratio W/L ,Body Bias ,and supply Voltage (vDD) for NMOS & PMOS transistor.

Rubina Siddiqui, Angeeta Hirwe, Rahul Parulkar

Engineering 184-186

58 Spider diversity of Wan Wild life Sanctuary, Vidharbha , India.

Taktode N.M. Environment 187-188

59 The Initial Human Behavioural Response to Rapid On set Natural Disaster: Earthquake

S.S. Patil, K.L. Karkare, I.B. Ghorade

Environmental Science

189-190

60 Spatio-temporal Distribution of Surface Water for Irrigation in Satara District of Maharashtra: An Analytical Study

Pawar D. H., Jadhav K.R.

Geography 191-193

61 Nagarcha wadh v kushi bhumi upyog badal nanded-vaghan ek abhyas pahani

Prof. Mane Deshmukh R. S., Dr. S. B Rathod

Geography 194-196

62 Socio-Economic and Nutritional Status of Children with Mental Retardation

Dr. S. S. Vijayanchali Home Science 197-199

63 Motivating Employees under Adverse Conditions Dr Alpesh B Joshi Human Resource

200-202

64 “Strategic Human Resource Management” Dr. M. Venkatasubba Reddy, B. Swetha,S. Jaya Krishna

Human Resource Management

203-204

65 Identifying Crosscutting Concerns for Software Requirement Engineering

Velayutham Pavanasam, Chandrasekaran Subramaniam

Information Technology

205-207

66 Gate pass Automation with Image,Barcode reading and Biometrics

Sumant C. Murke,Tejas N. Athavale, Sangram A. Nalawade

Information Technology

208-210

67 Plight of Rape Victims With Special Reference to India Dr. Monica Narang, Richa Sabharwal

Law 211-212

68 Libraries: An Essential Tool for the Advancement of Knowledge Resources & Research in Recent Era

Dr. Umesh Patel Library Science 213-215

69 An Analytic Study of BA/BSc/BCA/BCom Part I General English Syllabus Prescribed by the University of Jammu

Dr. Wajahat Hussain Literature 216-217

70 A Study on Quality of Work Life Dr.N.Thenpandian Management 218-219

71 Best HR Practices Kavita Trivedi Management 220-221

72 A Study on Employee Retention Practices of Automobile Industry in INDIA

Dr.K.Balanaga Gurunathan, Ms. V.Vijayalakshmi

Management 222-224

73 A Study on Innovation for Organizational Excellence in Health Care Industry in a Private Multi-Speciality Organization

Dr. C. Swarnalatha,T.S. Prasanna

Management 225-227

74 “Performance measurement of Top 10 Mutual Funds with the help of Sharpe, Treynor & Jenson Model”

Monal Patel, Dr. Deepak H. Tekwani

Management 228-230

75 Strategic Expansion for Growth A Case Study on Codescape Consultants Pvt Ltd. (Infinite Possibilities)

Akshay Arora,Abhilansh Bhargava, Preeti Sharma

Management 231-232

76 Role Of Education In Innovation For Economic Development - A Case Study

Dr. Ananthapadhmanabha Achar

Management 233-238

77 ROLE OF HR PROFESSIONAL IN DEALING DISCIPLINARY PROCEEDINGS CONSTRUCTIVELY - AN OVERVIEW

C Santhanamani, Dr. N. Panchanatham

Management 239-241

78 Power of Advertising Supriya Tandon Management 242-244

79 Enhancing Employee Engagement: A Need of The Hour Urmila Vikas Patil Management 245-247

80 Role of E-Learning to Enhance Qualities of Physical Education Teachers and Coaches

Gohil Rajendrasinh K. Physical Education

248-250

81 “Eco – Environmental Study on Nutrient Removal Potential of Eichhornia Crassipes from Domestic Wastewater”

D. K. Patel, V. K. Kanungo

Science 251-253

82 Aphasia – a loss of linguistic faculty Dr Alpesh B Joshi Social Sciences 254-256

83 Workaholism – A Modern Day Nuisance Dr Alpesh B Joshi Social Sciences 257-258

84 Vartman me Dalit Varg ki Samasya Dr. H. L. Chavda Sociology 259-260

Volume : 1 | Issue : 5 | May 2012 ISSN - 2250-1991

222 X PARIPEX - INDIAN JOURNAL OF RESEARCH

Research Paper

* Prof/ Department of Management Studies., K.S.R.College of Technology, Tamil Nadu, INDIA

** Research Scholar, Anna University of Technology, Coimbatore, Tamil Nadu, INDIA

Management

A Study on Employee Retention Practices of Automobile Industry in INDIA

* Dr.K.Balanaga Gurunathan ** Ms. V.Vijayalakshmi

Keywords : Retention practices, Training and development, overall satisfaction

This paper mainly focuses on Managing employee retention and the tools used for retention. Specifically this paper pictures about the general practices adopted like talent management, Organizational Development, Training, Rewards and Recognition and hiring process. Philosophically, employee retention is important; in almost all cases, it is senseless to allow good people to leave your organization. The success of an organization mainly relies on the efficiency & stability of its employees. During the past decade the automobile industry has been facing a drastic problem in retaining the top talents. The key to success relies on good leadership, good management, and potential team with, knowledge, skills, attitudes and aptitudes. The technical know-how of a company to retain its employee depends on the constant growth rate of it. In business market good refers to valuable and talented employees. This article presents about the research paper on employee retention in automobile industry.

ABSTRACT

IntroductionIn today’s competitive world where there is significant change in technology, trade agreements and increase in cost of liv-ing, maintaining a good employer employee relationship is a challenge for any business organizations. This research at-tempts to explore the major factors that contribute for retain-ing existing employees in automobile industry. The talented employees may leave an organization because they become dissatisfied when under paid or under motivated (coff 1996), and while the organizations tries to retain its employees they may present other challenges namely overtime salary which do not comply with organizational plans and policies.

Employee retention is the ability of a business to convince its employees to remain with the business. It is important to remember that all business lose employees for varied rea-sons like unsuitability, changes in strategy, strikes, layoffs , retirement, long term illness etc,. the voluntary turnover. Staff turnover may vary between industries and also from region to region. However poor employee retention may lead an or-ganization to face the following problems. Such as increase in cost of recruitment, poor morale among work force which will lead to low productivity.

Literature StudyMichael D. Jackson March (1999) conduced a research on employee retention of range complex fire Department (RCFD) with an main objective to identify what were the rea-sons for an employee to quit an organization and to provide suggestions to improve employee retention the author formu-lated descriptive and evaluation research methods to carry out research and the researcher found out the reasons such as long work week, job dissatisfaction and lack of promotional opportunities. Finally the researcher provided suggestions to the top management to concentrate on 6 keys to identify re-tention such as recruiting training communication job satisfac-tion pay and benefits.

John E. Sheridan (1992) conducted a study to investigate the retention rates of 904 college graduates hired in six public accounting firms over a six year period. The author has taken

organizational culture as a dependent variable and to analyze its effects on employee retention. The of organizational culture values on voluntary retention was examined through survival analysis and the statistical analysis used were descriptive statistics and correlations for organizational cultural variables and MANOVA for organizational culture profiles. The author concluded the study by emphasizing that organizational cul-ture has a dominant theme in retention of employees.

Ananthan BR Sudheendra Raa LN (2011) the author high-lighted the multi-tier view of employee retention strategies in Indian and global companies. The study was a descriptive – analysis design using survey method. The study was con-ducted at bengalure with leading Indian and MNCS employ-ing a minimum of 500 employees stratified random sampling was used and the sample size was 550 of which 215 from top management and 335 were employees. The research finally suggested that orientation and training development strate-gies obtained maximum points. Rewards recognition strate-gies employed least and finally employee fringe benefits have been moderately employed.

Liewchai Hong and sharan kaur (2008) made a study to iden-tify the relationship between organizational climate, employee personality and retention with to the organizations at Malay-sia. The author employed a descriptive design to ascertain the characteristic of groups of employees non probability sampling method was adopted and hierarchical multiple and correlation techniques were used to analyze data. The study brought out a positive result that all these factors paves way for retention of an employee.

Objectives of the StudyThe present study were designed to analyze the factors influ-encing employee retention among the Automobile Industries in India with the following objectives

1. To study about employee retention practices with specific reference to automobile industry.

2. To find employees overall satisfaction in the organization

Volume : 1 | Issue : 5 | May 2012 ISSN - 2250-1991

PARIPEX - INDIAN JOURNAL OF RESEARCH X 223

with relation to work environment culture.

3. To examine the Training and Development activities pro-vided and to identify whether it leads to improved coordi-nation among employees in their work.

4. To analyze the reward and compensation factors.

5. To make suggestions to the organization to improve its employees retention strategies.

Research Methodology This study utilized the descriptive method of research. As widely accepted, the descriptive method of research is a fact-finding study that involves adequate and accurate interpre-tation of findings. Descriptive research describes a certain present condition. Relatively, the method is appropriate to this study since it aims to describe the present retention practices followed in the Automobile Industry. The technique that was used under descriptive method is the normative survey ap-proach and evaluation, which is commonly used to explore opinions according to respondents that can represent a whole population. Specifically, two types of direct-data survey are included in this study. These are questionnaire survey and interviews. The direct-data type of survey is a reliable source of first-hand information because the researcher directly inter-acts with the participants.

The purpose of employing the descriptive method is to de-scribe the nature of a condition, as it takes place during the time of the study and to explore the cause or causes of a particular condition. The researcher opted to use this kind of research considering the desire to acquire first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.

Sampling PlanIn convince approach, the researcher selected five automo-bile Companies based on their product classification and distributed the Questionnaire for survey commencing at 8.00 am, 10 am and 1 pm on Weekdays between Monday and Friday. In convenience method, employees who were at their work in the sampling location during the chosen time intervals were selected.

Data Collection InstrumentQuestionnaireBecause the questionnaire was based on actual strategy rather than retention theory, design issues were to some extent demanding. The design had to be formulated from scratch using a combination of factors identified from the lit-erature study. The questionnaire was, however, designed with simplicity in mind. Much effort was put in ensuring that there is balance between simplicity in design and focusing on answer-ing the research problem

The design was divided into two sections,Section one – Demographic profiling

Section two – ten sub-sections detailing the factors that im-pact on employee retention Working Environment, Welfare Measures ,Rewards and Recognition Superior Subordinate Relationship ,Organizational Culture and Job Satisfaction

TOOLS USEDThe responses obtained were analyzed using SPSS V.17. To ascertain which of the employee’s retention factor criteria are perceived as more or less important, the data were analyzed using descriptive statistics and cross tabulation and regres-sion analysis. These techniques were deemed to be appro-priate for this particular analysis because the main purpose of this thesis is to explore the main determinate of employee retention.

Data Analysis and InterpretationFactors influencing employees to remain in the present or-

ganization

GenderAttributes Male Female Total Mean Mode Mean Mode Mean ModeSalary 1.91 1 1.95 1 1.92 1Retirement benefit 6.79 10 7.27 8 6.86 10Career Development 3.78 2 3.71 2 3.77 2Working conditions 6.05 5 6.00 7 6.04 5Supervision/Management 6.33 8 6.59 7 6.37 8

Fringe benefits 6.68 7 7.11 7 6.74 7Recognition and reward 6.55 8 6.62 4 6.56 8

Job security 3.61 2 3.59 3 3.60 3Loyalty towards the company 6.92 9 6.35 9 6.84 9Company Image in the society 6.41 10 6.27 10 6.39 10

InterpretationFrom the above table it has been inferred that most of the employees ranked salary as the main reason to stay in the company. Job Security is the second highest ranked factor for retention of employees in their present organization. Retire-ment benefit is the least preferred factor by the employees. This indicates that employees are more focused towards their monetary benefits and career development as the key factor so the organization has chosen the best retention tactics to retain its employees.

2 .Factors influencing employees to remain in organiza-tion based on age-group

Attributes 18-25 26-35 36-45 45-55 Above 55 Total

Mean Mean Mean Mean Mean MeanSalary 1.76 2.22 2.03 1.90 2.50 1.92Retirement benefit 6.86 6.99 6.75 6.50 5.70 6.86Career Development 3.69 3.84 3.75 4.60 4.20 3.77Working conditions 6.18 5.67 6.06 5.80 6.60 6.04Supervision/Management 6.49 6.23 6.06 6.40 5.40 6.37Fringe benefits 6.66 6.90 6.53 7.50 7.10 6.74Recognition and reward 6.60 6.40 6.61 7.30 6.30 6.56Job security 3.52 3.63 3.94 3.40 4.60 3.60Loyalty towards the company 6.99 6.67 6.50 6.00 6.60 6.84Company Image in the society 6.41 6.25 7.06 5.60 6.00 6.39

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224 X PARIPEX - INDIAN JOURNAL OF RESEARCH

Interpretation:From the above table it has been inferred that from 18-45 of age group salary has been ranked as first criteria which makes them to remain the organization and from 46- 55 job security plays an important role as employees have their own family commitments. Career development and job security has been ranked in second position irrespective of the age group. Retirement benefit has been given least importance between 18-45 and it has impact in the age group of 46-55. This clearly shows that the company has maintained good attributes to make its employees remain in the present or-ganization. From this we can infer that the employee retention rate is high.

REFERENCES

Journals ~ Ananthan BR Sudheendra Raa LN (2011) Multi-Tier view of employee retention strategies in Indian and global companies a critical appraisal International Journal of research in commerce & management Volume No. 2 (2011) Issue No 9 (September) ~ Christopher kummer, (2008) motivation and retention of key people is mergers and acquisitions, strategic HR Review, Volume.7 Issue. 6 PP.5 – 10 ~ Clayton Gler (2006), key skills retention and motivation the way for talent still rags and retention is the high ground, industrial and commercial training, volume 38 Issue.1 pp.37 – 45 ~ Daniel Eseme Gberevbie (2010) organizational retention strategies and employee performance of zenith bank in Nigeria, African Journal of Economic and Management studies Volume 1 Issue 1 PP 61 – 74Books and Magazines ~ Collis, L., Hussey, R. 2003. Business Research: A Practical Guide for Undergraduate and Postgraduate Students. (2ndEdition). New York: Palgrave Macmillan. ~ De Villiers, J. 2007. South Africa’s Leading Managers. Business Report. (4thEd). South Africa. CRF South Africa ~ Erik Monsen R. Wayne boss (2009) The Impact of strategic entrepreneurship inside the organization job and employee retention. ~ Gill, J., Johnson, P. 2002. Research Methods for Managers. (3rdEd). London: Sage Publications. ~ Greenberg, J. 2004. Managing Behaviour in Organisations. Prentice ~ Greenhaus, J.L., Callanan, G.A., Godshalh, V.M. 2000. Career Management. Harcourt College.

Discussions & ConclusionBoth the variables Working Environment and Organization Culture are highly significant in determining job satisfaction. Health & Safety Measures is the main influencing variable and Rewards & Recognition is the next influencing variable. Organization Culture is the main influencing variable and Working Environment is the next influencing variable. There is no association between gender and Length of service in the present organization. There is significant association be-tween organizational hierarchy and length of service. Thus the organizations have adopted best employee retention practices so that is able to retain its employees. Few sugges-tions have been provided for the organization to make reten-tion more effective.

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