+

8th April, 2011 at Hong Kong

“THE MELS DIGITAL

LITERACIES” KICK-

OFF BRIEFING

+Objectives

MELS adds new services to our 540 customers (kindergartens and Learning Centres) in 2011-2012.

These services are not treated as parts of the agreement that we are providing to the products that we provide to kindergartens.

MELS reserves the absolute rights to change, remove or to add new features to our additional services.

We improve our mode of deliveries according to our contemporary changes in digital practices.

Chinese— 看字识义

Chinese— 看字识义

+

睛 清 蜻 晴 ……

+

SYNTAX

粤语：你瘦过我。 / 你走先。

普通话：你比我瘦。 / 你先走。

蛾

我

卞

下

e

bian

Xia

ˇ

ˋ

ˊ

wo

ˋ

字 拼音

a-e

apeate

sale

ale

/eI/

/eIp/

/eIt/

/eIl/

/seIl/

字 拼音

Knowledge? Or Skill?

Phonics –44 Multimedia Approach

English Words

Spoken Written

24 consonant sounds 21 consonant letters

20 vowel sounds 5 vowel letters

--------------------------------------------------

44 speech sounds 26 alphabet letters

24 Consonant sounds

/p/ pen /l/ log /j/ yak

/b/ bad /m/ mop /z/ zip

/k/ cat /n/ net /ŋ/ ring

/d/ dog /r/ rod /З/television

/f/ fan /s/ sun /θ thumb

/g/ gum /t/ tub / / then

/h/ hen /v/ van / / shop

/dз/ jet /w/ wig /t / chimp

20 Vowel sounds

/ æ / cat /aI/ kite /a / house

/ e / hen / / rose / I / coin

/ i / kid /u / moon /e / hare

/ / dog / / book /I / ear

/ Λ / sun / / saw / / poor

/eI/ cape / / car / / letter

/ i / bee / / girl

Brother, father

Toefl , fancl

Tackle

Towel, hostel

Fast

Clerk

Got/pot

Little, litter

head, again

Quay

Three, tree

Forever

Coconuts

Of, off

beat bit

sad sat

home, aim

chef ,example

fat, Wednesday

clap , egg, leg, hand

market, again,

umbrella

plumber, bomber

moon book

knife, knob

caught, lounge

debt

their, aeroplane

flour, flower

tortoise

a

b

c

d

e

f l

g

h

i

j

k

m s

r

q

p

n

x

w

o

v

u

t

y

z

/æ/

/b/ /h/

/ l /

/ //k/

/e/

/f/

/z/

/j/

/ks/

/w/

/v/

/t/

/s//m/

/n/

/r/

/g/

/p/

/kw/

/d/

/k/

/ i/ /Λ/

/ dз/

+

PHONICS

DIGITAL LITERACIE

S

LITERATURE

An Essential Skill in English Language

An exhilarating quest across

centuries to get children first fall in love with the written word.

The Contemporary

Practice

+

New practices

are emerging….

Existing practices are

disappearing….

+SMS

E-Mail

Letter

+

18

We live in a society that increasingly requires us to be visually literate.

Digital advertisements on public buildings, images on websites and emails, screens on buses, train platforms for instances demand our attention as we wait.

Multimodal texts have dominated pages in our books besides writing for a long period of time.

The same phenomenon takes place on our screen recently, visual symbols and clicks are being deconstructed and replaced by communication of other modes (Jewitt, 2006a).

+

19

Ministry of Education (2006) of Ontario,

Canada, has incorporated multimodal texts into the curriculum for young children as early as at stage one (p. 45). Multimodal texts are referred to as media texts in the curriculum, and are introduced in the English Curriculum guide as one of four strands: oral communication, reading, writing and media literacy.

In the UK, a new primary curriculum is being reviewed and this will be implemented in 2011. “Viewing”, is defined as a skill necessary for understanding and responding to information, and “broadcasting” is identified as one of the key skills required to present ideas and opinions. (Department for Children schools and families UK, 2009).

Australia has a long history of incorporating multimodal texts into the context of English learning (Curriculum Corporation., 1994; New South Wales Board of Studies, 1998). In the recent outlined Australia National English Curriculum, systematic exploration and production of multimodal texts have been introduced throughout the school years (National Curriculum Board, 2008).

MOE Singapore has also introduced new English Language Curriculum in 2010 for primary and secondary schools to be implemented from 2010. In the new curriculum, viewing and representing skills are introduced as receptive and productive skills to incorporate a wide range of literacy information/functional texts (Singapore, 2010)

There is an acknowledgement that the English Curriculum has to evolve according to the changing world to prepare children for the opportunities and challenges of life in the 21st century.

+

Teaching Aids

ONLINE TEACHING SYSTEM

NEW WEBSITE

“THE MELS DIGITAL LITERACIES”

KICK-OFF BRIEFING

Connecting to parents

Link assessment to Learning

+ Multimodal & Non-Linear

+

Multimodal ,Non-Linear & Digital Texts

+ Tablet compute

r

Desktop Compute

r

Notebook

Computer

+

MELS Essentials

MELS Intermediate

MELS Phonics

MELS: My First Books

MELS e-Homework (MY)

MELSExams(MY, HK, CN)

MELS Kidz-Online

+

Are you leading the wave of “change”?

+

IDEAS

Products

+

PEDAGOGY

Activities

+

E-Services

+Training & Certificate

Software Purchases

B2B:Kindergartens & Schools

MELS e-

Learning Centre

trail accounts Teaching-Aids

Download

Teaching Methods

+MELS introduces…..Six Essential Parts in English Language Learning

A to Z

BASIC READING

CRITICAL READING

EXPRESSIVE LEARNING

COMPREHENSIVE READING

SYNTAX