?... questions

Role of the DesignerA research formula

Research is the foundation for any design process. Here are some common steps to use when researching any product or brand.

> Who are you? Get to know your client. Who are they, what exactly do they do, how long have they been doing it?

> Key Audience? Who is the target audience and what do they look like (create a moodboard od overall audiences ‘persona’).

> Key competitors? Who is doing something similar, what current marketing strategies are they using?

Role of the DesignerA research formula

Research is the foundation for any design process. Here are some common steps to use when researching any product or brand.

> Brand Universe? Where does your product/brand sit with in their universe of competitors? Are they top of the range, are they the best, so they slighly sit out of the main stream?

> Tone of Voice? What does their brand image represent? Does its ‘personality’ have a certain personality trait - loud, modern & bold, or soft, organic and warm? Articulate this through a mood-board of a client’s personality.

PC is often seen as dull, old and nerdy,

PC

Macs are seen as young, modern and smart.

Apple

http://blog.toggle.com/mac-vs-pc-videos/

Role of the DesignerMicrosoft redesigns iPod packaging.

Watch > http://www.youtube.com/watch?v=EUXnJraKM3k

Disuss > The difference in brand voice when viewing Microsoft’s attempt to redesign the package for the iPod.

Role of the DesignerWhat about your presentation? Assign a leader...

Explore > Edward de Bono’s Six Thinking Hats.

6 Thinking Hats

BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.

6 Thinking Hats

BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.

WHITE > FactsDiscuss facts, information you haveand information you need to obtain.

6 Thinking Hats

BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.

WHITE > FactsDiscuss facts, information you haveand information you need to obtain.

YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?

6 Thinking Hats

BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.

WHITE > FactsDiscuss facts, information you haveand information you need to obtain.

YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?

BLACK > JudgmentEveryone discusses the ideas risks and weaknesses. Play the devils advocate and heeds caution to dangers.

6 Thinking Hats

BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.

WHITE > FactsDiscuss facts, information you haveand information you need to obtain.

YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?

BLACK > JudgmentEveryone discusses the ideas risks and weaknesses. Play the devils advocate and heeds caution to dangers.

RED > Emotions & hunchesThe team should express their gut feelings about the idea and presentation. Put all intuitions on the table at the same time.

6 Thinking Hats

BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.

WHITE > FactsDiscuss facts, information you haveand information you need to obtain.

YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?

BLACK > JudgmentEveryone discusses the ideas risks and weaknesses. Play the devils advocate and heeds caution to dangers.

RED > Emotions & hunchesThe team should express their gut feelings about the idea and presentation. Put all intuitions on the table at the same time.

GREEN > CreativityAll participants need to explore alternative and other creative ideas surrounding the topic. New perceptions and ideas.

6 Thinking HatsSpend some time exploring your presentation using these hats.

Role of the DesignerDELEGATION > Create a timeline in which to build your

presentation and delegate tasks.

Try this out...

When you delegate you are forming a contractwith your team member to do the task.

You need to agree on what is to be done, what outcomes, what timing and authority the team member has.

Role of the DesignerDELEGATION > Create a timeline in which to build your

presentation and delegate tasks.

Is there someone one on your team...

- Who can do a task better than you?- Who can do a task a bit differently to you?- Who is paid less than you who can do the task?- Who can be trained up to do the task?- Who can do the task today?- Who would benefit from the learning experience?

Role of the DesignerCHECKLIST > Make sure your presentation ...

- Addresses the brief.- Flows.- Has a WOW factor.- Has a title page with the name of your team members.- Is a pdf of 15-20 pages, about 10 minutes long.

Week 3 deadlines ...Due NEXT WEEK (PDF on BBCD_DropBox):

SUBMIT > A rough draft of your presentation document.

NEXT WEEK > We’ll look at typography and interactive pdfs.

Don’t forget naming convention:Surname_Firstname_ResearchWk3.pdf