MSc in Managementwith Specialisation in
Digital Marketing
The programme is fully accredited by SEKAP and recognized by
KYSATS (national accreditation/recognition).
Combining a broadly based business degree with the specialised
knowledge in such growing area as Digital Marketing is an excellent
career opportunity for a recent university graduate
CIIM MSc in Management is a rigorous Master programme, which
equips participants with an interna-tional standard of expertise in
management aspects.
The core courses cover the four main management functions:
managing people,managing operations,
managing finances andmanaging sales/marketing.
All of the current innovation and thinking in marketing is
happening through the various digital channels. At a time of
uncertainty in the global economy, now is the time to develop a
skill set in a field that is truly recession-proof.
Ian DodsonCo-Founder & Director of
DMIwww.digitalmarketinginstitute.com
The Digital Marketing Institute is the worlds leading
professional institute in the field of Digital Marketing. Working
closely with expert practitioners, the Institute promotes best
current practice, theory and applied skills in Digital Marketing
for individuals and organisations.
MSc in Management with Specialisation in Digital Marketing
Anyone involved in the planning, implementation and measurement
of digital strategies, or anyone who would like to pursue a career
in this area.
The new DMI specialisation is ideal for:
New Specialisation for Young ProfessionalsCIIM is pleased to
announce a new specialisation area for the MSc in Management
Programme. The new Digital Marketing Specialisation of the MSc
Management Programme has been designed by practicing Digital
Marketing professionals. Participants will qualify to receive the
Professional Diploma in Digital Marketing which carries the Digital
Marketing Institute (DMI) accreditation and associated brand
recognition and is highly sought after by employ-ers. The DMI's
Professional Diploma is the most widely taught, industry-accredited
qualification. This ensures you are receiving the most
up-to-date
information available during the training course.
Bachelors degree from an accredited programme or equivalent
professional qualification Working knowledge of the English
language evidenced by having graduated from an English speaking
institution or satisfactory score in TOEFL, IELTS or other
standardized test. Success in the personal interview
NO work experience required
To graduate, students are required to earn 90 ECTS credits as
follows:1. Earn 57 ECTS from core courses 2. Earn 15 ECTS from
Digital Marketing electives (Professional Diploma in Digital
Marketing) 3. Earn 18 ECTS from a 12,000 word Final Project
(Thesis)
Application fee: 50
Registration: 850
Tuition fees: 8,500
Subscription and materials: 180
DMI registration: 200* (special fee for CIIM students) * The DMI
will charge 60 exam fee should you apply for the Professional
Diploma in Digital Marketing.
What will you learn?Upon successful completion of the Digital
Marketing specialised electives, participants will be able to: Gain
a clear understanding of the value of Digital Marketing and why it
is a vital component of the overall marketing strategy
Plan, create and effectively manage Search, Social Media, Mobile
and Email Marketing campaigns
Integrate Digital Marketing plans into the overall marketing
strategy
Understand how Digital Marketing can help you grow your
business, domestically and internationally
Identify various online applications and resources that can help
build effective and profitable websites
Digital Marketing Specialisation Content The programme focuses
on the planning, implementation and measurement of the Digital
Marketing strategy. It includes an intensive Digital Marketing Boot
Camp which is followed by a group project-based course,
allowingparticipants to apply, practice and master what they have
learned.
Topics to be covered: Introduction to Digital Marketing Search
Engine Marketing (SEO) Search Engine Marketing (PPC) E-mail
Marketing Digital Display Advertising Social Media Marketing Mobile
Marketing Analytics Strategy & Planning
MSc in Management with Specialisation in Digital Marketing
Address:Cyprus International Institute of Management
21 Akademias Avenue, 2107 Aglandjia, Nicosia, Cyprusand
5 Chaidariou Street, 3020 Limassol, CyprusFor more information
about CIIM MSc Management and the application procedure, please
contact:www.ciim.ac.cy | [email protected] |+357
22462246 (Nicosia) | +357 25878782 (Limassol)
