Терье Нипан. Секция: «Наследие: культурная ценность и экономический драйвер»

How cultural heritage can contribute to urban

N.B. V.03 21.11.12

copyright Terje Nypan

Built cultural heritage -


Built cultural heritage - • What? Historic buildings, sites and quarters with

specific historic qualities. Includes Monuments etc.



specific historic qualities. Includes Monuments etc. • Capital. Cultural heritage can be capital; Cultural

capital, National Fortune, Built capital, Infrastructure Capital, etc.



specific historic qualities. Includes Monuments etc. • Capital. Cultural heritage can be capital; Cultural

capital, National Fortune, Built capital, Infrastructure Capital, etc.

• Economic capital; when the capital becomes ‘harvestable’ economic value.– Real estate value or use value to generate new

economic value– Added value: Appreciated value of historic

attributes releasing ‘willingness to pay’. – Adding ‘social value’ – other positive non


«Historic urban houses and quarters are of high economic and development



• Who say’s so?



• Who say’s so?– WB - World Bank.



• Who say’s so?– WB - World Bank.– ILO – International Labour Organisation (UN)



• Who say’s so?– WB - World Bank.– ILO – International Labour Organisation (UN) – EU - European Union



• Who say’s so?– WB - World Bank.– ILO – International Labour Organisation (UN) – EU - European Union– Governments (some)



• Who say’s so?– WB - World Bank.– ILO – International Labour Organisation (UN) – EU - European Union– Governments (some)– Urban developers



• Who say’s so?– WB - World Bank.– ILO – International Labour Organisation (UN) – EU - European Union– Governments (some)– Urban developers

• RESSOURCE MUST BE copyright Terje Nypan

2. WHAT CAN CULTURAL HERITAGE



• Tourism business and income.



• Tourism business and income. • Better labour creation pr. invested money.



• Tourism business and income. • Better labour creation pr. invested money.• More money circulating inside the local

economy, • Jobbs. More local materials use,. Services,

resirculation, etc…





resirculation, etc…• Savings in foreign exchange reduction as

less investments are made outside (import).





resirculation, etc…• Savings in foreign exchange reduction as

less investments are made outside (import).

• Strong contribution to high quality urban environments and identity for the


Economy sectors benefitting from use of built


Economy sectors benefitting from use of built

ROLES OF CULTURAL HERITAGE BUILDINGS IN URBAN AND ECONOMIC


40 ROLES or USES.


40 ROLES or USES.Labour creation• Labour Intensive Construction and

rehabilitation.• Conservation Craftsmanship.• Work in the Decorative Arts.• Suppliers and Producers, local.Environment – resource use• Infrastructure Savings.• Landfill Savings – resource

economy.




economy.

Urban policy roles• Importance of Core of the City.• Centre City Revitalization.• Creation of Civic Identity /Competitiveness.• Identity and Competitiveness require

Differentiation.• Counterpoint to Quality New Architecture.• Strategy for Small Town Revitalization.• Reduction in resource use.• Vehicle for effective Public-Private

Partnerships.Direct use public• Venue for Exhibitions and Trade Shows.• Venue for the Fine Arts.• Venue for the Performing Arts.• Arts Districts




economy.




• Venue for Street Performers.• Education venue for elementary school

students.• Education venue for high school

students.• Education Venue for University

Education copyright Terje Nypan



economy.







Education

• Attraction for the Creative Class• Attraction for the Young.• Heritage and Attachment to the City.• Public Gathering Place for Families.• Context for Active Street Life• Context for Passive Street Life• Context for Watching Street Life Go By.Direct use; public private enterprise.• Venue for Local Markets• Location for small, neighbourhood serving

businesses.• Location for specialty product businesses.• Location for food & wine businesses.• Location for Crafts Production.• Context for the Informal Economy.• Location for Luxury Goods Businesses.• Location for business and offices• Context for 21st Century Business and Transportation

Centre.• Tourism attractor(s).




economy.







Education

• Attraction for the Creative Class• Attraction for the Young.• Heritage and Attachment to the City.• Public Gathering Place for Families.• Context for Active Street Life• Context for Passive Street Life• Context for Watching Street Life Go By.Direct use; public private enterprise.• Venue for Local Markets• Location for small, neighbourhood serving

businesses.• Location for specialty product businesses.• Location for food & wine businesses.• Location for Crafts Production.• Context for the Informal Economy.• Location for Luxury Goods Businesses.• Location for business and offices• Context for 21st Century Business and Transportation

Centre.• Tourism attractor(s).

Direct use (private) housing• Housing for the wealthy.• Housing for Professional Class.• Housing for Middle Class.• Housing for the Working Class.• Premium real estate pricing – value added -.


http://freshome.com


Breathtaking Medieval Building Turned Into Contemporary Living

Space

http://freshome.com


More jobs pr investment.


More jobs and household

More jobs pr investment.


Employment; direct & indirect

• Foreign tourist arrivals EU 480 million 2007. 50% of all international tourist arrivals. CH generated 2007 € 440 billion turnover.

• The Cultural & Creative sector Europe over € 654 billion turnover (2003). The turnover of the Car manufacturing industry (2001) was € 271 billion.

• See: The Economy of Culture in Europe. Commissioned by DG Culture, October 2006. KEA with the support of University of Turku and Deutsche Wirtschafts Institute. Source: DCH Norway, European Automobile Association, European Chemical


Employment; direct & indirect

• Foreign tourist arrivals EU 480 million 2007. 50% of all international tourist arrivals. CH generated 2007 € 440 billion turnover.

• The Cultural & Creative sector Europe over € 654 billion turnover (2003). The turnover of the Car manufacturing industry (2001) was € 271 billion.

• See: The Economy of Culture in Europe. Commissioned by DG Culture, October 2006. KEA with the support of University of Turku and Deutsche Wirtschafts Institute. Source: DCH Norway, European Automobile Association, European Chemical


ADVANTAGES


ADVANTAGES1. Historic rehabilitation creates 13% higher return on

investments than new construction and 16,5% more jobs. It also produces 1.243 times less waste.

2. Historic rehabilitation creates app. 10% higher return on investments than highway construction and 26,6% more jobs.

3. The ch sector creates app 26,7 jobs for every direct one, compared to the auto industry where the factor is only 6,3.

4. Cultural heritage tourism generates incomes in trade and services to Europe in the order of Euro 404 billion pr. year.

5. The European cultural heritage sector assures employment for more than 8.000.000. persons.

6. Investments in maintenance and upkeep of cultural heritage buildings are capitalised to society at a rate of 1/10.



The Russian design studio SL Project has managed to innovate the interior of the Housing Problem project, a small apartment located in Moscow, through a colorful illumination system.

The Russian design studio SL Project телефон: +7 (916) 125-92-03 / [email protected] has managed to innovate the interior of the Housing Problem project, a small apartment located in Moscow, through a colorful illumination system. http://freshome.com/2012/10/26/creative-design-solution-lightning-your-apartment/ copyright Terje Nypan

http://www.ab-sl.ru/




mailto:[email protected]

mailto:[email protected]

http://freshome.com/2012/02/22/reshaped-

residence-originated-in-an-abandoned-stable/





III. URBAN DEVELOPMENT –


III. URBAN DEVELOPMENT – • Predictability.

– Regulations and other development tools. . Trust and the willingness from private persons or companies to invest nothing is possible. Accountability long term stability / predictability critical for real estate investment, also or family investment / accommodation - normal homes -.




• Plans. Town planning, development planning. – Cultural Heritage part as you have a Transport part and an

Environment (green parks, pedestrian, etc.) part. Zoning and protection areas






• Investors are looking at reducing uncertainty and for maximizing probability for success (reducing risks). – Planning tools indicating development restraints in areas

channel investments to appointed areas. Other areas are sheltered form new buildings etc. if this is what is intended (and rules are enforced).






• Investors are looking at reducing uncertainty and for maximizing probability for success (reducing risks). – Planning tools indicating development restraints in areas

channel investments to appointed areas. Other areas are sheltered form new buildings etc. if this is what is intended (and rules are enforced).

• Allow and work for reuse. – Heritage regulations (and building regulations, building

permissions, must allow for differentiated statutory protection allow and support reuse (necessary interior








III. URBAN DEVELOPMENT –


III. URBAN DEVELOPMENT – • Predictable, Accountable and service minded

administration. – Heritage administration that together with owners and users

are focused on finding solutions to allow for continued and evt. alternative use.





• Incentives or support services– An incentive package is a powerful tool in urban development.

Can be many varieties. Moscow has some examples. For to owners and developers of historic properties.

– Support for window restoration change. Special refund for energy efficiency measures or thermal insulation. Tax arrangements allowing owners to deduct before tax (which tax?), reduced VAT, reduced property tax value, etc. etc.





• Incentives or support services– An incentive package is a powerful tool in urban development.

Can be many varieties. Moscow has some examples. For to owners and developers of historic properties.

– Support for window restoration change. Special refund for energy efficiency measures or thermal insulation. Tax arrangements allowing owners to deduct before tax (which tax?), reduced VAT, reduced property tax value, etc. etc.

• Supporting and cross cutting actions from the Municipality. – Neighbourhood investment. Like investing in infrastructure,

public transport, pavements, parks etc. Value added to neighbourhood. copyright Terje Nypan








IV Moscow. Conflicts and innovations.

• 18th-century building on Ulitsa Arbat. …… sent a request on Aug. 8 to Moscow prosecutor S. V. Kudeneyev and the Presnenskaya Interdistrict prosecutor Yu. A. Basov to enforce the order of the Moscow Cultural Heritage Department to halt the demolition of the historical building at 41 Arbat,”

• Also former hospital building on Strastnoi Bulvar is unsettled.


Restore historic Moscow building and rent’s a ruble

• MOSCOW INITIATIVES. The city of Moscow has launched an innovative program that gets private developers to pay to restore historic properties in “inadequate condition.” It’s really rather ingenious.

• The city’s Heritage Commission picks properties that are in dire need of repair and offers 49-year leases for a yearly rent determined by auction. The developers pay the market-price rent — they pay the first year of rent up front — while they restore the building to specifications determined by the Heritage Commission. Once the restoration is done and approved, the yearly rent drops to one ruble per square meter for the rest of the 49 year lease.


http://www.thehistoryblog.com/archives/16466








http://www.worldcrunch.com/rent-historic-moscow-building-one-ruble-you-gotta-fix-it-first/5176




Moscow. Conflicts and innovations.


Moscow. Conflicts and innovations.Moscow mayor slams demolition of historic. May 2011. Moscow Mayor Sergey Sobyanin ordered developers to rebuild a 19th-century house that was knocked down illegally. He also promised to launch a criminal case into the issue.



• the Capital Group construction company knock down a historic house on Bolshaya Yakimanka Street that was a rare example of 19th-century architecture.




• Residents pay. For use. http://www.thehistoryblog.com/archives/16466











A major problem is that no one yet knows how to share the investment between apartment owners and state tenants.











A major problem is that no one yet knows how to share the investment between apartment owners and state tenants.

• “We don’t live in Europe, where an elite building stays copyright Terje Nypan








• REUSE• IN DEMAND – HIGH END? Not always• CREATIVE INDUSTRIES• REGULATIONS IMPORTANT– REGULATES MARKET– PROTECTS VALUE– CREATES PREDICTABILITY FOR

INVESTMENTcopyright Terje Nypan

The Economics of Uniqueness at a


The Economics of Uniqueness at a • Balance conservation with an acceptable degree of change. Stakeholders should weigh the different values and trade-off s between conservation and development, identifying the acceptable level of change and the extent of adaptive re-use.



• Promote a blend of regulation and incentives. Measures to conserve historic city cores and heritage assets are not limited to rules and regulation that restrict activities. Incentives are also essential for achieving “integrated conservation.”



• Promote a blend of regulation and incentives. Measures to conserve historic city cores and heritage assets are not limited to rules and regulation that restrict activities. Incentives are also essential for achieving “integrated conservation.”

• Ensure a dialogue between public and private sectors. Heritage is a public good and the economic justification for public sector investment is well established. But, it is un-reasonable to expect the public sector to be the sole investor, and the solution is to have a combination of public and private investment, with a balance between the two,


END

“Over the long term, places with strong, distinctive identities are more likely to prosper than places without them. Every place must identify its strongest, most distinctive features and develop them or run the risk of being all things to all persons and nothing special to any. […] Livability is not a middle-class luxury. It is an economic imperative.” Nobel Prize Laureate Robert Merton Solow.


END

A strategy that will work for Moscow?

“Over the long term, places with strong, distinctive identities are more likely to prosper than places without them. Every place must identify its strongest, most distinctive features and develop them or run the risk of being all things to all persons and nothing special to any. […] Livability is not a middle-class luxury. It is an economic imperative.” Nobel Prize Laureate Robert Merton Solow.


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Терье Нипан. Секция: «Наследие: культурная ценность и экономический драйвер»