© 2014 IBM Corporation IBM Storwize family: Data ready infrastructure for Business Analytics Aug 2014 ®®

© 2014 IBM Corporation

IBM Storwize family: Data ready infrastructure for Business Analytics

Aug 2014

®® ®®


Storwize family for Business Analytics Deck - Internal notes

When presenting this deck, you may use the proposed slides and same order or adjust it according to your audience. Some examples:

– For C-level audience, you may want to remove slides 9,11 and 13 . – Slides 16,17 and 18: Client references slides, these can be move up front of the deck to initiate the conversation

based on use cases and experiences.

REMOVE THIS SLIDE BEFORE PRESENTINGREMOVE THIS SLIDE BEFORE PRESENTING


The world of Big Data and Analytics is expanding quickly

Data is the world’s newest

resource

Decision-making extends from few

to many

As data value grows, current systems won’t

keep pace

© 2014 IBM Corporation4

Imagine the possibilities of analytics

Real-time Traffic Flow Optimization Fraud & risk

detection

Accurate and timely threat detection

Predict and act on intent to purchase

Understand and act on customer

sentiment

Low-latency network analysis


Analytics has evolved from business initiative to business imperative

¹ Fidelity, “21st Century Investment Themes, Episode 5: Big Data,” 2014. ²The Wall Street Journal. August, 2014³ “Analytics: A blueprint for value – Converting big data and analytics insights into results” IBM Institute for Business Value 20134 “Big Data ups the customer analytics game” Forrester Research, Inc. February 2014

Leaders are

166% more likely to make most decisions based on data³

48%Organizations plan to allocate more IT spending toward business analytics.4

5

CIOs rankAnalytics as theTop strategicpriority²

CIOs rankAnalytics as theTop strategicpriority²

The explosive growth of data is expected to reach almost 40 zettabytes by 2020¹

The explosive growth of data is expected to reach almost 40 zettabytes by 2020¹


To get new levels of visibility into customers and operations

To consistently deliver insights to the people and processes that need them

To accelerate insights in real-time at the point of impact

Speed Matters Availability MattersAccess Matters

Obtain new levels of customer intimacy and differentiation with shared and secure access to all relevant information no matter what it is or where it resides.

Empower employees with insights, when they need it, maximizing right-time availability to improve collaboration to solve problems and grow opportunities.

Optimize decisions in real-time by embedding intelligence into operational processes using integrated high performance infrastructure capabilities.

Infrastructure matters for Big Data and AnalyticsInfrastructure matters for Big Data and Analytics

Efficiency Performance Resiliency


IBM Storwize family is designed to meet analytical demands

IBM Storwize family efficiency transforms data economics

IBM Storwize family superior performance enables faster decision making

IBM Storwize family resiliency delivers data availability and access where you need it, when you need it


Efficiency Matters

Infrastructure must be virtualized, optimized and managed more effectively, economically and with speed.

IBM Storwize family efficiency transforms data economics

Simplify your data center with Storwize virtualization and improve utilization and pooling of diverse storage arrays

Address new business faster and deploy new services more rapidly with Thin provisioning’s automatic capacity allocation feature, and drive improvements in storage usage

Reduce storage acquisition costs up to half with Hardware Accelerated Real-time Compression for active primary data

Move storage volumes on the fly based on workload balancing policies with zero application outages

5x more data in the same physical disk

space

30% increase Disk utilization

66% OPEX savings

With self service provisioning


Thinprovisioning

Recycle Waste

Purchase only the storage you need when, you need it

Perform Economically

Meet & Exceed business Service Levels

Thin Provisioning

More productive use of available storage

Across all supported host platformsWithout thin provisioning, pre-allocated

space is reserved whether the application uses it or not.

With thin provisioning, applications can grow dynamically, but only consume space

they are actually using.

Dynamicgrowth

Busiest data extents are identified and automatically relocated to highest performing Solid-state Disks

Remaining data extents can take advantage of higher capacity, price optimized disksHot-spots due to poor data layout. Optimized performance and throughput.

AutomaticRelocation

SSDs HDDs SSDs HDDs

IBM Easy Tier SSD Management

Mirror data off-site

Synchronously over Metro distances.

Asynchronously over Global distances.

Application-level consistency groups.Network

Flash Optimized With IBMEasy Tier®

Real-timecompression

Store Less

Reduce data storage ingestion

Dynamicgrowth

IBM Storwize family delivers Simple Efficiency

Control Growth

Enhance admin productivity with Automated File management

ActiveCloudEngine™

9


Performance Matters

Infrastructure must be responsive to user demands, accommodate ever changing workloads, and deliver consistent performance to meet analytical requirements.

IBM Storwize family performance enables faster decision making

Improve response time to user demands by 2x or up to 9x with compression with new Storwize V7000 and SVC

Accelerate analytical applications with automated tiering and data positioning leveraging Flash, Easy Tier and Virtual Storage Center

9x improved performance for

compressed data

3x performance

with 5% flash


IBM Storwize family delivers Superior Performance

11

Improve performance

Combine with flash to exceed business Service Levels

Thin Provisioning






Dynamicgrowth



AutomaticRelocation

SSDs HDDs SSDs HDDs






Flash Optimized With IBMEasy Tier®

Real-timeCompression with HW accelerator

Match efficiency with power

Dramatically improved performance for compressed data

High- performance

Scan billions of files in minutes

ActiveCloudEngine™


Resiliency Matters

Infrastructure must be available 24x7, enable continuous workload optimization and secure my data.

IBM Storwize family resiliency delivers data availability and access where you need it, when you need it

Get the highest level of availability with Storwize and the five 9s of availability it offers, meaning an average annual downtime of less than 5 minutes

Protect your information with data mirrored between production and disaster recovery sites in almost real time

Reduce infrastructure costs and accelerate replication with ethernet connection and integrated Bridgeworks SANSlide network optimization technology

99.999%availability

3x improvementnetwork utilization


Practice disaster recovery techniques

Business Continuity Test

Train staff & validate business continuity plans without disrupting applications

Application-awarecopies

Integrated Protection

Virtually eliminate application downtime for backup

High availabilityconfigurations

Continuous Data Availability

Highest levels of Data protection and availability

IBM Storwize family provides a Resilient infrastructure base

Data ReplicationData Protection

Remote site replication options

Thin Provisioning






Dynamicgrowth



AutomaticRelocation

SSDs HDDs SSDs HDDs






13


To address Big Data needs, IBM Storwize family enables cost-efficient Scalability

Start Small

Grow

From TB to PB, start small and grow as your business requires Clustering capabilities to increase capacity and performance Up to 1056 drives and up to 4 PB in clustered systems Support your growing business requirements while controlling costs

14


Clients are capitalizing the benefits of Big Data and Analytics

Case Study

CRDB

Solution components:•SVC•Storwize V7000•FlashSystem 820•DS8870• XIV •Power Systems servers

Business Need: To grow its business and ensure an exceptional guest experience, Royal Caribbean must leverage the highest performance and reliability for the technology systems that underpin its global operations.

Solution: Royal Caribbean speeds ahead with IBM Storage solutions, the reservation process is up 24/7, shipboard operations are reliable and they’ve been able to do Marketing Analytics from their stored data which results in multiple and concurrent marketing campaigns to attract customers.

“IBM storage technology allows us to keep operations up and running around the clock. We can give the business the total reliability and strong performance that allow us to offer guests that special experience that keeps them coming back to us.” Leonardo Irastorza, Enterprise SAN and Storage Manager, Royal Caribbean Cruises Ltd.

ReliabilityKeep operations up and running

$77,000Saving per year in operational expenses

97%Reduction in space translating into lower cost

Video

Royal Caribbean Cruises Ltd Building a solid base for innovation and growth with enterprise-reliable IBM storage Technology


Celcom Axiata Using analytics to drive customer engagement and market leadership

Case Study

Video

CRDB

Solution components:•Power Systems•BladeCenter•Storwize V7000•XIV

Business Need: Celcom needed to dramatically improve its understanding of its customers to help ensure customer retention and increase its market share. The communications service provider (CSP) wanted to use existing customer information and analytics to manage a complete marketing campaign process.

The solution: The company sought a unified solution that would enable easier execution of multiwave/multitiered campaigns while reducing data silos and improving the operating view of current campaign calendars.

“We’re demonstrating how analytics and personalized marketing can transform all aspects of the company, including its people. It shows we’re on the right track for growth and we intend to stay there.”Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom Axiata

70%Increase in campaign performance driving ROI

90%Reduction in the time spent on analytics

80%Reduction in new campaign launch time

17 © 2014 IBM Corporation

DatanetCapitalizing on new business opportunities

Case Study

CRDB

Solution components:•Flex System•Storwize V7000 Unified•TS3200

Business Need: Accounting service provider DATANET analyzes millions of electronic bills for clients each month. With its client base growing rapidly, the company needed to scale up operations to maintain high client satisfaction.

Solution: The company consolidated its big data analytics platform from 30 physical servers onto a single private cloud environment based on IBM® Flex System™ with an IBM Storwize® V7000 Unified disk system.

“Our IBM Storwize V7000 Unified has enabled us to create a centralized storage environment that is far easier to maintain than our distributed platform” -Christof Milischewski, Head of Sales at DATANET GmbH

75%Faster time to provision new services to clients

50%Cut systems management time and maintenance costs

60%Reduced power consumption


IBM Storwize family delivers data ready infrastructure

Efficiency

Performance

Resiliency

Scalability

5x more data in the same space

47% less management effort

3x performance with only 5% flash storage

30% lower storage growth

Storwize V7000 Storwize V3700Storwize V7000 UnifiedSAN Volume Controller Storwize V5000


Let’s help you get started

To learn more about the IBM Storwize family, please contact your IBM representative, IBM Business Partner, or visit

www.ibm.com/storwize

To learn more about the IBM Storwize family, please contact your IBM representative, IBM Business Partner, or visit

www.ibm.com/storwize

IBM Storwize family

Over 55,000 systems purchased

Over 130,000 total enclosures deployed

Over 1.6 exabytes of capacity

Award winning reliability with 99.999% availability



Disclaimers and TrademarksThe performance data contained herein was obtained in a controlled, isolated environment. Actual results that may be obtained in other operating environments may vary significantly. While IBM has reviewed

each item for accuracy in a specific situation, there is no guarantee that the same or similar results will be obtained elsewhere.

Customer experiences described herein are based upon information and opinions provided by the customer. The same results may not be obtained by every user.

IBM’s future plans and Statements of DirectionAny statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Unannounced productsThis document is intended to provide you with information concerning the properties and operational characteristics of products that have not yet been announced by IBM. Although this information has been

reviewed for accuracy as of the date of its initial publication, the properties and operational characteristics of the unannounced products discussed in this document are subject to change without notice, and represent statements of IBM's future current intent. This information could include technical inaccuracies or typographical errors. IBM may make improvements and/or changes in the product(s) and/or programs(s) at any time without notice.

Third-party productsInformation in this document concerning non-IBM products was obtained from the suppliers of those products, from their published announcements or other generally available sources. Except as otherwise

noted, IBM has not tested those products and cannot confirm the accuracy of performance, compatibility, or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the supplier of those products.

TrademarksIBM, the IBM logo, ibm.com, System Storage, XIV, ProtecTIER, IBM Active Cloud Engine, and Storwize, POWER, and DB2 are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at www.ibm.com/legal/copytrade.shtml.

All information contained in this document is subject to change without notice.

The client examples described are presented as illustrations of how those clients have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by client.

Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices are taken from publicly available information, including vendor announcements and vendor worldwide webpages. Questions on the capability of non-IBM products should be addressed to the supplier of those products.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

The actual performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.

Starting price may not include a hard drive, operating system or other features. Prices are subject to change without notice. Contact your IBM representative or Business Partner for the most current pricing in your geography.

The products described in this document are NOT intended for use in implantation, life support, space, nuclear, or military applications where malfunction may result in injury or death to persons. The information contained in this document does not affect or change IBM product specifications or warranties. Nothing in this document shall operate as an express or implied license or indemnity under the intellectual property rights of IBM or third parties.

THE INFORMATION CONTAINED IN THIS DOCUMENT IS PROVIDED ON AN “AS IS” BASIS WITHOUT WARRANTY OR CONDITION OF ANY KIND, WHETHER EXPRESS OR IMPLIED. In no event will IBM be liable for damages arising directly or indirectly from any use of the information contained in this document.

References in this document to IBM products or services do not imply that IBM intends to make them available in every country.

© IBM Corporation 2014. All rights reserved


IBM provides Data ready storage infrastructure that delivers more actionable insights

Shared access to trustworthy information

Allow access to unstructured data, no matter where it resides, through secure virtualized file storage and information lifecycle management

Bring intelligence to the transaction using accelerated analytic architectures

Maximum availability of business insight

Maximum availability of business insight

Actionable insights on operational data

Actionable insights on operational data

Empower clients with insights at the highest point of impact with IBM’s low latency system and storage designs

An IBM Data solution will…


Storage Intensive

Memory Intensive

Analytical Workload Demands


Storage Intensive

Memory Intensive

IBM Storwize family is designed to meet analytical demands

IBM Storwize family IBM Storwize family

Documents

© 2014 IBM Corporation IBM Storwize family: Data ready infrastructure for Business Analytics Aug 2014 ®®