© 2014 EverEdge IP.

September, 2014

IP is not a legal right.

IP is a business asset.

DEFINING: “IP COMMERCIALISATION”

IdentificationAssessment

DevelopmentProtection

Exploitation

IPC =

In terms of relative effort required and value contributed:

HOW IP POSITION AFFECTS COMMERCIALISATION

Rew

ard

($ v

alue

)

Risk + Resource + Time

Sale

License

Deploy

Sale

License

Deploy

Sale LicenseDeploy

Strong IP Position

Weak IP Position

STRATEGY: STAKEHOLDER GOALS AND RESOURCE

Commercialisation strategy starts with the goals and resources of the stakeholders

On-going involvement? Early Exit? ROI or building a business? Resource – esp time and capability

Consider the entire value chain in the strategy

Look for the hurdles

CARROT AND STICK

Different forms of motivation for a strategic partner or buyer

EXECUTION: DO YOUR HOMEWORK

This is a SALES process

Know your customer

Pick your target

Present an opportunity

It ALWAYS takes longer than you think

NO TIME OR CAPABILITY?

OUTSOURCE

QUESTIONS?

Paul Davies| Director IP

EverEdgeIP®

Advisory  | Transactions  | Investment

Winner - Best Commercialisation of IP - NZ International Business Awards 2012.

Winner - Outstanding IP Leader - IP Focus Awards, Shanghai, China, 2012.

T: +64 9 489 2331 | F: +64 9 489 2313 | www.everedgeip.com