© 2011 ReachLocal, Inc.

Search Engine Marketing

Case Studies, thoughts, and other boring stuff

Presented by: Steve Harris

© 2011 ReachLocal, Inc.

Steve Harris – Brief Bio

Media sales – Radio, Television, agency, and internet 15 years

Small Business owner – 2 Computer Stores

Advertising is in my blood

Blogs and Info to read to stay up to date adage.com Searchenginland.com Searchenginewatch.com Mashable TechCrunch

© 2011 ReachLocal, Inc.

Clients I have worked with:

Bank of America

Lowermybills.com

Wells Fargo

© 2011 ReachLocal, Inc.

Three Things that I love about advertising

I can build a business

Not an expense

Helicopter school in Vegas – TV Campaign Drink your Coffee – it's pretty boring

© 2011 ReachLocal, Inc.

Internet – is the foundation.

All media channels drive website traffic

All websites need a phone number – easy to find, and in text (insert mild rant here)

87% of all offline transactions, begin online

Google made 10B, last quarter

© 2011 ReachLocal, Inc.

© 2011 ReachLocal, Inc.

© 2011 ReachLocal, Inc.

© 2011 ReachLocal, Inc.

Top reasons for a campaign not to work:

Budget

Geo Targeting

Website

Leads management

Lead tracking

Phone not answered

5-12 min – average life of lead.

Difficult Category

Sold wrong

© 2011 ReachLocal, Inc.

Thank you for your time

Questions?

If not – pop quiz time!