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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco UCS The Impact of Innovation May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

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Page 1: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Cisco UCSThe Impact of Innovation

May, 2011

Page 2: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Customers Have Spoken Cisco Joins Computing’s Top Tier

Oracle

NEC

Fujitsu

Dell

Cisco

IBM

HP

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%

Oracle

Dell

IBM

Cisco

HP

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%

X86

Ser

ver

Bla

de M

arke

t Sha

re, Q

1 C

Y 1

11

WW

US

UCS #3 with 10.5%

UCS #2 with 19.7%

UCS After Two Short Years

5400 UCS Customers WW

UCS momentum is fueled by game-changing innovation

Cisco is quickly passing established players in fastest growing segment of x86 computing market 2

Source: 1 IDC Worldwide Quarterly Server Tracker, Q1 2011, May 2011 2 IDC Q4 CY10 Server Forecaster, 2010-2015 CAGR of x86 Blade Servers

Page 3: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

They Said It Couldn’t Be Done

Demand for data center innovation has vaulted Cisco Unified Computing System (UCS) to the #3 leader in the fast growing segment of the x86 server market

Q1CY09 Q1CY10 Q1CY110.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Cisco Dell Fujitsu HP IBM NEC Oracle

Customer adoption of UCS is changing the server industry landscape

Cisco growth is out-pacing the market

Customers have shifted over 10% of the global x86 blade server market to Cisco and nearly 20% in the US

UCS #3 and climbing

Market appetite for Innovation

fuels UCS growth

WW X86 Server Blade Market Share

Source: IDC Worldwide Quarterly Server Tracker, Q1 2011, May 2011

Page 4: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Why UCS Is Growing• Cisco Unified Computing System (UCS)

has moved the industry forward by unifying compute, network, storage access and virtualization into one cohesive system

• Cisco data center customers report tangible business results due to transformative improvements in IT efficiency and agility

• UCS is designed to solve key customer challenges in the data center

Manual solution assembly

Inflexible infrastructure

Operational friction

Virtualization complexity

Inefficient scaling

Compliance and audit control

Page 5: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Real Innovation = Real Results40+ World Records and Counting

Q2 CY09 Q1 CY10 Q3 CY10 Q4 CY10 Q4 CY10 Q2 CY11

2-socket VMmark B200 M1

2-socket VMmark B250 M2

SPECjAPPServer 2004 single node 2-socket C250 M2

SPECint_rate_base 2006 X86/64 2-socket B200 M2

SPECfp_rate_base 2006 X86/64 2-socket B200 M2

SPECOMPM base2001 2-socket B200 M2

SPECOMPL base2001 2-socket B200 M2

SPECjbb2005 X86/64 2-socket B200 M2

2-socket server VMmark B200 recapture

LInPack 2-socket B200 M2

VMmark OverallC460 M1

SPECint_rate_base 2006 X86/64 4-socket C460 M1

SPECfp_rate_base 2006 X86/64 4-socket C460 M1

SPECjbb2005 X86/64 4-socket C460 M1

LS-Dyna 4-socket C460M1

SPECOMPM base2001 4-socket C2460 M1

SPECOMPL base20014-socket C2460 M1

Oracle E-business Suite Ex-large Model payroll Batch B200M2

Oracle E-business Suite Medium Model payroll Batch B200M2

Oracle E-business Suite Medium Model Order to Cash B200M2

SPECjAPPServer 2004 2-node B230 M1

SPECjbb2005 X86/64 2-socket B230 M1

VMmark 1-Blade B440 M1

VMmark 1-Blade C460 M1

Oracle E-business Suite Medium Model payroll Batch B200M2

VMmark 2.0 Overall B200 M2

SPECOMPM base2001 2-socket B200 M2

SPECOMPL base2001 2-socket B200 M2

SPECjEnterprise 2010 Overall B440 M1

SPECint_rate_base 2006 X86/64 2-socket B200 M2

VMmark 2.12 -socket-Blade B200 M2

SPECjbb2005 X86/64 2-socket B230 M1

VMmark 1.12 -socket-Blade B230 M1

SPECfp_rate_base2006C260 M2

SPECint_rate_base2006 C260 M2

SPECijbb2005C260 M2

SPECompMbase2001B230M2

SPECompLbase2001 B230 M2

SPECompMbase2001 C460 M2

SPECompLbase2001C460M2

VMmark 2.1C460 M2

SPECint_rate2006 Cisco UCS C460 M2

SPECfp_rate_base2006 X86/64 2-Socket B200 M1

SPECint_rate_base2006 X86/64 2-Socket B200 M1

#1

http://www.cisco.com/en/US/prod/ps10265/industry_benchmarks.html#~application_performance_reports

Page 6: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Cisco Leads Another Market Transition

“Fabric computing is a fixture on the radar screen of many IT groups, driven by the increased penetration of virtualization and prospects for cloud computing.”

—Gartner

Gartner report: Fabric Computing Poised as a Preferred Infrastructure for Virtualization and Cloud Computing, February 11, 2011, George J. Weiss and Andrew Butler Report. ID number: G00210438.

Fabric computing has emerged as the preferred infrastructure for data center virtualization and cloud computing, and Cisco is the market leader in this industry transition

Page 7: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Gartner Identifies Fabric Computing as Preferred Infrastructure for Virtualization and Cloud

0 5 10 15 20 25 30 35 40 45

% of Respondents

Gartner report: Fabric Computing Poised as a Preferred Infrastructure for Virtualization and Cloud Computing, February 11, 2011, George J. Weiss and Andrew Butler Report. ID number: G00210438.

You can read the full Gartner report here: http://www.gartner.com/technology/media-products/reprints/cisco/210438.html

Which vendor would you perceive to be the most competent to deliver on a fabric–based strategy in your enterprise?

Dell

Egenera

HP

IBM

VMware

Other

Don’t Know/Not Sure

Cisco

Page 8: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

What the Industry is Saying….

“According to VARs, Cisco’s UCS is scaring the heck out of all of Cisco’s data center rivals, even if they put on a good face in public and scoff at UCS viability.”

— Computer Reseller News, December 15, 2010

“The Cisco Unified Computing System is a high-end, high-density, highly scalable, awesomely powerful network, compute, virtualization, and management backbone that re-architects the notion of the blade chassis ….”

— Windows IT Pro Tech Ed 2011 Best of Show, May 2011

“It's a paradigm shift in datacenter infrastructure whose time has come.”

—InfoWorld Technology of the Year Award, June 2010

“After several years of being a highly consolidated market where the top 3 vendor accounted for over 80% of blade revenue, the recent entry of Cisco has introduced a viable new competitor to the market.”

— IDC: Jed Scaramella IDC Worldwide Quarterly Server Tracker Press Release, May 24, 2011

Page 9: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

What Does it Mean?

The market has affirmed that Cisco has truly changed the game and is

leading an industry transition that was

long overdue!

Choosing Cisco as a trusted partner

for computing is proving to be the

right path for many as the data center

evolves

UCS is a proven, reliable platform

for enterprise and cloud computing; rapid UCS market traction is driven

by customers seeking better solutions to IT

challenges

Page 10: © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 May, 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

WWW.CISCO.COM/GO/UCS