© 2010 IBM Corporation Smarter Systems Innovation in Storage Rick Terry, Storage Brand Leader UKI IBM Systems and Technology Group

© 2010 IBM Corporation

Smarter Systems Innovation in Storage

Rick Terry, Storage Brand Leader UKI IBM Systems and Technology Group


Smarter Systems for a Smarter Planet

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Welcome to the latest Era, the Smart Revolution

Data is changing the game

Scale and complexity bring new challenge

Smarter systems for a smarter planet



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Today’s data center is under pressure

7 out of 10 companies in the Global 1000 will need to modify their data centers to meet increased power and cooling requirements.

78% of CIOs want to improve the way they use and manage their data.

70 pence in every pound is spent maintaining current IT infrastructures rather than adding new capabilities.



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Scale and complexity bring new challengesA smarter planet requires real-time data analytics and security for unprecedented scale and complexity

Terabytes of structured online data

Petabytes of unstructured data including real-time streams

Simple onlinetransactions with back end processing

Complex transactions integrated with real time analytics

Online data security and intrusion detection

Security analytics for intrusion prediction and prevention

Data

Security

Transactions



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Number of Trades per Day increasesValue per Trade decreasesExtract more value from each trade

Traditional workloads are changing



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Korean credit card company BC Card has 40M cardholders generating 3B transactions a year – and processes 10M authorizations a day.

40 millioncardholders

3 billiontransactions per year




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Two catalysts will dramatically change workload:Real-time fraud analytics and the addition of billions of mobile devices.

Real-timefraud analytics

Mobile devices as credit cards

BC Card needs to extract more value from data:

Predict and prevent fraud

Improve customer loyalty

Lower cost per transaction by an order of magnitude




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CenterPoint, a Houston-based utility, is ramping up to read 2.4 million smart meters at 15-minute intervals.

New workloads are emerging



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Using Tivoli & WebSphere on BladeCenter, CenterPoint is migrating to Power Systems to handle operational analytics and scale.

85 billionmeter reads per year

8 terabytesof data

The insights generated will:

Immediately detect outages

Lower operational costs

Allow consumers to adjust consumption for optimum rates

New workloads are emerging



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A genetic research center led by University of Heidelberg is aggregating microscopic diagnostics and digital imaging with existing bioscience data.

The center will generate up to 12 petabytes of data and 500 million files – to be shared by 40 institutions in multiple locations.

Delivery models are expanding



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IBM Smart Business Storage Cloud will centralize and virtualize the data into a single storage environment.

The center can:

Share and store all types of data

Save operating costs by scaling as data requirements grow

Support intelligent load balancing and dynamic thin provisioning for high performance, scalability and availability

Delivery models are expanding



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Virtualization Integration of servers,

storage and networking

Management Intelligent workload

placement and mobility

Security Trusted cloud and secure

virtual infrastructure

Availability High availability across

data center

Performance • Integration and optimization • System accelerators• In memory and flash

Scaling • Dynamically adjust capacity at

sustained performance

Data Efficiency• Analytics• Encryption• Compression • De-duplication• Archive

Managed Services Managed Resiliency Server Managed

Outsourcing Data Center End User Support

Cloud Storage Development and Test

Pre-integrated Smart Analytics System PureScale Application

System

Organizations need to rethink technology strategies



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IBM Smarter Systems

February March July October z Enterprise

Highly virtualized, inherently resilient, secure environment and Industry’s first multi-architecture platform

Power Systems

Deep integration and optimization at every level for 5X performance and 7X power efficiency with Power7

System x

System level innovation for x86 computing through 5th generation of Enterprise X-Architecture

Broadest portfolio with leadership offerings in every segment

System Storage

A new era in midrange storage and higher performance and efficiency in high end storage



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1956 1993 2003 2010Storage network virtualization

IBM SAN Volume Controller provides single, centralized point of control over data in heterogeneous storage environments.

First magnetic hard disk drive

IBM 305 RAMAC (Random Access Method of Accounting and Control). Capacity of the 305's 50 two-foot diameter disks was 5 megabytes.

First distributed storage

IBM 9337 Disk Array Subsystem is first reliable storage system using multiple, low-cost disk drives as single logical unit.

First Intelligent data placement

IBM System Storage Easy Tier first to automatically move most active data to faster solid-state drives for real-time analysis and less urgent data to tape.

Builds on IBM heritage of innovation and leadership in storage



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IBM investments in capabilities that unlock vast potential of data

Analytics De-duplication Compression Encryption Archive

Largest commercial math department

$12B since 2005 on 20 acquisitions

IBM Smart Analytics System-all platforms

Tivoli Key Lifecycle Manager

IBM Institute for Advanced Security

Homomorphic encryption

Real-time data compression from Storwize acquisition

Deep Compression for DB2

Intelligent Archive integrated system appliance

Global Archive Solutions Center

ProtecTIER from Diligent acquisition

HyperFactor algorithms and in-line processing

Storage Acquisitions: 2007 Softek, Princeton Softech and Novus Consulting Group 2008 XIV, FilesX and Diligent

2010 Storwize, Inc.



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Summary

The data center is being transformed by the deluge of data, number of transactions and increasing concerns about security.

IBM offers a full line of Smarter Systems that address client’s immediate needs and future demands.

IBM’ investment in storage innovation provides the tools to help clients efficiently and effectively search, shrink, shuffle and otherwise manage data for competitive advantage.



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Documents

© 2010 IBM Corporation Smarter Systems Innovation in Storage Rick Terry, Storage Brand Leader UKI IBM Systems and Technology Group