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© 2010 AtKisson Inc. www.AtKisson.com
The Compass Assessment
A strategic evaluation of sustainability performancefor companies and their investors
© 2010 AtKisson Inc. www.AtKisson.com
Current And Past Clients Include:Baltic 21 (the 11 nations of Northern Europe) • European Sustainable Development Network • Brother, Inc. (Japan) • Earth Charter International • Swedish SIDA’s Advanced International Training Programs • United Nations Division for Sustainable Development • Levi Strauss & Co. • Nike • Egyptian National Competitiveness Council • Government of Singapore • Greater New Orleans, Inc. • SEIYU (Japan) • SERDP - Strategic Environmental Research & Development Program (US Government) • Seliger Forum 2010 (Russia) • Sustainable Fashion Academy • States of Queensland, Victoria, NSW, and South Australia • Stockholm County • Sustainable Seattle • Heinz Endowments • Toyota • UNEP • UNDP • Nile Basin Initiative • Bank of Indonesia • Volvo Cars
The sustainability strategy, learning, and
inspiration company
Overall Scores for Success Factors
0.0 1.0 2.0 3.0 4.0 5.0
Skillbase
Leadership
Cultural Strategy
Political Strategy
Timelines
Resource Mgmt
Strategic Links
Strategic Reflection
OVERALL AVERAGE
POWERFUL TOOLS
HIGH-ENERGYWORKSHOPS
EXCEPTIONALCONSULTING
INSPIRATIONAL KEYNOTES
ADVANCEDTRAINING
Founded in 1992, AtKisson Group has long been a leader and innovator in sustainability services
Global Affiliate and Associate Network
© 2010 AtKisson Inc. www.AtKisson.com
Sustainability Indicators and Strategy with practical examples
© 2010 AtKisson Inc. www.AtKisson.com
The Compass is …
N
S
W E
A SYMBOL OF DIRECTION
© 2010 AtKisson Inc. www.AtKisson.com
The Compass is …
Nature
Society
Well-being Economy
© AtKisson, Inc.
A SYMBOL OF SUSTAINABILITY
© 2010 AtKisson Inc. www.AtKisson.com
The Sustainability Compass➤ N = Nature
Environmental impact, resource use, ecosystems, water, energy, climate change
➤ E = EconomyEfficiency, employment, innovation, sustainable business model development
➤ S = SocietySocial responsibility, governance, corporate culture, ethics, equity, transparency
➤ W = WellbeingWorker, customer, and community health & safety, worker opportunity, overall impact on quality of life
NATURE
ECONOMY
SOCIETY
WELLBEING
The Compass Assessment is built on AtKisson’s widely adopted platform for CSR and sustainability
© AtKisson Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Business Integration = to what extent the company has adopted a whole-system approach to sustainability, vertically and horizontally
The Business Integration element of the Compass Assessment includes ...
• Extended product responsibility
• Engaged corporate citizenship
• Adoption and use of a lifecycle perspective
• Customer / consumer engagement
• Evidence that sustainability is embedded in top management and in company core values
The Compass Assessment for Companies adds a fifth “direction” to the analysis: INTEGRATION
© 2010 AtKisson Inc. www.AtKisson.com
• Clear feedback on where your company stands, relative to sustainability goals, and relative to other similar companies
• Overall ranking scores on an intuitive and transparent 100-point scale (where 100 = “perfect” and 0 = “nothing is happening”)
• Detailed backing information on individual parameter scores, and the rationale / analysis behind those scores
• Prioritized recommendations for areas where performance can be improved and risks minimized, in an integrated fashion
The Compass Assessment was developed for harmonization with the Global Reporting Initiative, The Natural Step, ISO26000, and other frameworks
NATURE
ECONOMY
SOCIETY
WELLBEING
The Compass Assessment is built on AtKisson’s widely adopted platform for CSR and sustainability
COMPANY A
COMPANY B
COMPANY C
What the assessment delivers:
© 2010 AtKisson Inc. www.AtKisson.com
External View – Using Public Information Only
Internal View – Using All Available Information
The Compass Assessment can reveal differences between how a companysees itself — and how it is seen by others
An external review reveals what the same company looks like to consumers, investors, activists etc. who only have access to public information
An internal reviewshows some strengths and reflects the actual status of business commitment to sustainability
Companies can be assessed externally (public information) and internally (non-public information)
© 2010 AtKisson Inc. www.AtKisson.com
We assess your GOALS AND POLICIES and your PROGRESS REPORTING against sustainability standards
Sample of final scoring worksheet for “Nature” (illustration only) Shows absolute sustainability goal / performance standard and company’s performance
After extensive review, our analysts assign scores based on a 0-3 scale where 0 = No evidence of activity, 3 = Activity fully aligned (with widely acknowledged ultimate sustainability standards). The accompanying report explains the rationale for each score and compares the most important findings with best-practice performers.
© AtKisson Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Design
Nature
Society
Wellbeing Economy
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Design
W
N
S
E
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Case Study: ORLANDO, FLORIDA
N NatureAIR QUALITY LAKE WATER QUALITY TREE CANOPY
STREAM WATER QUALITY SOLID WASTE RECYCLING CONTROL OF TOXIC RELEASES
LAND USE SUSTAINABILITY ENERGY SUSTAINABILITY SUMMARY NATURE INDEX
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Case Study: ORLANDO, FLORIDA
E EconomyECONOMIC DIVERSITY INCOME DISTRIBUTION HOME OWNERSHIP AFFORDABILITY
RENTAL AFFORDABILITY TRAFFIC SUSTAINABILITY CHILDREN'S ECONOMIC SECURITY
SUMMARY ECONOMY INDEX
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
19990
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Case Study: ORLANDO, FLORIDA
S SocietyVOTING ARTS & CULTURE LITERACY
PUBLIC SAFETY (JUV. CRIME) EDUCATIONAL SYSTEM CITIZENS PERCEPTION OF GOV.
COMMUNITY STABILITY (SCHOOL MOB.) SUMMARY SOCIETY INDEX
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
NO DATA
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Case Study: ORLANDO, FLORIDA
W Well-BeingINFANT HEALTH CHILD LEARNING HEALTH INSURANCE COVERAGE
PSYCH. WELL-BEING (DRUG USE) QUALITY OF LIFE (OPTIMISM) STATUS OF ELDERS
SUMMARY WELL-BEING INDEX
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
0
20
40
60
80
100
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
NO DATA
0
20
40
60
80
100
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Case Study: ORLANDO, FLORIDA
Compass Index of Sustainability 2000
40
50
60
70
80
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
40
50
60
70
80
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
40
50
60
70
80
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
40
50
60
70
80
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
W
N
E
S
40
50
60
70
80
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
OVERALL SUSTAINABILITY INDEXWELL-BEING
ECONOMY
SOCIETY
NATURE
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
Case Study: ORLANDO, FLORIDA
Compass Index of Sustainability 2000
1990 1991 1992 19931994
19951996
19971998
1999
N - NATURE
S - SOCIETY
W- WELL-BEING
E- ECONOMY
40
45
50
55
60
65
70
75
80
© AtKisson, Inc.
© 2010 AtKisson Inc. www.AtKisson.com
… and Now
Compass Index Website
The Top 10 by 2010 Compass Website
http://www.Top10by2010.org/indicators
© 2010 AtKisson Inc. www.AtKisson.com
Executive Summary of the Gladstone Region Sustainability Report
0
1
2
3
4
5
6
7
8
9Air Quality
Energy Consumption
Water Quality and Consumption
Bio-diversity and Eco-Systems
Waste and Recycling
Industry and Infrastructure Development
Employment and the Economy
Agri-business
Building and Planning
Tourism and Hospitality
Community Health
Education and Training
Population and Culture
Crime and Disorder
2001
2011Nox, SO2, PM10, PM2, CO2-e,
Electricity, Oil, Gas
BOD, Mega-litres, Ph, Sediments, Algae
Species loss, land clearing, habitat mapping, tree planting
Tonnage to landfill, Tonnage recycled,
Investment, new business start ups and closures
Unemployment rate, Median w eekly family income, Building approvals, investment
Value of crops, livestock, holding. Stocking rates, carbon sinks
Building approvals, value of investment, eco-eff iciency
No. and Type of Visitors, Expediture in local economy, Purpose
Death rates, cause of death, cancer, ashma, accidents, drugs, alcohol
Retention, qualif ications, pass rates, teacher - pupil ratio, distance to school
Population grow th, ethnicity, age, sex, indigenous
Crimes against persons, property and drugs, alcolholtraff ic offences
TBL
© SMS Consulting
© 2010 AtKisson Inc. www.AtKisson.com
1999/2000 Gladstone Region Greenhouse Emissions
Residential
Commercial
Transport
Waste
Industry
Industry 97.96%
Residential0.65%
Commercial0.53%
Transport0.80% Waste
0.006%
An example of Key Performance Indicators on Regional Scale
© 2010 AtKisson Inc. www.AtKisson.com
0%
10%
20%
30%
40%
50%
60%
Environment
EconomicSocial
2001
2011
Scenario: Business as Usual
The closer you are to the centre, the more sustainable you are.
•Economy more sustainable by approx. +8%
•Environmental Capital declining by approx. -4%
•Social Equity declining by approx. -5%
Sustainability and TBL is about balance and getting the equilibrium right.
TBL Executive Summary for the Gladstone Region
© SMS Consulting.
© 2010 AtKisson Inc. www.AtKisson.com
50 54
70
44
55
N
S
W E
2001
Gladstone Region AtKisson
CompassIndex
© 2010 AtKisson Inc. www.AtKisson.com
60 62
50
40
53
N
S
W E
2011(projected)
Gladstone Region AtKisson
CompassIndex
© 2010 AtKisson Inc. www.AtKisson.com
Benefits
The Compass Assessment helps you set your course for sustainability — and accelerate your progress
• Get a clear view of your sustainability reality from an objective, outside perspective
• Help put everyone on the same page by showing them where the company stands, and where it needs to be heading in sustainability terms
• Learn how consumers see your company compared to how you see it — and gain insights into what consumers might want to know
• Clarify and sharpen strategy, by focusing on those areas most in need of improvement and most likely to produce sustainability ROI
• Set performance benchmarks in place so that targets can be set, an improvement can be monitored and communicated
• Find new pathways to competitive advantage in comparison to market leaders, and in relation to global sustainability risks and opportunities
© 2010 AtKisson Inc. www.AtKisson.com
What We Need from You to Perform the Assessment
External Assessment• Nothing – we use only publicly available data
Internal Assessment• Access to internal information and people to
interview (under strict confidentiality)
• Your choice of other companies against which to benchmark
• Clarity from you on the purpose, target audience, and desired impact of performing an assessment
• Willingness to consider assessment results against absolute (not just comparative) standards – that is, against a long-term sustainability vision
The Compass Assessment offers a high-return value proposition, with minimal disruption of your daily work
© 2010 AtKisson Inc. www.AtKisson.com
Michael LunnSenior Associate AtKisson Group
[email protected]+44 7894062727
www.AtKisson.com
We look forward to working with you ...Questions? Please contact us ...