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© 2009 South-Western, Cengage LearningMARKETINGMARKETING
1
CHAPTER 19
Business Services Marketing Individual Series Event
ScenarioYou must prepare a presentation to persuade
customers to use cell phone banking and present it to the bank’s CEO (judge).
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
2
CHAPTER 19
Business Services Marketing Individual Series Event
DescriptionThe Business Services Individual Series Event
consists of a 100-question, multiple-choice, comprehensive exam and role-plays.
The role-play portion of the event requires participants to translate what they have learned into effective, efficient, and spontaneous action.
The five performance indicators specify the distinct tasks participants must accomplish.
(continued on the next slide)
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
3
CHAPTER 19
Business Services Marketing Individual Series Event
DescriptionStudents have ten minutes to prepare their strategy
for the role-play and ten additional minutes to explain their strategy to the judge.
The judge can ask questions during or after the presentation.
(continued from the previous slide)
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
4
CHAPTER 19
Business Services Marketing Individual Series Event
Performance Indicators EvaluatedDescribe the use of technology in the product/service
management function. Identify consumer protection provisions of appropriate
agencies.Explain the concept of product in business services.Describe the concept of promotion in business services.Analyze product information to identify product features
and benefits.
