© 2009 Eyeblaster. All rights reserved

2009/2010

EB Update & Overview

Vanya JakovljevicSales Manager AU NZ

© 2008 Eyeblaster. All rights reserved

Creative Showcase

FF

FF

© 2008 Eyeblaster. All rights reserved

Banner Upload

14%

© 2009 Eyeblaster. All rights reserved

Workshop for Flash V2Create

• Expandable, Polite and Standard Banners

• Templates – Tailored or preset. Download from a central repository

• Custom Tracking – scan, apply, upload automatically to the server

• Dynamic Ads in a Flash utilising Smart Versioning

See

• View full functioning ad, monitor and position

• Preview of synchronised ads

Share

• Share a preview – Final Ad

• Share work in progress – bundle source files

• Share templates

• Upload ads from Flash

© 2009 Eyeblaster. All rights reserved

Making live updates

Localisation

Enhancing relevancy

So you want to boost ROI by…

It requires budget bustingcreative versions

© 2009 Eyeblaster. All rights reserved

Smart Versioning… in action

creative updates

are that easy and that quick!

© 2009 Eyeblaster. All rights reserved

Ad A

Ad B

Ad C

Day 1 Day 2

2% CTR

0.8% CTR

0.5% CTR

Single Winner

Weighted Bias

CTR Int. Conv.

CTR Int. Conv.

CTR Int. Conv.

Performance optimisation

33% SOV

Key Performance Indicator

© 2009 Eyeblaster. All rights reserved

Optimisation summary

Automatically serve the best performing ads Optimise ads based on key performance indicators

Click Through RateInteraction RateConversion

Single winner or bias serving Updates every 4 hours

Save costs by optimising standard and rich serving User level frequency capping

Improve ROI with more intelligent serving

© 2008 Eyeblaster. All rights reserved

Re-Targeting Tools

• Re-target ads based on previous behaviour across media properties

• Cross-sell / Up-sell to maximise ROI

• Build valuable user database over time• Who has never visited your site• Who has visited your site • Who is active participant on your site

• User interactions determine which ad is shown next in sequence

• Encourage user through the decision making cycle

• Unlimited creative ‘paths’ help improve conversion rates

Pre-Impression, Post-Interaction & Pre-Click

DejaVu Re-targeting Behavioural Sequencing

During the CampaignPrior to Campaign

1st imp 2nd imp 3rd impPrior to Impression Ad

Unknown

Site Visitor

Participant

© 2009 Eyeblaster. All rights reserved

Case Study - Telecommunications

- 29%

- 46%-17%

Source: Eyeblaster Telco Campaign Jan-Dec 2008

© 2009 Eyeblaster. All rights reserved

Dwell timeGo beyond interaction

• Dwell time: Average number of seconds the user engaged with the ad

• Including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction

• An effective analytic tool throughout the rich media spectrum – allow comparison across expandable, polite, with or without video.

© 2008 Eyeblaster. All rights reserved

Nothing Grabs Eyeballs Like VideoEncode it yourself or let Eyeblaster do it for you. Quickly and easily add high-quality video to all your campaigns

Eyeblaster knows video• High-Quality video encoding is

available via Eyeblaster Workshop• Get eye-popping HD video in MP4

format using H.264 codec with Eyeblaster Video Optimization Service

• Expert consultation and best practices• Full screen HD: There’s no other way to

view movie trailers online!

© 2008 Eyeblaster. All rights reserved

Eyeblaster’s industry-leading rich media with Dapper mash-up technology puts the brand message where users are most available

Making the brand contextually relevant

Mash-up AdsEngage users by interacting with relevant information on the current

pageRepurpose valuable information and assets available elsewhere on

the WebMake associations between brand message and information

deemed valuable by userEnhance brand message's timeliness and context

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Channel Connect for Mobile

Mobile ad serving solutions for publishers

and carriers

No comprehensive mobile ad serving tools

for agencies

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Value Proposition

NeedCurrent

SolutionsEyeblaster’s

SolutionRun online and mobile under the same campaign x

Handle efficiently various mobile publishers x

Have third party checking of delivery x

Receive real time, comprehensive and cross-channel reports x

Have post campaign detailed analysis for clear ROI x

Change and optimize creatives in runtime x

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Get Them Chatting About the Brand

Live Chat in Banner• Moderated or un-moderated

• Great for product launches

• Users engage experts or each other

• Create a brand-centric social experience

• Couple with site takeovers for amazing results

Engage users in real-time conversations within a familiar social format —

CHAT!

Build community and demonstrate that the brand is listening

© 2008 Eyeblaster. All rights reserved

Map to Conversion

Maps in Banner Find locations based on ZIP codes or automatically using IP

addressReduces users’ need to do further research on brand

Shortens the path to conversionCombine with "Contact Me" and data collection for even better

results

Give users a shortcut in their path to conversion by making it easy to instantly find you with a tool that they already use

© 2008 Eyeblaster. All rights reserved

Spread the Word!

WidgetsIntegrated data thru Eyeblaster Analytics

A Widget element can be posted from the ads to any of the social networks and be shared among friends

Spread your brand message virallyGreat way to make a campaign multi-channel

Widgets allow users to opt in and spread your brand message virally across the web, taking advantage of the social nature of the web

© 2009 Eyeblaster. All rights reserved

At the click of a buttonCampaign Summary in PowerPoint and Excel

• Generate a presentation with a click of a button

• Full campaign summary slide deck in standard PPT format

• Visual presentation of campaign performance data

We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it takes us far less time to pull everything together.

Alexia Paterson, MediaCom, Media Executive

“ ”

© 2009 Eyeblaster. All rights reserved

Custom Report BuilderMix and Match

• Select the metrics you need

• Mix delivery, engagement and conversion data in one report

• All delivered in flat Excel

• Copy and paste the data to other sources

• Analysis made easy!

© 2008 Eyeblaster. All rights reserved

CampaignMonitor

v1.0

EyeblasterUniversal

Tags EyeblasterWorkshop

for Flash v1.0

ExcelBased

Trafficking

Eyeblaster Analytics

v2.0

Campaign Monitor

v2.0

HD VideoSupport

Eyeblaster Creative Zone

ChannelConnect4 Search

EyeblasterWorkshop

for Flash v2.0

Exceltrafficking

forconversion

tags

ChannelConnect

4 Mobile

Custom Report Builder

SmartVersioning

Omniture & BCC

Integration

New AdServing

Platform

Rich Media for Mobile

2007

2008

2009 2010

Eyeblaster’s commitment to clients

Innovation

© 2008 Eyeblaster. All rights reserved

Next Steps?