© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Innovators Forum Editorial Update

Jess Wells, Editorial DirectorAs of May 25, 2010

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Lifetime Metrics

•10,927 visits (Add 2,400 visits to all numbers; visits prior to Google Analytics installed).

• Goal was 10,000 by July 31, 2010

•13,061 Page Views; 10,727 unique views of content

•132 blog posts

• 95 comments

• 5,016 downloads of podcasts (Innovators Small Business Insights)

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Top Content viaIF

• In our third week of “the turn” in direction, current blog topics pulling well in their first week

• No apples-to-apples but 572 visitors since “the turn” vs. 808 in previous 3 weeks so traffic is down, but…

• “4 Reasons” article picked up by MyVenturePad = 379 views on the site

• Blogs via associations pull best: “How to Move Inventory” got 1,173 views

• Second best is the big name: Blaisingame got 889 views; Michael Gerber, 726

• Caveat is that the older ones reap the benefit of a cumulative effect but…

• Customer stories only 300+ during the same time period. Flip Mino post pulled 396 but is older than “Encouraging Risk Taking in Employees” with 601.

• “How to” focus of blogs generates Google traffic = #1 driver. It’s the way people find us.

• Short form blog posts cannot be propagated. Need to be >250 words, no video, “how to” in focus.

•Short form blogs can still be bookmarked

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Top Drive-to tactics # of Visits

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Top Drive-to tactics Pages/Visit

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Top Drive-to tactics Bounce Rate

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Podcasts

April: 598 downloads

May: 557 downloads

Lifetime: 5,016 downloads

22 episodes

Potential here (curation from other depts; other TechTutors etc)

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Engagement

• Entrepreneur.com

• StartUp.biz

• SBTV.com

• MyVenturePad.com

• BizSugar.com (via RSS)

• Investigating others with tech focus

• SmallBizTechnology.com

• SmallBizComputing.com

• IT Toolbox.com

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Engagement