© 2009 by Strategic Business Insights. All rights reserved.© 2009 by Strategic Business Insights. All rights reserved.

Facilitating Innovation for Your Organization

Martin Schwirnmschwirn@sbi-i.com

www.strategicbusinessinsights.com

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Corporate Bio

SRIC-BI is a consulting and research firm that offers the tools and expertise to help organizations identify and exploit opportunities.

• Headquarters in Silicon Valley; offices in Japan, the United Kingdom, and Princeton, New Jersey

• Originally part of Stanford Research Institute (SRI)

• Uses proprietary tools for industry decision makers

• Services electronics, health-care, energy, financial, and consumer goods industry sectors, among others

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Corporate Mission

SRIC-BI helps its clients look to the future to extract value from:• New technology opportunities

• Unmet consumer and business needs

• Emerging business domains

© 2009 by SRI Consulting Business Intelligence. All rights reserved.

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Scan™

For Business Leaders in the Know

Scan™

For Business Leaders in the Know

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Get There First With Scan™

Scan™ is an intelligence tool to improve business decision making through the identification and analysis of early signals of change.

• Provides early warning of pre-trend topics found in the external environment.

• Employs a continuous and systematic process.

• Reflects the dynamic intersection of diverse arenas, such as science and technology, culture and politics, new business processes, and consumer behavior.

• Business leaders turn to Scan to cut through the hype and save time as they manage uncertainty and plan for emerging opportunities.

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The Source of Uncertainty

The interplay of cultural,commercial, and technologicalfactors in themarketplacedefies predictionand createsuncertainty.

Commerce• Strategy• Competition• Value Chain/Web• Globalization • Partnerships/Alliances

Value- Creation

Maelstrom

Culture/Society• Consumer Demand• Government Action• Public Opinion

Technology• Innovation• Diffusion• Convergence

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Harvesting Results

External EnvironmentMarkets: Opportunities and Threats

100 Abstracts monthly

12 Patterns monthly

6 Signals of Change monthly

Scientific Journals Broadcasting

NewspapersMagazines Trade Publications

Web 2.0 Media

Consulting WorkConferencesPersonal Observations

Scan Meeting

Clustering, Filtering, Selection

Distillation

Background Research, Refinement

Chaotic

Unstructured

Focused

Structured

Real-Time

Data Points

Early Alerts

To Changes

Business Publications

Individualized

Next Steps

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Signals of

Change

Pattern Recognition, Analysis, and Research

The Process of Scanning

Workshops

100+ Abstracts

Consultations

Monthly Scan

Meeting

Contributing Teams:

•Values & Lifestyles (VALS)

•Consumer Financial Decisions (CFD)

•Virtual Worlds at Work (VWW)

•Explorer

•Consultants

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From Quick Alerts to Added Analysis to Client-Specific Work

IdeaCollection

and

Generation

Initial

Descriptions

Ranking

and

Selection

More

Detailed

Profiling

Scenario

Planning

Opportunity

Discovery

Opportunity

Assessment

Road Mapping

And

Actions

Number of Ideas

Effort per Idea

Abstracts ClustersSignals of

ChangeProject-Based Consulting

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Scan™ Service Features

Research

• Signals of Change: SBI will identify and qualify 6 Signals of Change monthly, providing actionable insights across all industries, functions, and disciplines.

• Patterns & Analysis: 12 monthly patterns – sorted and combined abstracts – crossing industries, regions, and disciplines, which provide robust and verifiable changes that will affect businesses.

• Abstract resources: Clients may access to a database of 8,500+ Scan abstracts.

• Scan Meeting Synopsis: An outline of developments in the external environment with links to related Patterns and Signals of Change.

Meetings

• Scan Meetings: Members may attend Scan meetings at SBI to participate in the process of pattern recognition for the identification of new Signals of Change.

Customized Work

• Workshops: SBI will conduct two workshops at your site to identify items impacting the client organization.

• Custom Signals: SBI will provide four customized signals to help clients make an informed evaluation about issues identified in Scan Workshops.

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Client Interaction

SBI hosts clients at six yearly Scan meetings in Menlo Park• 20 January 2010• 17 March 2010• 19 May 2010• 7 July 2010• 1 September 2010• 3 November 2010

SBI will also engage clients in two workshops annually at their site.

DC Scan meetings are held quarterly for government and corporate clients.• March• July• November

Scan meetings are also regularly held in Croydon, England and Tokyo, Japan.

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Understanding Workshops Workshop themes• Topical (Sample)

• Biology

• Health-care

• Privacy

• Social Media

• Sustainability

• Training• Scanning is utilized by corporations to train team members to think proactively

about the future.

Workshop goals• Identify potential trends, opportunities, and threats.

• Identify emerging product and service opportunities.

• Share strategic thought across departments.

• Connect social developments with product needs and manufacturing functions.

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Best Practices• A global car manufacturer has inaugurated a monthly Scan

meeting with revolving members to allow improved communication between departments and uncover strategic opportunities.

• A North American CPG company has a team monitoring the business, technological, and market environments. They use Scan to supplement its information, find missing data points, and identify topics of interest.

• A global consumer-electronics company has integrated Scan meetings into R&D operations to identify social trends that could open up opportunities for new market segments or products.

• A North American insurance company holds internal Scan meetings and sends employees to open SBI meetings to identify potential long-term trends early. It then assigns identified topics to company researchers.

• A number of Scan clients hold quarterly scoped meetings with SBI consultants on thematic issues in order to identify disruptions in their business reality.

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The Bottom Line

Scan provides insights into technology, commerce, and cultural issues which are outside the scope of a client’s area of expertise.

Decision-makers turn to SBI to separate the hype from reality when identifying and evaluating opportunities and threats emerging from outside their core competencies.

Scan offers companies an early jump on the future – often resulting in competitive advantage.