© 2008, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice.

BPO: Technology-driven Evolution

June 9 2009

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Evolution of the BPO Industry

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Platform-based “Managed Services”

Customer Needs Role of Technology

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Case Study: Top 5 Pharma

Business Situation• Multi layered Sales Team

• Ongoing tweaking of Sales territories due to dynamic market conditions

• Multiple disparate legacy business supporting sales teams

• Existing systems unable to cope up with required work and flexibility

Solution• Deployment of web based single interface platform

• Backed by Global Services team

Benefits• Reduced cycle time to implement changes

• Online tracking of changing territories of Sales Reps

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Rapid Deployment Solution: Workflow

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© 2009, Cognizant Technology Solutions. All Rights Reserved.

Web based collaborative platform offers field sales force and home office a blend of automation and alignment expertise

Pop-up maps and data summaries provide additional detail and

perspective

Data grid contains geographies for the selected node in the

hierarchy tree

Hierarchy tree shows the geography (and all geography below that level) covered by the REP or District Manager

Geography Structure module button in the

navigation panel

Action buttons on toolbar

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Business Experts

Structure designed to Transfer, Retain and Cultivate business knowledge offshore

Combining contextual knowledge and high touch service…

...with offshore efficiency and scalability.

100+ Functional Consultants

and Domain Specialists

Off shoreClient On shore

Business knowledge institutionalized in product platform

Functional Experts

Analysts

Technologists

350+ Professionals including 150+ IIT-ians and 50+ Top-tier MBA’s

Platform-based Outsourcing Model

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