© 2007 Les Mills International Limited ONLINE DEVELOPMENT LESMILLS.COM

© 2007 Les Mills International Limited© 2007 Les Mills International Limited

ONLINE DEVELOPMENTLESMILLS.COM


ONLINE OPPORTUNITYTHE ONLINE SPACE PRESENTS A UNIQUE OPPORTUNITY FOR RAPID BRAND DEVELOPMENT GLOBAL REACH 24/7/365 MULTILINGUAL ONE BILLION PEOPLE ONLINE

© 2007 Les Mills International Limited


MISSIONTO BE A TOP 5 HEALTH AND FITNESS

BRAND WITHIN REACH OF ALL To fulfill our mission we must have an online presence which

supports the Les Mills’ brand as being a world-leading global fitness brand.

In this truly global environment, Les Mills must have a website that will traverse geographical, language, time-zone and technological boundaries.

We must provide a comprehensive website that allows for multiple user groups, provides accurate, customised content and allows for geographically disparate communities.

We must join the likes of NIKE, ASICS and REEBOK in the online world.


LESMILLS.COM GOES OFFIN FEBRUARY 2007, LES MILLS RELAUNCHED ITS WEBSITE. IN ITS FIRST MONTH ONLINE THE WEBSITE HAS HAD UNPRECEDENTED LEVELS OF TRAFFIC

OVER 3,000,000 PAGE VIEWS (Approx Monthly Average/2006: 492,741)

OVER 350,000 VISITS (Approx Monthly Average/2006: 116,818)

OVER 180,000 UNIQUE VISITORS (Approx Monthly Average/2006: 55,935)

OVER 6,800 COMMUNITY PROFILES (Not applicable in 2006) *Statistics for the period 20/2/07 to 20/3/07


LESMILLS.COM CONTENTPARTICIPANTS

INTERACTIVE PROGRAM CONTENT CLASS LOCATOR LEARN THE MOVES VOTE FOR A SONG PROFILES FORUMS KIA KAHA BLOG


LESMILLS.COM CONTENTINSTRUCTORS

EDUCATION ARCHIVES EMPLOYMENT TOOL RECIPE AND FOOD VALUE DATABASE PROFILES FORUMS DOWNLOADABLE WALLPAPERS BE LOUD AND HEARD


LESMILLS.COM CONTENTCLUBS

ECLUB GROUP FITNESS MANAGEMENT GROUP FIT P.R.O.F.I.T. EMPLOYMENT TOOL GFM FORUM TIMETABLE CREATOR CLUB PROFILE


Les Mills is creating an online global brand space which will service participants, instructors, clubs, trainers and agents.

Les Mills agents are invited to use a mirrored versions of the Les Mills global website, leveraging off the substantial investment LMI is making in content and functionality.

Les Mills can provide flexible functionality for you to manage your own version of the Les Mills’ website on an ongoing basis, with resources and content specific to your region.

Les Mills has engaged online experts to assist us in ensuring we have a ‘world class’ website design with easy-to-use navigation. As a member of the Les Mills’ online group you would receive the benefit of this expertise.

AGENTSBENEFITS TO YOU?


2007 & BEYOND

WE ARE COMMITTED TO INVESTING IN THE DEVELOPMENT AND GROWTH OF LES MILLS AS AN ONLINE BRAND

WE BELIEVE THAT ONLINE IS OUR COLLECTIVE FUTURE WE ARE COMMITTED TO EXPANDING THE LES MILLS

EXPERIENCE FOR ALL THROUGH A DYNAMIC, INTERACTIVE WEBSITE

A COMMITMENT TO ONLINE


ONLINE STORE EXPANSION OF ONLINE COMMUNITY POD CASTS/DOWNLOADS ENHANCED ONLINE EDUCATION VIDEO BLOGS/ONLINE VIDEO SEMINARS LEAD GENERATION TOOLS

2007 & BEYONDINITIATIVES BEING SCOPED FOR 2007


ENHANCED TIMETABLE CREATOR MARKETING RESOURCE CREATION DEVICE EXPORTABLE CONTENT TO CLUB WEBSITES AGENT STATISTICAL REPORTING TOOLS ONLINE ADVERTISING - AD WORDS

2007 & BEYOND (CONTINUED)INITIATIVES BEING SCOPED FOR 2007


2007 & BEYONDONLINE EDUCATION DEVELOPMENTS - BODYVIVE USA TRIAL

Post initial training, pre assessment A partnership with ACE to provide content (including CECs) An interactive online learning tool – provided via Agents’ websites

Interactive assessment

Referral point for education

Automatic CEC allocation

Approximately three hours of online learning Instructors pay for education and qualifications at reduced market rates

© 2007 Les Mills International Limited© 2007 Les Mills International Limited© 2007 Les Mills International Limited

Documents

© 2007 Les Mills International Limited ONLINE DEVELOPMENT LESMILLS.COM