© 2007 IBM Corporation Innovation That Matters Web 2.0: the current generation of Internet capabilities Christopher Perrien [email protected]@us.ibm.com,

© 2007 IBM Corporation

Innovation That Matters

Web 2.0: the current generation of Internet capabilities

Christopher Perrien

[email protected], 919.402.1982

mailto:[email protected]


Plan for today

Stimulate your thinking about Web 2.0 & your business

Acquaint ourselves with fundamental Web 2.0 terms & technologies

Encourage you that now is a good time to act

Give you some ideas on how to get started– At the browser and at the technical layer


Proliferation of Open Standards have enabled innovation and greater efficiency of “social experience” in what is now known as WEB 2.0

Web 1.0 was about connecting computers and

making technology more efficient for computers.

Web 2.0 is about connecting people, and

making technology efficient for people.

4 © 2007 IBM Corporation

Blogging

1. Knowledge is no longer Power 2. Be larger than you are3. Community Building4. 3rd Screen 5. Video Video Video6. Games & virtual worlds7. SaaS & SOA8. Mash-ups, Gadgets, Widgets9. Pay the customer first10.Low barriers to getting started

Wikis





10


Big, bold imagery with threeprimary ŌbucketsÕ Š Exhibits, Visitorinfo, and Support.

Top nav addresses kinds ofvisitors, left nav is Museum stuff +reference.

Like the quick-fact (ŅHistoryMinuteÓ)

Chicago History Museum

Discover Magazine

Dynamically-generatedhomepage keepsa fresh feel. Blendof News, Featurecontent, andmultimedia getsprominence,ŅdepartmentsÓ isimportant too, butsecondary.

12


What you should know about Web 2.0

1. Knowledge is no longer Power 2. Be larger than you are3. Community Building4. 3rd Screen 5. Video Video Video6. Games & virtual worlds7. SaaS & SOA8. Mash-ups, Gadgets, Widgets9. Pay the customer first10.Low barriers to getting started

13


We all know; Sharing is therefore power

14


Appear LARGER than you are

15


Third Screen: mobile search = advertising $

Google buys DoubleClick for $3.1b

Yahoo buys stake in Right Media for $680 mm and acquires Tyroo

Microsoft acquires Motion Bridge, GeoTango, TSSX (China Mobile)

16


Video Video Video

17


18


19


20


Web Services & SOA & Software as Service

21


Mash-ups, Gadgets, Widgets

22


Mash-ups, Gadgets, Widgets


24


Pay the Customer First

25


Community Building & Social Networks


Lower Barriers to getting started

Source: Forrester Research, Inc


Web 2.0 @ ibm.com


Collective Intelligence: Thinkplace


Collective Intelligence: Tech. Adoption Program- TAP


Wikis: Wiki Central v2


Demand Workplace RSS Feeds


Blogging: w3 BlogCentral


The First Step: IBM Lotus Sametime 7.5

Instant Messaging– Richer user experience – New IM client with comprehensive update to

user interface and features

Web Conferencing– New Lotus Sametime Web conference user

experience– Easy, fast and reliable entry to Web

conferences

Communities, broadcast applications, and other innovations

Major upgrade and investment in real-time collaboration:


Lotus Connections services

CommunitiesCreate, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise

BlogsUse a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog

DogearSave, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise

ActivitiesOrganize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster

ProfilesQuickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities


Documents

© 2007 IBM Corporation Innovation That Matters Web 2.0: the current generation of Internet capabilities Christopher Perrien [email protected]@us.ibm.com,