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Competing with the Cisco Unified Communications Architecture

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Unified Communications 9/5/2007 2

STRATEGYSTRATEGYVISIONVISION

Develop the network as the platform to unify the workspace and transform the business

Develop the network as the platform to unify the workspace and transform the business

Empower people in Empower people in the Human Network the Human Network

to collaborate to collaborate effectively--anytime, effectively--anytime, anywhere, on any anywhere, on any

devicedevice

Empower people in Empower people in the Human Network the Human Network

to collaborate to collaborate effectively--anytime, effectively--anytime, anywhere, on any anywhere, on any

devicedevice

EXECUTIONEXECUTION

Build solutions that areNetwork-Centric, offer a compelling user experience,and an improved TCO

Build solutions that areNetwork-Centric, offer a compelling user experience,and an improved TCO

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2005 2007 2009 201020082006 2011 2012

Legacy

Migrate

Extending UC across

the business

Accelerate

Competitive advantage

with UC

Transform

Extend UC to customers,

partners

Include

From Millions to Billions of Users

5-Phase Strategy for UC

Frictionless Collaboration

Transcend

Boundary-Free UC

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What’s in Your Customer’s Workspace?

Applications

Devices

Operating Systems

Networks

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Where Are the Workspaces in Your Customer’s Organization?

Retail Location

Corporate Office

On the Road

Home Office

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Legacy Architecture

PBX

PBX

PBX

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Hybrid Architecture

IPWAN

IPWAN

Load Balancer Load Balancer

PBX

PBX

PBX

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Only a Network-Based Architecture Can Truly Unify the Workspace

Security Collaboration

Speech Conferencing

QoSMobility

PolicyCall Control

PresenceVideo

Single, unified, cost-effective IP networkAny application supported in any workspace

Availability and resiliency via clustering

Network as the Platform forUnified Communications

SONA

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Robust: The Network as the Platform for Unified Communications

Robust: Leveraging the power, fault tolerance,and reliability of the Services Oriented

Network Architecture for organizations of all sizes

SONA

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Open: Unification Across Systems, Media, Devices and Vendors

Open: Cisco Unified Communications Is Built on an Open Standards Architecture; That Means

That It Works Across any Device, Operating System or Media

SONA

Devices

Applications

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Secure: Keeping Intellectual Propertyin, Malicious Code Out

Secure: Cisco Unified Communications Delivers

a Proven and Secure Network Architecture That You Can Trust

SONA

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Scalable: The Right Investment for Every Workspace

Scalable: Unify Systems You Have Now;

Add Features, Systems, and Employees when You Need Them; Only Pay for what

You Need, when You Need It

Employees

Features

SONA

Systems

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SBCA

Integrated Services

Application Aware

Solutions

Plug-n-PlaySolutions

Cisco Smart Business Communications System

Commonalities: Framework of Modular Architectures; Services Oriented; Modular Services;

Verified & Interoperable Designs; Utilize Lifecycle Services

Smart Business Communications Architecture Packaging SONA for the SMB

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Cisco Unified Workspace Licensing

Client and server software andlicensing packaged together

Appropriate servers, hardware, anddevices purchased separately

Requires a three year UCSS contract

Reflects that Cisco Unified Communications extends beyond the desktop

Competitive advantage

Simplifies Bill of Materials creation, order entry, subscription, and support

What Is It?

Why Sell it to Your Customers?

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What’s in Workspace Licensing?Standard Edition v. Professional Edition

Standard Edition Professional Edition

Video Conferencing

Web Conferencing

Audio Conferencing

Mobile Phone Client

Presence Presence

Mobility (with Sim Ring services) Mobility (with Sim Ring services)

Soft Client Soft Client

Voice Messaging Unified Messaging

License for One Phone Unlimited Phone Licenses

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