© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Intellectual Propertyin Canada

Morgan N. ElliottGlobal Policy & Government Affairs

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Cisco Systems: Worldwide Leader in Networking for the Internet

Cisco Products Power the Internet

• 500+ worldwide patents

• 1200 filed, many more in the pipeline

• ODC approx. $100M/yr in R&D

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

The Value of IP

Fortune 500: 45% - 75% of company valuation

Represents highest growth area in global economy

Strength of company’s brand makes it vulnerable

Nations to negotiate Anti-Counterfeiting Trade Agreement (ACTA)

Resources dedicated to IP theft

Anton Pillar Orders (civil search & seizure warrants)

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Operation Cisco Raider

Joint FBI, Homeland Security, RCMP investigationJoint FBI, Homeland Security, RCMP investigation

• Highly successful, coordinated law enforcement effort

• Major case designation

• RCMP seize 1600 counterfeit parts, worth $2M+ - destined to U.S.

• U.S. agencies nab more than 20,000 products – nearly $14M

• Joint operations seize 74,000+ products – more than $78M

• Highly successful, coordinated law enforcement effort

• Major case designation

• RCMP seize 1600 counterfeit parts, worth $2M+ - destined to U.S.

• U.S. agencies nab more than 20,000 products – nearly $14M

• Joint operations seize 74,000+ products – more than $78M

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Protecting Investments

IP theft doesn’t:– contribute to innovation

– help increase productivity

– help create jobs

– protect social programs

IP theft does:– undermine gov’t revenues

– support organized crime

– lead to death

– has funded terrorism

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

What needs to be done?

Should gov’t moderate between rights holders & other players?

Additional legislation to better secure IP protection?

If rules implemented - Ex-ante vs. Ex-post?

Are general competition laws a sufficient remedy?

Risk of over regulation?

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Value ofIntellectual Property

8© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential