© 2006 Thomson Corporation. All righrs reserved Academic: 2007 Strategies

.

© 2006 Thomson Corporation. All righrs reserved

Academic: 2007 Strategies

2© 2006 Thomson Corporation. All righrs reserved

Provides content that libraries already subscribe to.

Provides content that libraries really want, but cannot afford to subscribe to.

If You Remember Anything… Remember This


• Licensing is focused on subject gaps, not competitor title lists

• Titles are licensed to address needs determined by end user search queries

• Library programs are monitored to identify content needs


2007 Content Acquisition Strategy

Database Full-text titles in Academic OneFile

Titles Unique to Academic OneFile

AGRICOLA 215 149

Biological Abstracts (BIOSIS) 360 214

CINAHL 595 418

EconLit 143 89

ERIC 691 422

GeoRef 198 166

Inspec 432 357

MEDLINE 832 493

MLA International Bibliography 347 223

PsycINFO 547 348

RILM 333 195

SPORTDiscus 134 92


Academic General Reference

InfoTrac Student

InfoTrac Junior


Key Products to Focus On

And the PowerSearch PowerPack


InfoTrac Overlap

Academic OneFile75% Unique

General OneFile75% Unique

EAI GRC Gold


Databases focused on college research

Database Primary Focus Graduate School

4 Year University

Community College

More than 10,000 academic journals across disciplines.

More than 4,000 academic journals across disciplines.

Periodical Databases for College Students


Academic OneFile Performance

$0.00

$100,000.00

$200,000.00

$300,000.00

$400,000.00

$500,000.00

$600,000.00

$700,000.00

Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07

Month

Bill

ing

s

$2,000,000 in new sales in 6 months…On a $15,000 investment!


Developing the Premier Academic Database

– Largest collection of peer-reviewed journals– Largest collection of active full-text journals with no embargo

• Seamlessly integrated with Thomson ISI’s Web of Science and Journal Citation Reports

• Cited References – forward and backward • Direct links to

– Ingenta– JSTOR– ProjectMuse– Blackwell Synergy– Science Direct– Scopus

• Digital Object Identifier (DOI) links embedded in articles• Full OpenURL compliance


Features and Benefits

Feature: Strong coverage of hard sciences, medicine, engineering and business.

Benefit: Graduate school students can also use this database.

Feature: Full collection of Elsevier abstracts for every Elsevier journal, from 1996 to present.

Benefit: Users are able to link into the library’s ejournal collection and/or Science Direct even when using Academic OneFile.

Feature: Linking to Web of Science, Journal Citation Reports and JSTOR.

Benefit: Drives usage to library’s other databases, including high-priced databases that are not being used to their full potential. Users are able to link directly at the article level to and from these databases.



Feature: Full-Text of the New York Times, London Times and Financial Times.

Benefit: Users are able to access the latest news information when researching a topic, without leaving the database.

Feature: Full NPR Collection in audio and transcripts. Benefit: Users are able to listen to/read the latest interviews and

commentary on current events, as well as reviews of literary works and productions. Educators are able to add multimedia to their assignments.

Feature: Full-text for periodicals covered in major bibliographic databases such as CINAHL, BIOSIS, MLA, PsychInfo, ERIC, EconLit, RILM, etc.

Benefit: Libraries that have these databases are now able to access the full-text articles through Academic OneFile. InfoTrac maintains more full-text coverage of this content than any other database.



Feature: Peer-reviewed journals are available in multiple languages. Benefit: Allows users to get the full international perspective on a

topic. The best peer-reviewed journals from other countries are available.

Feature: All content can also be translated into multiple languages. Benefit: Users whose first language is not English are still able to

make use of the database.

Feature: Majority of content in Academic OneFile is unique. Benefit: Library is not duplicating their collection – be it with another

database or with their journal subscriptions. Academic OneFile is focused on adding content that libraries need and want, but do not currently have.


Web of Knowledge Linking


Impact Factor Analysis


JSTOR Linking


What really differentiates Academic OneFile

In addition to the unique peer-reviewed journals:

• Major newspapers:– New York Times from 1995 to present – Financial Times from 1996 to present– Times of London from 1985 to present

• Hundreds of foreign-language, peer-reviewed journals from Latin America, Asia and Europe

• Premier, award-winning reference sources: – Gale Encyclopedia of Medicine– Gale Encyclopedia of Science– Gale Encyclopedia of Cancer– Encyclopedia of World Biography

• Also included is the full Economist Intelligence Unit series.

• And the following audio components: NPR Archive with transcripts, podcasts from major news sources


Comparison

Academic Database Comparison January 2007

Total Titles

Total Full-Text

Titles

Total Peer-

Reviewed Titles

Total Embargoed

Titles

Total Active,

Full-Text Titles

Total Active,

Full-Text with no Embargo

Titles

Total Peer-Reviewed,

Active Full-Text with no Embargo

Titles

Academic OneFile 10,658 3,897 8,238 454 2,909 2,573 1,908 General OneFile 10,891 6,428 3,601 625 4,315 3,818 965 Expanded Academic ASAP 4,236 2,497 3,036 407 1,784 1,489 985 Academic ASAP 1,278 709 857 98 446 397 225

Academic Search Premier 8,260 4,580 7,127 3,259 3,861 1,292 858 Academic Search Elite 3,561 2,367 2,769 1,394 1,971 838 551


Educator’s Reference Complete

• Collection of nearly 1,100 periodicals, mostly full-text, academic journals, nearly all covered in ERIC database– Strong focus on educational psychology

• Collection of 200 full-text reports covered in ERIC, published in Spanish and English by the US Department of Education

• Podcasts and audio content centered around issues in education– Peterson’s College Prep Podcasts– US Government Podcasts on Education

• Cross-searchable with Thomson Gale eBooks such as the Gale Encyclopedia of Education, College Blue Book and titles from Information Science Publishing


Health Reference Center Academic

• Will relaunch in 2007 as a premier resource for medical schools, hospitals and academic institutions.

• Vast majority of content will be peer-reviewed, with a primary focus on biomedicine, nursing and psychology.

• Will include licensed video animations.• Will include medical images.• Plus, audio versions of:


The PowerPack

• Information Science and Library Issues• InfoTrac OneFile• Insurance and Liability Collection• Military and Intelligence Database• Nursing and Allied Health• Pop Culture Collection• Psychology Collection• Religion & Philosophy Collection• Small Business Collection• Sports Medicine and Physical

Therapy• Tourism, Hospitality and Leisure• Vocations, Careers and Technical

Education

• War and Terrorism Collection

• Agriculture Collection• Business Economics and Theory• Communications and Mass Media• Computer Database• Criminal Justice Collection• Diversity Studies Collection• Environmental Studies and Policy• Expanded Academic ASAP• Gay, Lesbian, Bisexual & Transgender

Issues• General Business File ASAP• General Reference Center Gold• General Science Collection• Health Reference Center Academic

When a customer subscribes to Academic OneFile, they also get access to:


• Major university subscribers help shape content acquisitions:– Journals that faculty cite/publish/use the most– Journals that no longer fit into university’s shrinking

subscription budget

• Current university partners

InfoTrac Academic Partners Program


A University Example

University of Nevada offers one of the very best Educational Psychology graduate programs in the nation

Dr. MICHAEL NUSSBAUM Department of Educational PsychologyUniversity of Nevada, Las Vegas

• Authored articles appeared in 9 refereed journals from 2000-present

• Academic OneFile covers 8 of these 9 refereed journals in active, full-text with no embargo (Academic Search Premier covers 4)

• Remaining journal would be considered a priority acquisition for Academic OneFile


It All Started With a Few Databases…

Nearly 100,000,000 articles from the world’s leading

periodicals

More than 1,000 of the world’s leading

reference books


35,000 Libraries and Growing

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Loca

tion

s

Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06

Month

Migration of Customers to Thomson PowerSearch


In 2007, expect a research experience unlike any

other…


Literature Search Business Search Biography Search

Cross-search all databases at once

or

Search databases by subject – with functionality specific to that subject.


The Launch of “PowerSearch Plus”

Search all Gale Databases

Search All Other Databases

Search Library Catalog

Search Open Web


PowerSearch Now


PowerSearch Plus


Access All Your Resources at Once

Add a search box to your web pages


Pricing for PowerSearch Plus

• All Gale databases can be searched for free.• Only pay to search other vendor’s databases and

your catalog.• Priced much lower than your typical federated

search.• Fixed pricing that is simple to understand.


Additional New Features in Early 2007

• Visual Search• Search alerts in PowerSearch, with RSS export capability• Cleaned up user interface, with easier access to limiters• Better document display, with easier access to InfoMarks

and tools• Improved “How-to-Cite” functionality• Tab configuration and “All Results” tab• Enhanced Subject Guide with topic groupings, as well as

“limit by subject”• Search within Results


Visual Search… only in PowerSearch


A New Common Menu


New Results Display

Narrow by subject

Choose tab order

Search within results


New Document Display

Email, Print, Cite, Translate

Hyperlinked Fields


Who is Talking to Your Customers?

Inside and Field Sales Reps

Inside and Field Sales Reps

Account Services Manager

EBSCO Publishing EBSCO Subscriptions

Up to five people calling on each account.

And that’s not necessarily a good thing…


How Sales is Organized

• EBSCO sales reps are divided into two categories:– One group focused on Public, K-12, and Small Academics– One group focused on Large Academics and Corporations

• EBSCO hires librarians to do all the training:– They report up to the subscription side of the business– They do more intelligence gathering and selling than

training


But There is Light…

• Librarians do not always appreciate EBSCO’s aggressive approach… in fact, it was the first thing they thought of when asked about EBSCO.

• Sales reps cross-market organization prevents them from entirely knowing their markets

• We are just beginning to uncover the mediocrity of their databases


Dig and You Shall Find

Science Reference Center• 39 Academic Journals• 70 Magazines• Hundreds of reference books, such as the famed

Dartmouth winner…


Preparing to Take an EBSCO Away

• Find out what journal collections the library has:– Blackwell– Taylor and Francis– Sage

• Find out what bibliographic databases they have:– CINAHL– ERIC– PSYCHInfo

• This will help you build our value proposition


Preparing to Take an EBSCO Away

• We provide content outside of their existing ejournal collection

• We provide full-text for the titles in the bibliographic databases

• Even if they have EBSCO through the state, they will see a tremendous amount of value in our database.


Thank You!

Questions?

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© 2006 Thomson Corporation. All righrs reserved Academic: 2007 Strategies