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© 2006 Outsell, Inc. All rights reserved. 1
© 2006 Outsell, Inc. All rights reserved. 2
Information Online
February 1, 2007
Library Futures: Users, Technology, and You
Joanne Lustig, Vice President & Lead AnalystOutsell, Inc.
© 2006 Outsell, Inc. All rights reserved. 3
“The future ain’t what it used to be.”
- Yogi Berra
© 2006 Outsell, Inc. All rights reserved. 4
It Used to Be Simple
Source: Andrea Mercado: www.flickr.com
© 2006 Outsell, Inc. All rights reserved. 5
Not Simple Anymore!
2000 2005 2007
External Internal Experiential
Text Rich media Situational format
Access Analytics Contextual information
Desktop Wireless Whatever, wherever, whenever
Use the
Internet
Always on Worlds within worlds
Users Creators Avatars
© 2006 Outsell, Inc. All rights reserved. 6
Compelling Forces
© 2006 Outsell, Inc. All rights reserved. 7
Cycles of Disruptive Technologies
1455
<XML/>
1982
1991
1996
Web services 2000
The Web
2003
Online Databases
CD-ROM
1972
AJAX 2005
2006Ruby on
Rails
© 2006 Outsell, Inc. Reproduction strictly prohibited.
© 2006 Outsell, Inc. All rights reserved. 8
Consumer-driventechnology
Rise of individualism
Changes in socialand societal behaviors
Agile technologyand processes
Your Library
When Worlds Collide
© 2006 Outsell, Inc. All rights reserved. 9
The Glut
DAM
Aggregators
VisualizationClassification
Categorization
Taxonomies
DRM
Publishers
Search
Federated Search
SOA
Text Analytics
Blogs
WikisE-Commerce
WebContent
DataWarehouse
PurchasedContent
Business Intelligence
BPMText Mining
RSS KM
CollaborationPortals
E-Forms ECMDocument Delivery
User-CreatedContent
© 2006 Outsell, Inc. All rights reserved. 10
Knowledge Worker Behaviors
© 2006 Outsell, Inc. All rights reserved. 11
Where Users Go When Seeking Info
Base=10,830Source: Outsell’s Information Markets and Users Database
79%
8%
57%
19%
10%5% 3% 5%
10%4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internet OurIntranet
Library WorkColleagues
Others
2001 2006
© 2006 Outsell, Inc. All rights reserved. 12
Gathering 55%Gathering 44%
Analyzing 45%Analyzing 56%
2001 2006
Time’s A-Wasting!
Base=10,838Source: Outsell’s Information Markets and Users Database
8 hrs
12 hrs
Analyze
Gather
© 2006 Outsell, Inc. All rights reserved. 13
Search Failure Rate
Source: Outsell’s Information Markets and Users Database
31%
© 2006 Outsell, Inc. All rights reserved. 14
A Look at IM Functions
© 2006 Outsell, Inc. All rights reserved. 15
Budgets not keeping up with inflation
Minimal staffing increases
Slow shift from print to virtual
Technology lag
IM Trends
© 2006 Outsell, Inc. All rights reserved. 16
Library Technology Adoption
7%
8%
8%
9%
9%
15%
28%
40%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
RSS
E-learning
Web conferencing
Blogs
Content ManagementToolsFederated search
Visualization
E-books
Base = 168Source: Outsell’s Information Markets and Users Database
© 2006 Outsell, Inc. All rights reserved. 17
Sticking to Tradition
2006
(%)
Information professional/librarian 88
Competitive/business/market intelligence 27
Knowledge management 18
Vendor/information provider relations 17
Enterprise content management 12
Records management 12
Base = 615Source: Outsell’s Information Markets and Users Database, 2006IMB6-1b
© 2006 Outsell, Inc. All rights reserved. 18
External content
Acquisition, deployment
Reference/inquiry/help
Secondary research
The More Things Change…
© 2006 Outsell, Inc. All rights reserved. 19
The Path to the Future
© 2006 Outsell, Inc. All rights reserved. 20
Know users and funders
Align with your organization
Know the competition
Keep an eye on the horizon
Lead change
Imperatives
© 2006 Outsell, Inc. All rights reserved. 21
Place transformed or gone
Users have it their way
Information embedded into workflow
Librarians embedded into enterprise
Dive in and have fun!
New World, New Models
© 2006 Outsell, Inc. All rights reserved. 22
Social Tagging at U. of Pennsylvania
Source: http://tags.library.upenn.edu/
© 2006 Outsell, Inc. All rights reserved. 23
Bookmarking at Lucent
Source: http://www.urlgreyhot.com/personal/node/2463
© 2006 Outsell, Inc. All rights reserved. 24
Off-the-Shelf Solutions
Source: http://www.connectbeam.com
Source: http://www.taglocity.com
© 2006 Outsell, Inc. All rights reserved. 25
Workplace Wiki
Source: http://www.socialtext.com
© 2006 Outsell, Inc. All rights reserved. 26
Business Information Wiki
Source: http://www.library.ohiou.edu/subjects/bizwiki/index.php/Main_Page
© 2006 Outsell, Inc. All rights reserved. 27
Denver Public Library Teen Space
Source: http://www.myspace.com/denver_evolver
© 2006 Outsell, Inc. All rights reserved. 28
Intelligence Mash-Up
Source: http://www.newsblade.com
© 2006 Outsell, Inc. All rights reserved. 29
Google Mash-Up
Source:http://www.flickr.com/photos/jblyberg/218459782/
© 2006 Outsell, Inc. All rights reserved. 30
New Venues
Source: http://www.camden.lib.nj.us/shelflife/shelflife.htm
© 2006 Outsell, Inc. All rights reserved. 31
Source: http://www.materialconnexion.com/ph1.asp
New Experiences
© 2006 Outsell, Inc. All rights reserved. 32
New Worlds
Source: http://www.secondlife.com
© 2006 Outsell, Inc. All rights reserved. 33
New Channels
Source: Activeworlds EDUverse (http://edu.activeworlds.com); tour of Eastern University's VBI.
© 2006 Outsell, Inc. All rights reserved. 34
“The future ain’t what it used to be – and neither is the library.”
© 2006 Outsell, Inc. All rights reserved. 35
Come By and Visit Us
330 Primrose Road, Suite 510
Burlingame, CA 94010 USA
Tel: (650) 342-6060
Fax: (650) 342-7135
www.outsellinc.com
© 2006 Outsell, Inc. All rights reserved. 36
About Outsell, Inc.Outsell is the only market research and advisory company that focuses on the entire information industry, worldwide. Our analysts and consultants work with publishers and information providers to track and respond to competitors and disruptive new entrants, changing market demands of advertisers, users, and buyers, and new technology’s impact. We also work with information management executives to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year, providing relevant, actionable, and fact-based recommendations. With Outsell, information industry clients optimize their business strategies, plans, and performance.
The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.
Outsell, Inc. is the sole and exclusive owner of all copyrights in this document, including but not limited to the textual and graphic content and the organization, layout, and display of the information and data contained herein. As a user of this document, you acknowledge that you are a licensee of Outsell's copyrights and that Outsell, Inc. retains title to all Outsell copyrights in the document. You are not permitted to resell, distribute, disseminate, disclose, copy, or otherwise make use of the information contained in this document unless your organization has obtained a content license from Outsell. Wherever and whenever the document, or any portion thereof, is disseminated by your organization with the permission of Outsell, Inc., it must bear the following in a prominent location: “© Outsell, Inc. All rights reserved.” To purchase multiple copies and/or licensing rights for this report, please e-mail us at [email protected].