© 2005, Itron Inc.

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

0%

5%

10%

15%

20%

25%

30%

Residential Market Share Tracking Study

Rachel Harcharik

Itron, Inc

Richard Pulliam, Project Manager

Southern California Edison

© 2006, Itron Inc. 2

Background

Tracking market shares of energy efficient measures for residential use

> Compact Fluorescent Lamps (CFLs)

> HVAC Equipment• Central AC

• Central Furnaces

• Central Heat Pumps

> Appliances• Refrigerators• Dishwashers• Clothes Washers• Room AC

Consistent data collection since 1999

Consistent reporting of results since 1999

> Utility service area segmentation where possible

© 2006, Itron Inc. 3

Data Collection Approach

Appliances: retail point-of-sale data

> ENERGY STAR national retail partners

> Retail chains and independent retailers in CA

HVAC equipment: distributor sales data

Lamps: retail point-of-sale data

© 2006, Itron Inc. 4

Compact Fluorescent Lamp Sales

CFL Share of Medium Screw-Based Lamps

0%

2%

4%

6%

8%

10%

12%

CA Non CA Series2 Series3

© 2006, Itron Inc. 5

CFL Retail Sales

CFL Share of MSBLs by Retail Channel – CA

0%

5%

10%

15%

20%

25%

30%

1999

2000

2001

2002

2003

2004

2005

Food Drug Mass Home&Hardware Hardware CA

© 2006, Itron Inc. 6

CFL Retail Sales and Pricing

CFL Share of MSBLs by Electric IOU – CA

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

1999

2000

2001

2002

2003

2004

2005

PG&E SCE SDG&E OtherSeries5 Series6 Series7 Series8

© 2006, Itron Inc. 7

CFL Retail Sales and Pricing cont’d.

Average Sales Price by Electric IOU – CA

$0

$5

$10

$15

$20

$25

1999

2000

2001

2002

2003

2004

2005

PGE SCE SDGE Other

© 2006, Itron Inc. 8

Central Air Conditioners

Market Share of ENERGY STAR Qualified CAC Units

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ENERGY STAR Std Share Estimated on Prior ENERGY STAR Standard

New ENERGY STAR standard effective Oct. 1, 2002

© 2006, Itron Inc. 9

Central Air Conditioners cont’d

Average SEER of CAC Units, by Quarter

10.0

10.2

10.4

10.6

10.8

11.0

11.2

11.4

11.6

11.8

12.0

© 2006, Itron Inc. 10

Central Air Conditioners cont’d

Average SEER and EER of CAC Units, by Year

9.0

9.5

10.0

10.5

11.0

11.5

2002 2003 2004 2005

Average SEER Average EER

© 2006, Itron Inc. 11

Gas Furnaces

Market Share of ENERGY STAR Qualified Gas Furnaces

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

© 2006, Itron Inc. 12

Gas Furnaces

Average AFUE of Gas Furnaces, by Quarter

78

79

80

81

82

83

84

85

© 2006, Itron Inc. 13

Refrigerators

Energy Factor and Percent of ENERGY STAR Qualified Units

0

2

4

6

8

10

12

14

16

18

20

EF

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Average Energy Factor Base EF Statewide ENERGY STAR Percent

© 2006, Itron Inc. 14

Clothes Washers

Market Share of ENERGY STAR Qualified Units

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

The ENERGY STAR and federal standards changed effective January 1, 2004, replacing the Energy Factor metric with Modified Energy Factor.

© 2006, Itron Inc. 15

Dishwashers

Market Share of ENERGY STAR Qualified Units

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

19981999

20002001

20022003

2004

The ENERGY STAR and Federal standards changed effective February 24, 2004, changing the numbers of average cycles per year from 264 to 215.

© 2006, Itron Inc. 16

Availability of Results

Reports & summaries covering data through 2005> See CALMAC’s publications database

• www.calmac.org

Most recent reports & summaries > Lighting 2005: Full report and Brochure> HVAC 2005: Full Report and Brochure> Appliances 2005: Full Report and Brochure – Due in August

© 2006, Itron Inc. 17

Next Steps

HVAC & Appliances> Increase retailer and distributor panels> Explore D&R data availability

Lamps> National Lighting Tracking Scoping Study> Include national ENERGY STAR retailer data when available

Continue to support other statewide studies and requests from other regions