© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 1 Performance You Can See Exinda, Ken Casto, Area VP Alternative Computer Technology,

© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 1Performance You Can See

Exinda, Ken Casto, Area VPAlternative Computer Technology, Ken Gensheimer, VP

Internet Traffic Wars!Critical vs. Important vs. Recreation


Your Network is Under Pressure to Evolve.


The Problem with the Internet is…

UnpredictableEnd-User Experience

IncreasingCosts

Difficult to Troubleshoot


What do you think about your Internet?

• It’s a must have (duh)• It’s a Cost Center• It’s a Commodity, not strategic to teaching

(or is it?)• You just want it to work (always on – a

utility)• You want to spend as little as possible• You want your uses to experience

consistent, predictable performance


Exinda “Assurance”


“Online video currently accounting for more than

50 percent of all web traffic”

“80% of computing resources are now accessed over the

WAN”

“In just 1 minute 141 MILLION email messages

are sent ”“In 2012, half a zettabyte will

cross the global network. More than the previous

5,000 years”

“YouTube uses the same amount of bandwidth as

the entire Internet used in 2000”

Network Overload


Evolution of Internet Usage

2013

CONNECTED

2015

1995

ACCELERATED

COLLABORATIVEDepartmental system integration

Integration of systems and infrastructure

Orchestration of resources to deliver the right content at the right time to the right user

1

2

3

1

2

3

Connected

Accelerated

Collaborative


Evolution of Network Traffic

2015

FTP

WEB

P2P

VideoContent

Collaboration

1995

1995: Web outgrows FTP

2000: Peer-to-Peer outgrows Web

2013: Video Content outgrows P2P

2015: Collaboration outgrows Video


The Missing Link – User Experience

2013

2015

1995

Shortfall

FTP

WWW

P2P

VideoContent

Collaboration

Network Capacity

The sheer volume of data growth is outpacing innovation in bandwidth delivery.

For real time, mobile and cloud applications, user experience is more important than speed.

The more complexity in users, devices and applications the more context of use is critical

1

3

1

2

3

Outgrowing Bandwidth

User Experience #1

Content vs. Context


Why a Policy-based Architecture


Evolving Optimization Architecture

2015

1995

QUALITY OF SERVICE

CACHING

Protocol-based QoS

QUALITY OF SERVICE

CACHING

OPTIMIZATION

QUALITY OF SERVICE

SLA POLICIES

DYNAMIC ALLOCATION

Basic QoS to reduce the amount of Internet data

Introduction of protocol specific QoS to make traffic flow more efficiently & caching

Policy based control and optimization based on Application SLAs.

1

3

1

2

3

The Faster Pipe

The Optimized Pipe

The Intelligent Pipe


Building SLA Policies for Optimization

The Optimization Policy

A unique combination of network and contextual variables that define SLA priority for network traffic.

Who is the User? Which Application? What is the Location? What Time of Day? How much Bandwidth? On What Device? Using Which Protocol?


A Practical Example of Policy in Action

CEO EARNINGS CALL 1 40%

MARKETING VIDEO 2 15%

PRODUCT TRAINING 2 10%

EMPLOYEE ONBOARD 3 5%

YOUTUBE CUTE KITTY 4 1%

FOOTBALL VIDEO 4 1%

APPLICATION POLICIESIntelligent policies required to segment and prioritize applications that seem similar but are very different.


Exinda Assurance for the Internet

• Actions You pay for it, run it at 100% Protect Critical Applications Prioritize Important Application Allow Recreational Application (only a certain amount & if

bandwidth avail.) Cache videos, software downloads, web content, etc. Stop P2P (even encrypted), Anonymous Proxies, iTunes, etc. Manage BYOD

• Results Deliver Predictable & Consistent End User Experience under any

load Deliver Videos Faster (out of cache) Delay or Prevent a Bandwidth Upgrade Unmatched Visibility & Reporting


A little about Exinda


Industry’s Fastest Growing Company

YEAR OVER YEAR GROWTH

116% year-over-year growth

NEW CUSTOMER GROWTH

68% new customer acquisition

COMPETITIVE TAKEOUT

1/3 competitors displaced

PARTNER ECOSYSTEM

75 new partners added

EXPERT PERSONNEL

64% growth in our team

MARKET SHARE GAIN

Doubled for the past 3 Years

TOTAL CUSTOMERS

3,000+ customers worldwide

NEW CUSTOMERS ADDED

600 customers added

“Fastest Growing WAN Optimization Vendor for the past 9 Quarters”


Exinda 360 Assurance Suite

Assurance Requirement Acc

eler

atio

n V

endo

rsA

PM

& Q

oSV

endo

rs

Exi

nd

a36

0

Data Optimization

Traffic Acceleration

Delivery Management

Forensic Identification

Experience Assurance

Performance Scoring

Traffic Policies

Network Policies

SLA Policies

Directory Policies

Application Policies

Usage Policies

Physical Platform

Virtual Platform

Centralized Management

Centralized Reporting

Integrated Suite

Exinda360


Take Away

EXINDA GROWTH

Fastest growing WAN Optimization Vendor for the past 9 quarters.

THE IMPORTANCE OF USER EXPERIENCE

User experience is 5 times more likely to be a top priority than throughput for IT.

CRITICAL (PROTECTED), IMPORTANT (PRIORITIZED), RECREATIONAL (CONTAINED!)

WAN Optimization 1.0 cannot deliver user experience in a cost effective way.

START AN ASSESSMENT

Engage Us to help with an assessment

DRAFT A SET OF POLICIES FOR NEXT GENERATION APPLICATIONS

The World’s First Integrated User Experience Assurance Engine


“Previously we were seeing 98% utilization on our routers, which spelled potential problems with upcoming traffic peaks around Player Drafts and the World Series; maybe even traffic overloads bringing our firewalls down. It’s pretty impressive what Exinda has been able to do for us to make those issues disappear,” said MLB Network IT Director, Cindy Cortell. “With Exinda, we’re now able to assure performance to key applications; guaranteeing the statistics system which is really critical for us, and guaranteeing the traffic going to MLB.com.”

Major League BaseballAPPLICATION ASSURANCE

Forrester (Industry Analyst)

APPLICATION ASSURANCE

“Next‐generation acceleration technologies must coordinate to control the right amount of services to each user based on the policies of the company ... businesses will look to solutions to intelligently balance security profiles, locations, users, connection types, and business policies..” - 2011

Georgia Southern University (Education)

COMMUNITY ASSURANCE

We can guarantee performance 24/7 by prioritizing critical applications such as streaming educational course materials, while limiting the bandwidth available to recreational applications”

Aberdeen (Industry Analyst)

PERFORMANCE ASSURANCE

“Emerging technologies such as the cloud, mobile devices, and unified communications will continue to put pressure on company networks. Users will expect to continue receiving the highest levels of performance and application experience” - 2011

Pattonair (Aerospace)

PRODUCTIVITY ASSURANCE

Pattonair’s 800+ employees required increasing collaboration via the company’s global back office system; more than the company’s legacy WAN optimization solution had ever been able to support fully.

Voice of the Market


Live Demo


Ken Casto

Thank you

Documents

© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 1 Performance You Can See Exinda, Ken Casto, Area VP Alternative Computer Technology,