2001, MphasiS. All rights reserved. Ayşe Başar Bener

More about E-biz

2001, MphasiS. All rights reserved. Ayşe Başar Bener

E-Business End-to-End

VisionStrategy

ReadinessPlanning

Management

Execution

2001, MphasiS. All rights reserved. Ayşe Başar Bener

E-Business Strategy Process

FeasibilityAnalysis

E-BusinessStrategy

CandidateE-Business

Model(s)

ReadinessAssessment

Research

2001, MphasiS. All rights reserved. Ayşe Başar Bener

BrokerTransactInteractInform

Strategy and Investment Approaches

Brochureware

Sales Processing

BusinessIntegration

Account Info.

Transaction Processing

Low Process and Investment Intensity

Value Delivered

High

High

Passive Wait and See

DefensiveTesters

AggressivePositioners

2001, MphasiS. All rights reserved. Ayşe Başar Bener

E-Business Strategy

CustomerDemand

Competition

Business ValueProposition

Risk/Reward Trade-offs Strategic Competencies Return on Investment Business Readiness

Product Offerings Pricing Reach (channel convenience) Market Acceptability

The Sweet Spot =The E-Business Strategy

2001, MphasiS. All rights reserved. Ayşe Başar Bener

Getting to the Plan

ChangeManagement

Sourcing

Metrics

TechnologyArchitecture and

DeliveryAssessment

BusinessArchitecture and

DeliveryAssessment

Architecture(s)and

ImplementationPlan(s)

E-BusinessStrategy

2001, MphasiS. All rights reserved. Ayşe Başar Bener

Think Product Development

Requirements Design Build QA

Release Manufacturing Change Mgmt. Operations

Content Development

SecuritySecurity

Security

HumanFactors

HumanFactors

2001, MphasiS. All rights reserved. Ayşe Başar Bener

Architecture and Technology Issues

Suppliers and Customers

WebBrowsers

Marketing Procurement Logistics Inventory Orders Customer Service

API’s, Message Queuing, ProcesswareAPI’s, Message Queuing, Processware

Extranet/VPNExtranet/VPN

Common Data WarehouseCommon Data Warehouse

ChannelPartners

PersonalizationPersonalization

Internet

Indirect Channel

Direct Channel

Intranet Users

FirewallFirewall

App. Server FrameworkApp. Server Framework

Integration ToolsIntegration Tools

EC Software & ServicesEC Software & Services

Extranet Member ControlsExtranet Member Controls

Semantic ReconciliationSemantic Reconciliation

ConsultantwareConsultantware

Transaction ManagerTransaction Manager

Security & Directory Svcs.Security & Directory Svcs.

Profiles RulesContent Pricing

2001, MphasiS. All rights reserved. Ayşe Başar Bener

Diversified Manufacturing Co.

BTB B2C

InformInform

InteractInteract

TransactTransact

BrokerBroker

Process andInvestment

Intensity

E-Business ProcessType

B2B

Drivers• Channel shift away from direct sales force

Roadmap• Exchange product information with online

catalogs

• Take orders on own site

• Integrate with E-procurement sites

Issues• Creation of online content management

infrastructure

• Channel shift

• Strain on current order management processes and systems

• Nonoptimal organization layout, goals

2001, MphasiS. All rights reserved. Ayşe Başar Bener

Are You Ready?

StrategizePlan

Execute

BUSINESS

Strategy TeamAlliance Mgmt.Brand Mgmt.Change Mgmt.Offering Mgmt.

CORE INFRASTRUCTURE

FulfillmentCustomer Relationship Management

EDI/Bus. Integration

Constituent BehaviorEmerging Best Practices:

Business and Tech. DeliveryPervasive Computing Technologies

RESEARCH

TECH. DELIVERY

App. Dev./Content Mgmt.Data Center

Core Application Stds.Web App. Framework

Integration Arch.Data Warehouse

Security

2001, MphasiS. All rights reserved. Ayşe Başar Bener

SecuritySecurity Mgmt.Mgmt.

Multichannel Front-Multichannel Front-End GatewaysEnd Gateways

Back-EndBack-EndMiddleware GatewaysMiddleware Gateways

ApplicationApplicationServerServer

Integration Integration BrokerBroker

Development Development Tools and FacilityTools and Facility

A Framework for Web Application Development and Deployment

2001, MphasiS. All rights reserved. Ayşe Başar Bener

SecuritySecurity Mgmt.Mgmt.

Multichannel Front-Multichannel Front-End GatewaysEnd Gateways

Back-EndBack-EndMiddleware GatewaysMiddleware Gateways

ApplicationApplicationServerServer

IntegrationIntegrationBrokerBroker

Development Development Tools and FacilityTools and Facility

Competing CompositeApplication Tools

Integration Integration BrokersBrokers

Integration Integration ServersServers

MiddlewareMiddleware

Packaged Packaged Apps.Apps.

Terminal Emul. Terminal Emul. and Screen and Screen

ScrapersScrapers

AD ToolsAD Tools

App. ServersApp. Servers