- 1 - 08.-09. Sep 2006 Conference: Klaipeda The history of lagoons and tourism stragegies Marco Dorka Vorpommern Tourism Development plc

08.-09. Sep 2006

Conference: Klaipeda- 1 -

The history of lagoons and tourism stragegies

Marco DorkaVorpommern Tourism Development plc

08.-09. Sep 2006


Aim of the concept:

Finding strategies for a sustainabble tourism development by using the culturell herritage of the three lagoons

08.-09. Sep 2006


The Region at the Curonian Spit

Neringa Silute

Zelenogradsk

Matrosowo

08.-09. Sep 2006


The Region at the Vistula Lagoon

Sztutowo

Balga

Kaliningrad

Elblag

08.-09. Sep 2006


The Region at the Szczecin Lagoon

Usedom

South coats ofSzczecin Lagoon

Wolin

Police

08.-09. Sep 2006


Short review: tourism development

Neringa Silute

Zelenogradsk

Matrosowo

161 beds* 5.912 arrivals**

2651 beds*20.010 arrivals**

Klaipeda1623 beds*85.685 arrivals**

* Lithuanian State Department of Tourism, Manual 2006

** State Department of Tourism, Tourism Statistics 2004

(Figure shows hotels and guesthouses)

08.-09. Sep 2006


Beds and overnights in Hotels and Pensions

Sztutowo

Balga

Kaliningrad16.325 beds*333.100 arrivals*

* Regional Administration Kaliningrad Oblast, Ms. Drutman

Elblag

08.-09. Sep 2006


Beds and overnights in Hotels and Pensions

Usedom

South coast ofSzczecin Lagoon

Wolin

Police

Kaiserbäder*13.770 beds366.711 arrivals

Kamienski Powiat**22.015 beds229.117 arrivals

Ueckermünde, Torgelow, Pasewalk*1.795 beds 41.380 arrivals

261 beds**7.962 arrivals**

123 beds* 2.778 arrivals*

Usedom city

Swinoujscie**8.870 beds119.631 arrivals

* Statistisches Landesamt MV 2005

** Statistical Office Stettin 2005

08.-09. Sep 2006


GermanySzczecin Lagoon

Poland Russia Lithuania Curonian Lagoon

Low percentage of international tourists (4,58%) – Dänemark, Schweden, Schweiz, Österreich, Niederlande

Average age: 47 years, travelling with partner, average stay of 7 days, prefers holidays in sea ressorts, motivations: activities like hiking, swiming, cycling, expecting nature, quiet, beach, sunCultural aspects (architecture, events, museums) influence about 23 – 45% of tourists in their decission for traveling

High percentage of international tourists (30,84% Westernpomerania, 21,84% Pomerania, 28,92% Ermland-Mazurien)

International tourists: mainly city tours, sightseeing, shopping, business, cultureDomestic tourists: main holiday, coast, sea

High percentage of international tourists (22,9%) – Germany 50%; Poland 18%, Baltic states 15%

International tourists: mainly high age (> 50 years), organised group travel, Kaliningrad as one component (mainly city of Kaliningrad, sea ressorts), nostalgy tourismdomestic tourism: central Russia, beach and baltic sea, brickstone gothic, pruzzian heritage (A piece of Europe within Russia)

Very high percentage of international tourists (46,8%) – Germans 25,7%; Russia 4,1%; UK 3,2%; Latvia 2,7%International tourist: Neringa is one stop in their travel (5 days stay), age: 47 yearsDomestic tourists: Neringa is the only destination in their travel (6,7 days stay), mainly from Vilnius, Kaunas, Klaipeda, age: 32 years,Travel purpose: 78% recreation, 17% sightseeingTravel motivation: landscape, sea, peace/quiet, histroric interest 28,6% Adult couples (53,9%), families (20,5%)

Visitor survey of the Regional Tourism Board Mecklenburg-Vorpommern 2003, Statistical office MV 2005

Institute of Tourism Poland 2005

Regional Administration Kaliningrad Oblast, Ms. Drutman

Statistical office Lithuania 2004, Visitor survey Neringa 2005

08.-09. Sep 2006


Infrastructure and services

Neringa Silute

Zelenogradsk

Matrosowo

+some serviceslack of infrastructure

-none

+++ Very good services / infrastr. good developed

+Some services.lack of infrastr.

08.-09. Sep 2006



Sztutowo

Balga

Kaliningrad+++Good services/ lack of infrastructure

- none

+some serviceslack of infrastructure

++Good services/ lack of infrastructure

Elblag

08.-09. Sep 2006



Usedom


Wolin

Police

+++Very good services /infrastructure

++Good services/ lack of infra.

++Good services/ infra

+Some services/ lack of infra

08.-09. Sep 2006


Using of histoy for tourism

Neringa Silute

Zelenogradsk

Matrosowo

+++ very good used

++ good used

+ very little

- none but big potential

08.-09. Sep 2006


Using of history for tourism

Sztutowo

Balga

Kaliningrad

+ very little

- none but big potential

++ good used

Elblag++ good used

08.-09. Sep 2006


Using of history for tourism

Usedom


Wolin

Police

++ good used

+ very little

+ very little

+ very little

08.-09. Sep 2006


Conclusion

Tourism structure

Travel motivation: recreation, nature, beach, sunCultural aspects influence travel decission

Concentration of tourism overnights at coastline and in cities

Especially in region of Kaliningrad and Curonian Spit High dependence on one market: nostalgia tourism from Germany, downtrend because of aging

08.-09. Sep 2006


Conclusion

InfrastructureConcentration of tourism infrastructure on costal linesBig gap in service and quality of infrastructure Big problems by using the waterways crossing the border (no EU and no Schengen)There are only a few kilometers distance from the coastline to the hinterland Different countries and different political systems that makes a common development difficult

08.-09. Sep 2006


Conclusion

Cultural potential

High protected nature and a lot of natural `points of interest` at the coastline and hinterland in all regions

Different countries and different political systems that makes a common development difficult

08.-09. Sep 2006


WHAT TO DO?

Strict development of the hinterland region as a „unique Region“ by using the history

No development as a „simple“ tourism region

Finding of „unique“ tourism products that makes the region interesting

Using the marketing potential of the coastline in co-operation with the hinterland

08.-09. Sep 2006


WHAT TO DO?

Which fields of products can develop the regions

1. Fishing and angling2. Booting and transportation of gods,

shipbuilding, navigation3. Ancient people (Slaves, Wikings, Prussians)

This three product groups can develop the tourism in the hinterland and bring a benefit to the coastline regions.

08.-09. Sep 2006


Fishing and angeling

Shipbuilding and navigation systems

Ancient people

Events (Vicings festival, music festival, historical city festival etc.)

Historical ensemble (architecture, villages etc.)

Historical objects (museums, monuments, sites etc.)

Thematical routes, boat-, bicycle-, hiking tours, participating events like boat building workshop, guided tours

Topics

Objective

Activities

08.-09. Sep 2006


Workshop

You are very much invited in creating new products for the regions in our workshop at

…………

Thank you for your attention

Marco Dorka

Documents

- 1 - 08.-09. Sep 2006 Conference: Klaipeda The history of lagoons and tourism stragegies Marco Dorka Vorpommern Tourism Development plc