The Rise of Phablets

Consumer choices are leading to a blurred line between

smartphones and tablets

Will consumers move to a two-device life?

How would the shift impact business and consumer markets?

Business Advantages Consumer Advantages

Sources

Sales Opportunities

Satisfaction

Customer Experience

DeviceSimplification

Technology Simplification

MoneySaved

Smartphones

SamsungAppleLG

The key to device simplification at work and at home

@InspiredbyCG

2011 2012 2013 2014

9

8

7

6

5

4

Year of Release

0.7 inchdifference

in screen size between the largest smartphone and

the smallest tablet

In today’s market, there

is only a

6.3 inch smartphone and 7 inch

tablet

What is a phablet?

phab leta mobile device that incorporates

characteristics of both a smartphone and a tablet, with a

diagonal screen size between five and seven inches

The big brands produce approximately 80% of the smartphones and tablets sold in the U.S., shaping the marketplace and options for consumers.

Growth rate of phablet units shipped globally has tripled in

the last year. The U.S. market seems poised

to follow this global trend.

Tablets

AppleAmazon

Samsung

47%increasein screen size of smartphones on the market from

2010 to 2014

28%decreasein screen size of

tablets on the market from 2010 to 2014

1. EWeek, Apple, Amazon Lead Slowing U.S. Tablet Market, March 2014, http://www.eweek.com/mobile/apple-amazon-lead-slowing-u.s.-tablet-market.html#sthash.z51p97Ld.dpuf

2. CNET, Samsung still tops in US smartphone market; Apple takes second, August 2014, http://www.cnet.com/news/samsung-still-tops-in-the-us-smartphone-market-apple-takes-second/

3. Apple, Apple Press Info, 2014, https://www.apple.com/pr/library/4. Find The Best, Research Smartphones, http://smartphones.findthebest.com/5. CNET, Phones, http://www.cnet.com/topics/phones/ 6. CNET, Tablets, http://www.cnet.com/topics/tablets/7. IDC, IDC Lowers Tablet Projections for 2014 as Phablet Shipments and Slower Refresh Rates Impact Shipment Growth, http://www.idc.com/getdoc.

jsp?containerId=prUS248905148. Daze Info, Apple Inc. (APPL) Targeting Phablet Market While Chinese Smartphone Vendors Are Going Global, May 2014, http://www.dazeinfo.com/2014/05/13/apple-inc-

aapl-targeting-phablet-market-chinese-smartphone-vendors-going-global/