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HARDWARE 101

The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

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Page 1: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

HARDWARE 101

Page 2: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

I’m @katherinehague

Page 3: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Co-Founder & CEO ShopLocket

Page 4: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

The Blueprint & Global Hardware Hackathons for

PCH International

Page 5: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Incubation Distribution

Manufacturing Supply Chain Management

Page 6: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

We’re on the search for the next Steve Jobs.

Page 7: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015
Page 8: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015
Page 9: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Julie Uhrman Founder and CEO of OUYA

Limor Fried Founder at Adafruit

Marc Barros Co-Founder at Moment

Dale Dougherty Founder and CEO of Maker Media

Ben Larralde Founder at HACKSTER.IO

Eric Ries Pioneer of The Lean Startup

Movement

Robert Platek Founder and CEO of IoT

Toronto Meetup

Kate Drane Design, Tech & Hardware

Lead at IndiegogoTom Emrich

Founder of We Are WearablesEric Boyd

Founder at SensebridgeNick Pinkston

Founder at Plethora

Chris Anderson Co-Founder and CEO at

3D RoboticsRenee DiResta

Principal at OATVTom Igoe

Co-Founder of ArduinoBen Kaufman CEO of Quirky

Karl Bass CEO,Autodesk

Page 10: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015
Page 11: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

HARDWARE IS EXPLODING.

Page 12: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

THE HARDWARE + WEARABLE TECH BUZZ

INVESTMENTS

HARDWARE AND WEARABLES GROWTH

Beats by Dre acquired by Apple for $3 billion

Facebook acquires Oculus VR for $2 billion

Google acquires Nest Labs for $3.2 billion

Nest Labs buys Dropcam for $555 American venture capitalists

invested a record $848 million in hardware startups in 2014, according to the Wall Street Journal.

+

+

Page 13: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Title Text

Page 14: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

How is hardware different to software?

Page 15: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Very clear value exchange.

Page 16: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Many existing distribution channels.

Page 17: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Ripe for disruption.

Page 18: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Ship once. Hardware can’t be updated over the cloud.

Page 19: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

You still have all of the problems of software.

Page 20: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Tips for success.

Page 21: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Do customer development.

Page 22: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Know your costs & don’t under price.

Page 23: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Pre-orders rarely fund your operations.

Page 24: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Be a company, not a project.

Page 25: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Where to start.

Page 26: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Events

Page 27: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Prototyping Tools

Page 28: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Prototyping Partners

Page 29: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Online Sourcing

Page 30: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Accelerators

Page 31: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Manufacturing

Page 32: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Sales

Page 33: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Some final thoughts.

Page 34: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

Read !Makers: The New Industrial Revolution !By Chris Anderson

Page 35: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

M U S T W A T C H : !

S I L I C O N V A L L E Y P B S

Page 36: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

M U S T D O : !

G E T O N A P L A N E . G O T O T H E

V A L L E Y . G O T O S H E N Z H E N .

Page 37: The Hardware Startup by Katherine Hague of The Blueprint from TechToronto Feb 2015

TORONTOHARDWAREHACKATHON

MARCH 6, 7, 8, 2015

Meet awesome peopleMeet awesome people Make cool stuffMake cool stuff $8000 in prizes$8000 in prizes Think creativelyThink creatively Have fun!!Have fun!!

hardwarehackathon.org

[email protected]