Your Virtual AssistantYour Virtual AssistantiSsistantiSsistant

Your personal concierge on the go …

Service Idea and Service Idea and Apple Mission Apple Mission

StatementStatement Virtual Assistant Software, iSsistant Performs some of the tasks that a user would normally

be expected to do, such as information gathering, calendar modifications, and reminders

Has tremendous capability to be expanded to accomplish further tasks with occasional updates

Appeals to Apple’s commitment to innovation by providing users with a virtual companion to accomplish tasks

FeaturesFeatures

Ability to name your Assistant Daily task list Works with other Apple software (iCal, Mail, iTunes, Safari) Tell your assistant to do tasks for you: search for phone

numbers of businesses, set reminders, search for a certain topic, access files on your computer – you can do it all from just one place.

Software “learns” what you’re looking for. Advanced AI can understand language and help automate part of your tasks.

BenefitsBenefits

Automated search features save time by looking online for information.

Can manage several programs from one single program iSsitant will update iCal with every request

Program can essentially “speak” to you Over time it learns about you and can anticipate what

you need.

Anticipated MarketAnticipated Market

Appeals to many demographics and industries: parents, students, the elderly, faculty/business, healthcare, safety sectors

Appeals to organized individuals with a large amount of tasks to handle, which is becoming increasingly common

Initial selling price of $5.99/month subscription, due to intensive nature of the updates involved

Based off of recent Apple launches, a modest estimate is 300,000 first-week sales, with a first-year sales of approximately 2,000,000

Initial growth of 5% to 6% per year for first two years, then steady sales through years 3 through 5

Optional, Additional Optional, Additional DataData

Possible ability to involve graphics to represent assistant

Product “learns” through a feedback system – “this is helpful/this is not helpful” or “this is what I’m looking for/this is not what I’m looking for”

Multiple ways of communicating with iSsistant: text input, voice recognition, and picture symbols (by interfacing with Boardmaker software)

Your Virtual AssistantYour Virtual AssistantiSsistantiSsistant

Accessible through either computer software or mobile appkication

Accessible by a large demographic Capable of anticipating needs

Everything you need to keep you on track during your day.