Observations in Retail

Annie Symmes

Outside Appearances

Stores with a lot of stock usually display signs which show prices and sales

FOREVER 21H&M

EXPRESSHOT TOPIC

LOOK AT THOSE SALES!

On the other hand...

Stores such as Sanrio, Vans, and Apple did not readily display prices; you must be interested in the product enough to search for the price.

No ‘SALE’ here!

So, if the price doesn’t draw you

in...The cool factor will.

Next, what’s the first thing you see?

In Dillards, it was underwear and

shoes

Specifically, women’s... Funny, the two things women would probably say they need the most are the two first things you see when looking into Dillards!

In Barnes and Noble...

THE NOOK! COOL!

In conclusion...

Sales draw people in

Cool products make you want to play

Friendly staff keep you coming back