Mobile Phones - Android Operating System Still Largely Unrecognised

Despite the increase in brand reputation for Google phones, the Android operating system still remains

largely unrecognised by consumers according to research company IDC. It would appear that although

consumers are now well acquainted with the latest Google branded smartphones, they are less in tune with

the Android operating system that powers the majority of Google phones.

This news has been released despite the increase in market share of Google Android across Western Europe

in Q3 this year. Its market share has risen from 4.2% to 5.4% in the most popular region for mobile usage.

IDC analyst Francisco Jeronimo admitted: "Consumers steer clear of Google's OS and sell-out is below

everyone's expectations. Consumers recognise the Google brand but still do not understand what Android

is."

It is fair to say that the number of Google handsets available on the market is on the rise. Manufacturers

such as Samsung, Sony Ericsson and Motorola are all set to release new Android-powered smartphones in

the coming weeks and months.

Android remains challenged by global market leader Symbian that is still fiercely loyal to Nokia. Its position

as the leading operating system across Western Europe is a mightily impressive 48% of the entire market.

The likes of the HTC Hero and HTC Magic have taken Android smartphones to another level, with their open

source capabilities providing a wealth of applications and programs for everyday use. The HTC Hero boasts

an expansive 3.2" touch screen with the personalisation that lets users tailor their home screen, applications

and HTC mobile accessories to their requirements.

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