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Implementing a great accessibility strategyLéonie Watson, Director of Accessibility
Why is web accessibility important?
Web accessibility is good for business
Information about your products will reach millions more people
Web accessibility boosts search engine ranking
Accessible websites are indexed more efficiently
Web accessibility minimises legal risk
UK, European and International legislation
UK Equality Act
Requires that private sector websites are accessible
Web accessibility is the right thing to do
Online social responsibility promotes brand reputation
How does web accessibility work?
Web accessibility guidelines
Web Content Accessibility Guidelines (WCAG) 2.0
Web accessibility conformance
Web accessibility strategy within your organisation
BS8878 Web accessibility code of practice
UK industry standard from BSI
Accessible and usable
All internet users should be able to get onto websites and find them easy to use when they get there
Clear responsibility
Organisations should create a written web accessibility policy and assign one person to be responsible for it
Bigger picture
Organisations should make sure that accessibility is included in all stages of web design and that decisions are documented
Change with the times
Organisations should get feedback from users and test websites to sure they stay accessible
Thankyou Any Questions?