Hardware StartupsThe Big Picture and Lessons Learned

Greg Fisher Founder, BSG

www.linkedin.com/in/gregfisher

Hardware Startup =A startup whose aim is to take a

physical product to full scale production

Turnkey Manufacturing in China

for Hardware Startupswww.berkeleysg.com

Act as your Chief Operating Officer

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From DFM to Qualified Product

shipped to your Warehousewww.berkeleysg.com

Worked with 700+ Startups

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Building a Global Hardware Community

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State of the Market

Global Leader InterestPresident Obama held the firstever White House Maker Faire in 2014

He aims to:

• Help makers launch new business to create jobs

• Expand the number of students to have opportunity to become makers

• Challenge Makers to tackle our most pressing problems

Global Leader Interest

Premier Li Keqiang of China visiting A maker space in Shenzen

He stressed the importance of Innovation on the development of theChinese Economy

Major Players in HardwareIntel and Apple have been making big plays recently

in the Hardware and Wearable Tech Space

• Acquired Basis Science • Collaborated with with Opening

Ceremony and Fossil on multiple wearable devices

• Launched Curie its Wearable Platform

• Acquired Beats for $3 Billion

• Recently launched the Apple Watch

Hardware is a Growing Market Global Wearable's Revenue & Forecast ($bn)

Crowdfunding SpotlightCrowdfunding Dollars Raised Q1 2015

Crowdfunding Spotlight

Coolest Cooler raised $11 Million on Kickstarter

Prynt Case raised $1 Million on Kickstarter

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Hardware is Hard

Hardware is Hard

First, there is

IDEATION

Hardware is HardDesign

Engineering Prototyping

Funding Market Validation

ToolingManufacturingQuality Control

Hardware is HardPackaging

SafetyDurability

Intellectual Property Certifications

ShippingFulfillmentBranding

Hardware is HardDistribution

Retail

Customer Service

Returns

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The Bigger Picture

“Rework or redo only, there is no try”

Hardware Startup SuccessMarketing

Design Funding

Manufacturing

Build the Right Team

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Tools and Resources

Events for Hardware Startups

www.meetup.com/East-Bay-Hardware-Startup/

http://solidcon.com/internet-of-things-2015 http://www.hardwarecon.com/

Events for Hardware Startups

http://makercon.com/

www.wearableworld.com http://techcrunch.com/events/disrupt-sf-2015/

Online Communities

www.hardwaremassive.com www.hf.cx

www.hacketser.iowww.hackaday.com

Incubators and Accelerators

www.highway1.io

www.lemnoslabs.com www.haxlr8r.com

www.tandemcapital.com

Crowdfunding

www.indiegogo.com

www.angelist.com www.kickstarter.com

Distribution Channels

www.globalsourcesdirect.com

www.trycelery.com

www.tindie.com

www.grandst.com

www.shipwire.com

Fulfillment Houses

www.amazon.com/fulfillment

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Hardware is Getting Easier

The Bottle

Be Ready to Pivot

Throw Motion

Complex ProductsTake Time

Tappur Drumpants

Be prepared for manufacturing

Modify Watches

Consider customizationAnd B2B

Niche marketsAre great for startups

Brite Tap

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The Hardware Revolution is Happening

Hardware Massive

www.hardwaremassive.comSign up at

 Hardware Massive is an exciting new platform that allows everyone in the

hardware ecosystem to meet, learn and collaborate at events all around the world. Find a chapter near you on our chapters map or apply to start a chapter.

Thank You!Connect with me

Greg Fisherwww.linkedin.com/in/gregfisherbsg

Twitter: @berkeleysg