38
Evangelizing Your “Thing” At Hardware Hackathons by Rex St. John (@rexstjohn)

Evangelizing Your "Thing" At Hardware Hackathons

Embed Size (px)

Citation preview

Page 1: Evangelizing Your "Thing" At Hardware Hackathons

Evangelizing Your “Thing”At Hardware Hackathons

by Rex St. John (@rexstjohn)

Page 2: Evangelizing Your "Thing" At Hardware Hackathons

Rex St. John (@rexstjohn)Internet of Things Evangelist, Intel

Page 3: Evangelizing Your "Thing" At Hardware Hackathons

I take Intel IoT tech to hackathons and help developers build hardware projects

Page 4: Evangelizing Your "Thing" At Hardware Hackathons

Why do “things” need evangelizing?

Page 5: Evangelizing Your "Thing" At Hardware Hackathons

Developers engage like this(taken at MoDevHack)

Page 6: Evangelizing Your "Thing" At Hardware Hackathons

No one reads at a hackathonFace-to-Face matters more than ever

Page 7: Evangelizing Your "Thing" At Hardware Hackathons

Evangelists engage developersWe are your ambassadors in the developer community

Page 8: Evangelizing Your "Thing" At Hardware Hackathons

Why do hackathons matter?

Page 9: Evangelizing Your "Thing" At Hardware Hackathons

Hackathons are now a college sport(and students are in charge)

Page 10: Evangelizing Your "Thing" At Hardware Hackathons

“1,500 hackathons planned in 2014”–Vivek Ravisankar (@rvivek)

Page 11: Evangelizing Your "Thing" At Hardware Hackathons

*a non-complete list of sponsors for HackGT, in it’s first year!

Competition for developer attention is intense

Page 12: Evangelizing Your "Thing" At Hardware Hackathons

Attendence Total Prize Value

MHacks ~1,300 ~$31,000

PennApps X ~1,300 ~$30,000

CalHacks ~1,200 ???

HackGT ~700 ~$60,000+

HackRU ~700 ~$10,000+

DubHacks ~500 (capped) ~$10,000+

HackTX ~500 ???

Attendance is taking off(a few events we attended this year)

Page 13: Evangelizing Your "Thing" At Hardware Hackathons

Hardware + wearables stand outBe the first device students learn to hack on

Page 14: Evangelizing Your "Thing" At Hardware Hackathons

Developers cross-pollinate + talkStudents may attend dozens of events before graduating (travel

reimbursements)

Page 15: Evangelizing Your "Thing" At Hardware Hackathons

Knowlege transfer

Page 16: Evangelizing Your "Thing" At Hardware Hackathons

Intel® Edison College RoadshowWe took Edison to more than 30 events in the last 6 months

Page 17: Evangelizing Your "Thing" At Hardware Hackathons

Developer Success Is The Only Metric

Developer Success Is The Only MetricDeveloper Success Is The Only Metric

Developer Success Is The Only Metric

Developer Success Is The Only MetricDeveloper Success Is The Only Metric

Developer Success Is The Only Metric

Developer Success Is The Only MetricDeveloper Success Is The Only Metric

Developer Success Is The Only Metric

Developer Success Is The Only MetricDeveloper Success Is The Only Metric

Developer Success Is The Only Metric

Lesson #1: Developer Success Is The Only Thing That Matters

Not impressions, conversions, devices distributed etc

Page 18: Evangelizing Your "Thing" At Hardware Hackathons

Lesson #2: “Hackathon ready” is a higher standard of ready

If your product is “hackathon ready,” then it is ready.

Page 19: Evangelizing Your "Thing" At Hardware Hackathons

Lesson #3: Hackathons are not a branding exercise

Looks like marketing, smells like marketing, sounds like marketing…not marketing

Page 20: Evangelizing Your "Thing" At Hardware Hackathons

“We traveled 2,000 miles to be here and spent 72 hours for nothing because of you”

Lesson #4: Your device can ruin a team’s entire event

Page 21: Evangelizing Your "Thing" At Hardware Hackathons

DXDeveloper Experience

Page 22: Evangelizing Your "Thing" At Hardware Hackathons

Introducing HDXHardware Developer Experience

HDX is synonymous with strong performance at hackathons

Page 23: Evangelizing Your "Thing" At Hardware Hackathons

How do you achieve HDX?

Page 24: Evangelizing Your "Thing" At Hardware Hackathons

Work backwards from “hackathon conditions” to your product

Page 25: Evangelizing Your "Thing" At Hardware Hackathons

8-36 hours to get build a wearable project with your hardware

Page 26: Evangelizing Your "Thing" At Hardware Hackathons

Power on, Wi-Fi, BLE in less than 10 minutes

Page 27: Evangelizing Your "Thing" At Hardware Hackathons

Expect HTML based login screens, isolation mode to be turned on

Your “thing” must handle bad Wi-Fi gracefully, be useful regardless

Page 28: Evangelizing Your "Thing" At Hardware Hackathons

BLE is the “hackathon protocol”BLE goes where Wi-Fi won’t, strongly consider iOS and Android SDKs

Page 29: Evangelizing Your "Thing" At Hardware Hackathons

Start developers 30-50% of the way to their goal

Sample code and prefabs for common use cases

Page 30: Evangelizing Your "Thing" At Hardware Hackathons

Finished Projects = Happy Developers

This is the only marketing you need to worry about

Page 31: Evangelizing Your "Thing" At Hardware Hackathons

Tactics and Strategies

Page 32: Evangelizing Your "Thing" At Hardware Hackathons

Ration hardware (conditional loans)Hardware is for teams who are building, not stuffing in backpacks

Page 33: Evangelizing Your "Thing" At Hardware Hackathons

Set up a supply tableExpect people to show up with nothing

Page 34: Evangelizing Your "Thing" At Hardware Hackathons

Document, share relentlesslyDon’t let your success disappear down the “memory hole”

Page 35: Evangelizing Your "Thing" At Hardware Hackathons

Tell stories about your productBe prepared to inspire developers with ideas

Page 36: Evangelizing Your "Thing" At Hardware Hackathons

Final thought

Page 37: Evangelizing Your "Thing" At Hardware Hackathons

Developer Success = Your SuccessDeveloper success is the only metric