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This article takes the deal between Apple and China Unicom as a set to display three obvious benefits to three different units.
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China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age
After an apparent breakdown of negotiation
between Apple and China Mobile, which is the
biggest wireless carrier in China occupying 415
million customers, the slow boat of Apple to China
will be moving into the fast lane after a three year
deal reached between Apple and China Unicom.
China Unicom, who is the second wireless carrier,
accounts for 140 million subscribers around the
world. This deal is aiming to bring the iPhone to
China before the end of the year and could do so
as early as May 17, when China Unicom launches a
3G network, while officially sells in October, 2011.
There are at least three possible changes after this
deal. First of all, widen the sales channels of
iPhones and pave the way for iPads, iPods
and Mac Books in Chinese Market.
China has the largest wireless market in the world,
amounting to some 690 million subscribers, of
which about 140 million are on China Unicom.
Partnering with China Unicom would give Apple
another advantage in that it wouldn't have to
modify the iPhone's current wireless chip. China
Mobile is rolling out a 3G network based on a
proprietary homegrown wireless standard, while
China Unicom and China Telecom--players two and
three in that huge market--are using the same
WCDMA technology that other GSM-based carriers
like AT&T are using. The positive experience with
the iPhone, and later the iPad and iPod, caused
Windows users to reconsider the Mac as their
personal computer. Therefore, for Apple, they can
occupy much more electronic and gadget market
percentage with no efforts.
Secondly, Unicom might be the NO.1 wireless
carrier in China in the future
Compared with China Mobile, the present NO.1
wireless carrier in China, the most obvious gap lies
in the number of subscribers. What if the Chinese
Apple lovers start to choose China Unicom, which
is another issue? With the 3G Age is coming,
mobile phones have its operating system like PCs,
iOS and Android system claim big gains. This
cooperating between Apple and China Unicom
must bring another shopping peak in China. China
Unicom, bet you!
Thirdly, the biggest beneficiaries- Chinese
users
At present, if a Chinese want to get an affordable
iPhone, he/she needs to place an order from
Hongkong or purchases aboard, because of the
high price and omnipresent fake ones in this “Made
Kingdom”, only a few of people can experience the
enjoy life brought by high-tech electronics and
gadgets (http://www.hootoo.com/electronics-
gadgets-c-193.html )like iPhones. This time, China
Unicom will bring this wonderful gadget to people’s
daily life; you can get a reliable one at hand
without any extra effort. What’s more, for some
status-conscious consumers, this deal likes a
dream comes true.