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China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age After an apparent breakdown of negotiation between Apple and China Mobile, which is the biggest wireless carrier in China occupying 415 million customers, the slow boat of Apple to China will be moving into the fast lane after a three year deal reached between Apple and China Unicom. China Unicom, who is the second wireless carrier, accounts for 140 million subscribers around the world. This deal is aiming to bring the iPhone to China before the end of the year and could do so as early as May 17, when China Unicom launches a 3G network, while officially sells in October, 2011. There are at least three possible changes after this deal. First of all, widen the

China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age

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Page 1: China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age

China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age

After an apparent breakdown of negotiation

between Apple and China Mobile, which is the

biggest wireless carrier in China occupying 415

million customers, the slow boat of Apple to China

will be moving into the fast lane after a three year

deal reached between Apple and China Unicom.

China Unicom, who is the second wireless carrier,

accounts for 140 million subscribers around the

world. This deal is aiming to bring the iPhone to

China before the end of the year and could do so

as early as May 17, when China Unicom launches a

3G network, while officially sells in October, 2011.

There are at least three possible changes after this

deal. First of all, widen the sales channels of

iPhones and pave the way for iPads, iPods

and Mac Books in Chinese Market.

Page 2: China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age

China has the largest wireless market in the world,

amounting to some 690 million subscribers, of

which about 140 million are on China Unicom.

Partnering with China Unicom would give Apple

another advantage in that it wouldn't have to

modify the iPhone's current wireless chip. China

Mobile is rolling out a 3G network based on a

proprietary homegrown wireless standard, while

China Unicom and China Telecom--players two and

three in that huge market--are using the same

WCDMA technology that other GSM-based carriers

like AT&T are using. The positive experience with

the iPhone, and later the iPad and iPod, caused

Windows users to reconsider the Mac as their

personal computer. Therefore, for Apple, they can

occupy much more electronic and gadget market

percentage with no efforts.

Secondly, Unicom might be the NO.1 wireless

carrier in China in the future

Compared with China Mobile, the present NO.1

Page 3: China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age

wireless carrier in China, the most obvious gap lies

in the number of subscribers. What if the Chinese

Apple lovers start to choose China Unicom, which

is another issue? With the 3G Age is coming,

mobile phones have its operating system like PCs,

iOS and Android system claim big gains. This

cooperating between Apple and China Unicom

must bring another shopping peak in China. China

Unicom, bet you!

Thirdly, the biggest beneficiaries- Chinese

users

At present, if a Chinese want to get an affordable

iPhone, he/she needs to place an order from

Hongkong or purchases aboard, because of the

high price and omnipresent fake ones in this “Made

Kingdom”, only a few of people can experience the

enjoy life brought by high-tech electronics and

gadgets (http://www.hootoo.com/electronics-

gadgets-c-193.html )like iPhones. This time, China

Unicom will bring this wonderful gadget to people’s

Page 4: China Unicom and Apple, Bring Electronic and Gadget to a New 3G Age

daily life; you can get a reliable one at hand

without any extra effort. What’s more, for some

status-conscious consumers, this deal likes a

dream comes true.