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Bike Back is a GPS based safety system which allows you to find your bicycle anywhere. It was ranked second among more than 20 others during the first STFU at LOV/Dentsu in Brazil.
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Bike Back ProjectFernando Sá
Wednesday, October 9, 13
Being stolen sucks. You feel like shit.
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But Apple Inc. gave a little help by creating this: Find my iPhone.
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What if you could find “your anything”?Some things worth more than others, so let's focus on those that really matter.
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Like bicycles.❖ Smart cities ❖ Ecological transport❖ Healthy lifestyle❖ Adventurous sport
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Bikes are cool, but bikes aren’t that cheap anymore. Having your bike stolen today can be not only an
annoying headache but an expensive loss too.And bikes have always been a hot product.
Amsterdam100.000 bikes arestolen every year.
Paris80% of the Vélib’ fleet was stolen or damaged.
BeijingA bicycle is stolen every second.
São PauloDemand of bicycle insurance grew 70%.
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BIKE BACK is a GPS based safety system which
allows you to find your bicycle anywhere.
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Anywhere on Earth.
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Through a mobile app or even a web site you can track your bike and find exactly where it is, what is special when it was stolen. With the local police support you can go there and have your “bike back”.
How does it work?Set the GPS in your bike and find it with your mobile.
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The Bike Back GPS device can be set in
several places on or inside the bicycle.
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Once it’s done your bike is safer. You still need to use lockers and be clever - don’t leave it anywhere, ok? - but if you’re unlucky, use BIKE BACK and find your bicycle instead of wondering where it could be.
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Extraordinary for people?
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As bikes can cost a lot, to buy a new one can be a huge investment. If people care about a US$ 300 iPhone, they also may care about their
expensive bicycles. If you can avoid a loss, you will save money.
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And people all aroundthe world agree that it is
extraordinary.
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Besides, several people have emotional bonds with their bikes.They have names. Histories. Biographies. They’re like friends.
GabrielaA 17 year old GT Talera.I punched a thief to save her.
MarietaCaloi Berlineta 1960.The 1st brazilian folding bike.
DindiMy tailor-made backpedal break.Look at her wood handlebar ;)
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You can find a car through GPS systems, but not a bike.
Is BIKE BACK an innovation?So far nobody has succeeded at putting together bikes+GPS+ safety.
You can use lockers, but they aren’t unbeatable.
You can track your pathway, but only while you’re riding.
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Is BIKE BACK feasible?Probably YES.
There are several small GPS trackers that can be hidden inside bike tubes or disguised as an ordinary accessory. The receiver costs about US$ 7. Even if our final product costs about 10x this, it’s still a good deal.
R$ 430R$ 250 R$ 285R$ 200 R$ 285
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Is BIKE BACK feasible?Probably YES.
Bike Back can be set inside the handlebar attached to a cap, fasten or not. It can also be
set over the gears as a disguised assembled piece or a fasten accessory like a light etc.
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Is BIKE BACK profitable?Probably YES.
R$ (annual cost)
700
400
Bicycle insurance (Brazil)
Estar Kassala
Units (in millions)
20.04
13.15
Car vs. Bike sales (EU27)
Cars Bicycles
2005 2006 2007 2008 2009 2010 2011
655.35.85.5
4.54.3
Bicycle sales in Brazil
Units in millions
R$ 900 millions is how much the Brazilian industry expectsto sell in 2013 with new bicycles sales.
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Is BIKE BACK profitable?If each Bike Back costs R$ 100
0,1% Market Penetration
70.000 Bicycles
R$ 7 millions on revenue
1% Market Penetration
700.000 Bicycles
10% Market Penetration
7.000.000 Bicycles
R$ 70 millions on revenue
R$ 700 millions on revenue
(70 millions units are the estimated national bicycle fleet)
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Bicycle recovery is NOT all.Let’s talk about: BIG DATA.
❖ In which countries, cities and neighborhoods do thefts frequently happen?❖ When do they happen? Where: downtown? At houses? Bike parkings? Ridding? ❖ Are there different kinds of thieves and robberies? More targeted brands?❖ What are the most used urban routes? Governments can build new bike lanes.❖ Could we help to develop an Universal Registered Serial Number list?
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Bicycle recovery is NOT all.Let’s talk about: BIG DATA.
❖ In which countries, cities and neighborhoods do thefts frequently happen?❖ When do they happen? Where: downtown? At houses? Bike parkings? Ridding? ❖ Are there different kinds of thieves and robberies? More targeted brands?❖ What are the most used urban routes? Governments can build new bike lanes.❖ Could we help to develop an Universal Registered Serial Number list?
Bike Backcan help a single citizen.
Bike Backcan help the whole world.&
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Bike Back can be developed in a joint venture with partners and it can be sold separately and / or boarded in brand new bicycles.
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Referenceshttp://www1.folha.uol.com.br/saopaulo/779488-aumento-de-roubos-de-bicicletas-faz-disparar-mercado-de-seguros.shtmlhttp://www.revistabicicleta.com.br/bicicleta.php?cade_minha_magrela?&id=2371http://stats.stolen-bikes.co.uk/http://www.bikeradar.com/news/article/stolen-bike-statistics-website-launches-37930/http://www.bikeoff.org/design_resource/ABT_problem_hot_product.shtmlhttp://bikeportland.org/2007/07/10/bike-theft-on-the-rise-is-rfid-the-solution-4325http://bikeportland.org/2012/01/24/portland-company-poised-to-launch-gps-bike-tracking-device-65770http://www.biketrak.com/http://www.webbikers.com.br/blog/?p=3105http://www.alibaba.com/product-gs/514809882/the_Smallest_GPS_receiver_module_Mstar.htmlhttp://www.abraciclo.com.br/index.php?option=com_content&view=article&id=56:bicicleta&catid=21:dados-do-setor-introducao&Itemid=37http://www.abradibi.com.br/mercado.htmlhttp://www.gazetadopovo.com.br/economia/conteudo.phtml?id=1356532&tit=Bikes-mais-modernas-ganham-mercadohttp://www.em.com.br/app/noticia/economia/2013/03/11/internas_economia,356003/bicicletas-tem-mercado-de-peso.shtmlhttp://www.businessinsider.com/more-bikes-sold-than-cars-in-italy-for-the-first-time-since-ww2-2012-10http://www.forbes.com/sites/pikeresearch/2013/05/08/are-e-bicycle-sales-reducing-car-sales-in-europe/http://www.ecf.com/news/car-sales-down-bike-sales-up-two-new-bikes-are-sold-for-every-car-in-europe/http://www.coliped.com/docs/issuu/European%20Bicycle%20Market%20&%20Industry%20Profile%20-%20Edition%202012.pdfhttp://www.bikeoff.org/design_resource/ABT_problem_response_strategies_7.shtmlhttp://nbda.com/articles/industry-overview-2012-pg34.htmhttp://blinksteady.com/pages/gallery
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Bike Back
Fernando Sá. Biking since 1984.
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