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DubitKids and online gaming reportFocus on device ownership [USA]
Device Ownership
Tablet(not iPad)
Computer or laptop
Mobile(Not
iPhone)
Games console
Handheld games console
Series1
32%51%
61%
33%
6% 5% 4%
64%36% 12%
28%
15% 12% 6%
Have my own Use at home
96% 62%74%87% 10%17%21%Total:
Device Ownership by age
6-7 8-10 11-12 13-140%
10%20%30%40%50%60%70%80%90%
100%
14%
21%
46% 46%
29%
53%
60% 63%
5%
17%
44%
67%
46%
67% 68%
64%
1% 2%
11%9%
4%
8%7%
2%7% 5%
Computer or laptop
Games consoles
Mobile (not iPhone)
Handheld games console
iPhone
iPad
Tablet (not iPad)
Proportion who own each of the devices
Device Ownership / Users by age
6-7 8-10 11-12 13-140%
10%20%30%40%50%60%70%80%90%
100%94% 95%
98% 98%
80%
87%90% 90%
46%
53%
67%
80%
62%
79% 78%75%
18%21%
26%
18%
12%
19%21%
16%
5%8%
17%
10%
Computer or laptopGames consolesMobile (not iPhone) Handheld games consoleiPhone iPadTablet (not iPad)
Proportion of those who either own the device or use it at home
Age of computer Of those who own a computer or laptop or use one at home
About 6 months
old
Between 6 months to 1 year
old
Between 1-2 years
old
Between 2-3 years
old
Between 3-4 years
old
Between 4-5 years
old
Over 5 years old
Not sure / don't know
8%
15%
24%
19%
13%
7%9%
5%
A mean computer age of
2.4 years
Mean excludesDK / NS
responses
Devices used to play games
Tablet(not iPad)
Computer or laptop
Mobile(Not
iPhone)
Games console
Handheld games console
Series1
77%71%
55%
19%14% 11%
4%
89%
74% 75%
30%
66% 63%
43%
...in the last month
3% have not played any games on them in the last
month (boys 2%; girls 5%)
Proportion of those who own / use at home at least one device
Devices used to play games
6-7 8-10 11-12 13-140%
10%20%30%40%50%60%70%80%90%
100%
71%
78% 80%79%
73% 71% 71%69%
18% 17% 19% 20%
53%
66%
54%
48%
13% 15% 16%
8%11% 14%
11%
2% 3%8%
4%2%
4%
Games console
Computer or laptop
Mobile (not iPhone)
Handheld games console
iPhone
iPad
Tablet (not iPad)
I don't play any computer or video games
...in the last monthProportion of those who own / use at home at least one device
Devices used to play games
6-7 8-10 11-12 13-140%
10%20%30%40%50%60%70%80%90%
100%88% 90% 89% 88%84% 84%
69%
64%
70% 70%
63%60%
78%75%
73%70%
66%
56%
65% 65%
42% 42%
46%
38%40%
32%28%
25%
Games consoleHandheld games consoleiPhone Computer or laptopiPadTablet (not iPad) Mobile (not iPhone)
...in the last monthProportion of owners / users of the specific device
74% of owners / users have played a game on a computer or laptop in the
last month
5% 4% 3%
19% of these play games on a computer or laptop everyday and 25%
play most days
96% either own a computer or laptop or use one at home (e.g. borrow a parent’s or a
sibling’s)
32% Have their own
Favourite games /
franchises on this device
[unprompted]:
64% Use at home
Computer or Laptop
4%Don’t
own or use at home
19%
25%
30%
16% 7% 2%
Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less
3% 3%
89% of owners / users have played a game on a games console in the last
month
15% 9% 5%
16% of these play games on a games console everyday and 24% play most
days
87% either own a gamesconsole or use one at home
51% Have their own 36% Use at home
Games console
13% Don’t
own or use at home
16%
24%
32%
17% 9% 4%
Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less
4%4%
Favourite games /
franchises on this device
[unprompted]:
26% Don’t own or use at home
75% of owners / users have played a game on a handheld games console in the
last month
9% 3% 2%
17% of these play games on a handheld games console everyday and 26% play
most days
74% either own a handheldgames console or use one at home
61% Have their own12%
Use at home
Handheld games console
17%
26%
27%
20% 8% 3%
Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less
22% 4%
Favourite games /
franchises on this device
[unprompted]:
33% Have their own
38% Don’t own or use at home
30% of owners / users have played a game on a non-iPhone mobile phone in
the last month
40% 6% 4%
19% of these play games on a non-iPhone mobile phone everyday and 20% play
most days
62% either own a non-iPhone mobile phone or use one at
home28%
Use at home
Mobile Phone (non-iPhone)
19%
20%
22%
17%
14% 8%
Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less
Favourite games / franchises on this
device [unprompted]:
79% Don’t own or use at home
66% of owners / users have played a game on the iPhone in the last month
38% 5% [Panfu]
2%
26% of these play games on the iPhone everyday and 35% play most
days
21% either own an iPhone or use one at home
6% Havetheir own
15%Use at home
26%
35%
19%
13% 5%2%
Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less
Favourite games / franchises on this
device [unprompted]:
83% Don’t own or use at home
63% of owners / users have played a game on the iPad in the last month
36% 4%
23% of these play games on the iPad everyday and 33% play most
days
17% either own an iPad or use one at home
5% Havetheir own
12%Use at home
23%
33%
22%
16% 3%3%
Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less
Favourite games / franchises on this
device [unprompted]:
90% Don’t own or use at home
43% of owners / users have played agame on a non-iPad tablet in the last
month
32% 7%[Solitaire]
5%[Words with
Friends]
15% of these play games on a non-iPad tablet everyday and 24% play
most days
10% either own anon-iPad tablet or use one at home
4% Havetheir own
6% Use at home
Tablet (non-iPad)
15%
24%
32%
17% 7% 5%
Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less
Favourite games / franchises on this
device [unprompted]:
