ZERO UIAndy Goodman@goodmania

WHAT IS ZERO UI?

WHY DOES IT MATTER?

AT FJORD WE TALK A LOT ABOUT “LIVING SERVICES”

LIVING SERVICES ARE THE RESULT OF TWO FORCES

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THE DIGITISATION OF EVERYTHING +

HUMAN EXPECTATIONS

WE’VE COME A HELL OF A LONG WAY

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D E S I G N A N D I N N O V A T I O N

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D E S I G N A N D I N N O V A T I O N

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D E S I G N A N D I N N O V A T I O N

“ALL WATCHED OVER BY MACHINES OF LOVING GRACE”

Adam Curtis documentary, BBC 2011

2020 POST-HUMAN INTERFACE?

D E S I G N A N D I N N O V A T I O N

“An integrated approach using insights from design methods to guide business strategy and shape product, service and process development from an early stage, enabling innovation based on an advanced understanding of user and market requirements.”

David Kester, former CEO Design Council

“An integrated approach using insights from design methods to guide business strategy and shape product, service and process development from an early stage, enabling innovation based on an advanced understanding of user and market requirements, and computational systems that monitor, anticipate and adapt based on human desire

TIME

MONEY

PHYSICAL EFFORT

BRAIN CYCLES

SOCIAL DEVIANCE

NON ROUTINE

From BJ Fogg: Persuasive Technology

ZERO UI MINIMISES THE “COST” TO THE USER

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LIGHT TOUCH MATTERS

FIGHTING OBESITY

DEALING WITH CHILDHOOD DIABETES

CASE STUDY: PHILLIPS & EMOTIV

REGAINING CONTROL

BRAIN CONTROL OF COMPLEX

HOME ENVIRONMENT

PERMEABLE BEINGS:

DESIGN FICTION THAT GETS UNDER

YOUR SKIN

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§ HAPTIC – LANGUAGE OF TOUCH§ GESTURAL UI (NATURAL MOTION)§ AUDIO SIGNAGE

NEW INTERACTION PATTERNS, NEW LANGUAGE

§ AMBIENT SIGNAGE§ OLED MATERIALS§ ANTICIPATORY SERVICES

4-D hypercube

DESIGNING FOR ZERO UI IS LIKE MOVING FROM 3 TO 4 DIMENSIONS

ZERO UIAndy Goodman@goodmania

D E S I G N A N D I N N O V A T I O N