Xavier Massaut at UX Antwerp Meetup, 22 nov 2016

Background

Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

Agencies Days1997-2014

Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com November 22, 2016

Design

UXR

IT

SEO

UXD

Front-End

Culture

Fashion

Architecture

Entrepreneurship

Back-EndVisual

Design

Product

Design

Interactive

DesignUsers

Customers

Typography


Enterprise Days2015-now

Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com

November 22, 2016

Sales

Typography

Front-End

Research

Back-end

ITHR

Infrastructure

Process

SEOOnline Marketing

Design

CustomerServices Users

Customers

Product

Management


Design

UXR

IT

SEO

UXD

Front-End

CultureFashion

Architecture

Entrepreneurship

Back-EndVisual Design

Product Design

Interactive Design Users

Customers

TypographySales

Typography

Front-End

Research

Back-end

ITHR

Infrastructure

Process

SEOOnline Marketing

Design

CustomerServices Users

Customers

Product

Management


#1 Redefine Yourself



Picture © Albert Watson

Photograph by Abisag Tüllmann

Good design is …

InnovativeMakes a product usefulIs aestheticMakes a product understandableIs unobtrusiveIs honestIs long-lastingIs thorough down to the last detailIs environmentally friendlyIs as little design as possible

By Dieter Rams for Vitsœ — www.vitsoe.com/eu/about/good-design

#2 Don’t ask for permission, come with intent.


What might a cohesive & user centric vision look like?


Picture © Albert Watson

#3 Get help if you need It


Xavier Massaut @zwaaf for @UXAntwerp https://commons.wikimedia.org/wiki/File:Tanker_Sichem_Ruby.jpg

Photo by Rennett Stowe

Photo by Rennett Stowe https://blog.central.team/design-teams-as-little-tugboats-f65727290f6c#.w6w4uhgmf

Design team as little tugboats

#4 Design in Agile is like…


a scrambled Rubik’s cube!

https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016

November 22, 2016

PO

UXD

UID

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DEV

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Scrum Team

Xavier Massaut @zwaaf for @UXAntwerp

November 22, 2016

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November 22, 2016

Design Research


November 22, 2016

Design Lead

UXDUID

Design Team #1

Design Lead

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Research Lead

UXRUXR

Research Team #1Xavier Massaut @zwaaf for @UXAntwerp

November 22, 2016

Design Lead

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https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016


#5 Design Sprint

What is a design sprint?

Design sprints are a framework for teams of any

size to solve and test design problems in 2-5 days.

The idea of sprints originates with the Agile

framework. The idea of design thinking was

developed at IDEO and the d.school at Stanford.

These frameworks were adapted to the idea of

“design sprints” thanks to the Google UX teams,

Google Ventures and Google [x] and teams across

the industry.

https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf

https://developers.google.com/design-sprint/

https://developers.google.com/design-sprint/

November 22, 2016

#6 Styleguide


StyleguideYou need a Design System!


November 22, 2016 http://styleguide.stepstone.com/

https://material.google.com/#introduction-principles

#7 Job Titles



They need to be Meaningfull



Title should not limit us … but they do.


Let’s stick to Product Designer & Product Researcher

Conclusion


Any organization that designs a system

(defined broadly) will produce a design whose

structure is a copy of the organization’s

communication structure.

Conway’s Law

http://www.melconway.com/Home/Conways_Law.html November 22, 2016

“a well-designed organization will result in well-designed products and services.”

Jordan Koschei - @jordankoschei

http://blog.invisionapp.com/what-is-a-design-culture/ November 22, 2016

Let’s get started!

November 22, 2016 Xavier Massaut @zwaaf for @UXAntwerp

Thank You!

November 22, 2016
