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Workshop Design concepts for the reuse of EUscreen content Mariana Salgado Media Lab, ARTS, Aalto University Helsinki 14th November 2013

Workshop. Design concepts for the reuse of EUscreen content

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Page 1: Workshop. Design concepts for the reuse of EUscreen content

Workshop Design concepts for the reuse

of EUscreen content

Mariana Salgado Media Lab, ARTS, Aalto University

Helsinki

14th November 2013

Page 2: Workshop. Design concepts for the reuse of EUscreen content

In practical terms

CC by Mariana Salgado-Our City project

Page 3: Workshop. Design concepts for the reuse of EUscreen content

In practical terms

CC by Mariana Salgado-Our City project

DATE/PLACE

8TH NOVEMBER 2013 MEDIA LAB- AALTO UNIVERSITY

Page 4: Workshop. Design concepts for the reuse of EUscreen content

AIM

Creating meaningful ways to engage with communities of

immigrants that could enjoy/enrich/ interpret

audio visual content

CC BY EUscreen

CC BY EUscreen

Page 5: Workshop. Design concepts for the reuse of EUscreen content

In practical terms

To find meaningful uses of online video to empower immigrants. To look for new concepts for digital TV programs in which a) EUscreen audiovisual material is used, b) immigrants are the ones creating new interpretations, c) immigrants and Finns are the audience.

CC by Mariana Salgado-Our City project

IN PRACTICAL

TERMS

Page 6: Workshop. Design concepts for the reuse of EUscreen content

In practical terms

CC by Mariana Salgado-Our City project

PARTICIPANTS Anna Tallberg (English)- Independent Script Writer/Concept designer Carolina Bermúdez (Colombian)- TV producer Eva Durall (Catalonian)- Media Researcher (Aalto University) Teresa Machia (Italian)- Media Researcher (Trento University) Jairo Acosta Lara (Colombian)- Sound and media designer (Aalto) Marek Pluckiennik (Polish)- Video artist (Catalysti Ry / Ptarmigan Ry) Borislav Borisov (Bulgarian)- Video artist and community worker

Page 7: Workshop. Design concepts for the reuse of EUscreen content

1st Task

Concept design: reusing Euscreen content

digital TV program (?)

Page 8: Workshop. Design concepts for the reuse of EUscreen content

Kids create by reusing Euscreen materials family stories Documentary

about this process

Materials from: News, Documentaries, Tv series, Historical moments

TELL ME YOUR STORY

Minorities communities

Finns + Swedish speakers

Culture- Education- History

Page 9: Workshop. Design concepts for the reuse of EUscreen content

Crowd voices of immigrants to resolve society challenges (based in OpenIDEO)

CULTURE SHOK DIY online tool for users to create their own documentary (mash ups to edit clips + images)

MY TAKE

Comedy Mash up tool (E.g. Hitler finds out). Users can create scripts + mash to contrasting content for comedy effects (e.g. animals voice over)

Film making technology for beginners (using archives as examples)

Mash up tools: a keyword to generate content automatically

Page 10: Workshop. Design concepts for the reuse of EUscreen content

2nd Task

A TV Program on Food

CC BY EUscreen

Page 11: Workshop. Design concepts for the reuse of EUscreen content

THE LAST SUPPER If this would be your last meal on earth, what would you cook and who would you invite?

Personal story + cultural context

Historical Meals on TV

10 episodes Protagonist: immigrants (cook) + guests

Euscreen: reference to contextualize the food making process, in terms of personal life, and history of the food.

Page 12: Workshop. Design concepts for the reuse of EUscreen content

KITCHEN SURVIVER Can you cook it?

5 challenges

Euscreen Recipes archives

Reality Competition Fun

10 episodes

F2F competitions

Judges from different countries

Etno restaurants

Audience from 20-60 years

Page 13: Workshop. Design concepts for the reuse of EUscreen content

Preliminary conclusions Further analysis of the material will be done. This is only and overview on the workshop Involving video practitioners from immigrants background is part of a long-term agenda for exploring remixing practices

(WP3, Task 3.1- Remix)

Page 14: Workshop. Design concepts for the reuse of EUscreen content

Thanks!!! [email protected]